Hasta La Creative!

Crimson Hexagon has become the the latest social company to tap Tumblr’s firehose of real-time data, reinforcing the growing importance marketers are placing on understanding images, memes and GIFs of the sort that reign there.

Crimson Hexagon, which has been named a “preferred data partner” of Tumblr, joins Adobe Social, Curalate, Spredfast Intelligence and Union Metrics in the small group of companies directly ingesting portions of Tumblr’s data stream on a constant basis.

Adobe Social, for instance, uses Tumblr data to measure “social sentiment and emotion of online conversation to inform content strategy,” according to an Adobe spokeswoman.

Continue reading at AdAge.com

Divertido comercial “Short a Guy” foi criado pela Wieden + Kennedy

> LEIA MAIS: Nike e o sonho adolescente de ser escolhido para todos os esportes

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Volkswagen wants you to feel like a kid again.

A new campaign from the automaker and agency Deutsch LA cleverly invites you to create your own virtual test drive of a Golf R—by making car noises into your computer.

“Unleash Your Rrr” lets you record video of yourself imitating revving engines and squealing breaks—then analyzes the audio to string together clips into a personalized video of the VW model in action, racing down a track or drifting through turns.

Professional driver Tanner Foust performed the stunts, and also stars in one of two excellent teaser vids—in which he delivers some killer sounds, and perfectly sums up the experience at the end, with a slightly horrified, “Good God.” While his facial contortions are nothing to sneeze at, actor Michael Winslow (aka, the Man of 10,000 Sound Effects) blows Foust out of the water with priceless looks and bottomless panache.

In short, it’s an exceptionally fun and simple idea. Head over to rrr.vw.com for some more samples, or to create your own—so long as you’re willing to forever and completely grant VW rights to the footage of you puckering up while you say “Vroom.”

Amarrar os cadarços do tênis não parece ser um desafio muito grande para quem tem mobilidade completa de todos os membros do corpo. Mas quem já sofreu algum tipo de paralisia ou perdeu a mobilidade de uma das mãos pode considerar essa habilidade um luxo. A Nike anunciou esta semana um tênis que conta com […]

> LEIA MAIS: Nike cria tênis especial para pessoas com movimento limitado

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

In the final video with WPP CEO Martin Sorrell from Cannes, Mr. Sorrell talks about why there are so many media agency reviews this year and the challenge of measuring return on advertising and marketing investment.

Watch the previous videos with Mr. Sorrell, in which he discusses his initial interest in Sapient, WPP succession and agencies’ frenemy relationships with Google and Facebook.

Continue reading at AdAge.com