Hasta La Creative!

Advertising Agency: Danza, Vitória, Brazil
Creative Director: Luiz Carlos Silva, Fernando Laranja
Art Director: Enzo Gratz
Illustrator: Thiago Cristo
Published: July 2015

Soccerbacillus. Your kids play with bacteria every day.

Advertising Agency: Y&R/ Red Fuse, New York, USA
Executive Creative Director: Gloria De La Guardia
Creative Directors: Renata Maia, Leo Gomez
Art Director: Gonzalo Gallego
Copywriters: Renata Maia, Leo Gomez
Digital Artist: Andres Uribe
Studio: Jorge Chamorro
Published: April 2015

The quicker way to get a real Italian pizza.

Advertising Agency: Sniper, São Luís, Brazil
Creative Director / Art Director: Tércio Alves
Copywriter: Victor Alves
Illustrator: Buda Trainee
Published: June 2015

Vi Agroforestry is a Swedish charity organisation that fights poverty and starvation in eastern Africa – through tree planting. Like charity organisations all over the world, they collect money through text donations. The problem is that people need to text complicated SMS codes to make donations.

Insight:
The use of emojis is the new global way to communicate. The Esperanto of the 21st century.

Solution:
We decided it was time for a better, smarter and more user friendly solution than complicated SMS codes. So, we teamed up with a technical provider – in cellular technology – and made it possible to donate through texting the tree emoji. For the first time ever – an emoji got a real value. Each tree emoji you text is equivalent to a donation of 2 US Dollars – which is the sum Vi Agroforestry needs to plant a real tree in eastern Africa. You can send up to 25 emojis in one text message. The campaign was launched in social media. We also promoted the tree emoji on digital billboards in Stockholm.?
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Advertising Agency: MRM//McCann, Stockholm, Sweden
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Account Director: Elin Hedensjo
Account Manager: Sofia Finnman-Larsson
Creative Director: Fredrik Hildebrand
Technical Provider: Cellsynt
Media Agency: The Amazing Society
Published: July 2015

Advertising Agency: Franz & René, Bern, Switzerland
Creative Director / Copywriter: Yoann Cosson
Art Director / Illustrator: Marco De Albuquerque
Production: Ramn + Pedro
Published: July 2015

Advertising School: Miami Ad School, San Francisco, USA
Art Directors / Copywriters: Divya Seshadri, Meghan D O’Neill

Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Chris Garbutt
Creative Director – Art: Jeff Leaf
Creative Director – Copy: Robert Balog
Copywriter: Zachary Buckner
Art Director: Hayley Grassetti
Broadcast Producer: Peter Ostella
Content Producer: Leslie D’acri
Executive Group Director: Adam Puchalsky
Account Executive: Catherine Seeger
Production Company: Radical Media
Director: Rosey
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Head of Production: Cathy Dunn
Lisa Brugliera: Production Supervisor
Editorial Company: Cosmo Street
Editor: Craig Deardorff
Executive Producer: Maura Woodward
Effect Studio: Method Studios
General Manager: Stuart Robinson
Director of Commercial Services: Alaine Zanotti
Agency Music Producer: Chris Mazur
Mnemonic: Stimmung
Stock Music: APM
Custom Music: Justin Wright, Robotic Raptor

Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Chris Garbutt
Creative Director – Art: Jeff Leaf
Creative Director – Copy: Robert Balog
Copywriter: Zachary Buckner
Art Director: Hayley Grassetti
Broadcast Producer: Peter Ostella
Content Producer: Leslie D’acri
Executive Group Director: Adam Puchalsky
Account Executive: Catherine Seeger
Production Company: Radical Media
Director: Rosey
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Head of Production: Cathy Dunn
Lisa Brugliera: Production Supervisor
Editorial Company: Cosmo Street
Editor: Craig Deardorff
Executive Producer: Maura Woodward
Effect Studio: Method Studios
General Manager: Stuart Robinson
Director of Commercial Services: Alaine Zanotti
Agency Music Producer: Chris Mazur
Mnemonic: Stimmung
Stock Music: APM
Custom Music: Justin Wright, Robotic Raptor

Warning changes everything.

Advertising Agency: La chose, Paris, France
Executive Creative Director: Pascal Gregoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Directors: Mathieu Viollet-Bosson, Hugo Morius, Cecile Berger, Bastien Malgouyard
Copywriter: Simon Thieffry
Accounts: Jean-Baptiste Lucas, Eric Guillod, Gregory Beck
Planning: Sonia Guitz
Published: June 2015