T.G.I. Friday's, Google, Youtube named in suit filed by "Catcalling" video girl

TMZ and NY Post reports that Shoshana Roberts, the woman who was catcalled in a video that got over 40 million views has now filed suit for $500,000. “It’s frustrating when the nonprofit gets donations, and the director gets ad revenue, and I get people wanting to slit my throat.”.

Roberts filed suit against director Rob Bliss and Hollaback! – the anti-street harassment group – for using her likeness to promote their agenda. She’s also named T.G.I. Friday’s who parodied the the catcall vid for one of its ads, as well as Google and Youtube.

Roberts still prominently displays a link to the on her professional website.

16 Simple No-Sew DIYs – From DIY Smartphone Cuffs to Stylish Scarf Watches (TOPLIST)

(TrendHunter.com) No-sew DIYs make fun and simple crafts that can be performed by anyone. Whether the maker is a skilled sewer or not, these projects can be designed by their crafty hands.

While most fashion DIYs…

NMDOT – What's The Worst That Can Happen? (2015) :45 (USA)

NMDOT - What's The Worst That Can Happen? (2015) :45 (USA)
“Every 53 minutes in America, someone is killed in a drunk driving crash. That equates to 27 people every day. ” Your initial reaction to this ad may be well, that escalated quickly as Albuquerque ad agency RK Venture and visual effects artist Sean Broughton go all out for this hard-hitting public awareness campaign for the New Mexico Department of Transportation.

“We wanted the ‘What’s The Worst That Can Happen?’ campaign to reflect the reality of just how deadly impaired and distracted driving is,” said RK Venture’s executive creative director Richard Kuhn. “We’ve worked with Sean Broughton on several award-winning projects, and knew that his expertise with visual effects, not to mention that fact that he has collaborated with Stanley Kubrick, Spike Lee and other renowned filmmakers, would result in spots that would startle with their realism, and thus, instigate behavioral changes among drivers. We, and more importantly our client, couldn’t be more pleased with what Sean delivered.”

“What’s the worst that can happen?”, “Buckle up” and Don’t Text are are available on ENDWI New Mexico youtube page.

This post is sponsored Endwi.

Launched via a press conference with New Mexico Governor Susana Martinez, the campaign is running statewide in English and Spanish through September, as part of the state’s 100 Days and Nights of Summer enforcement program.

AntiCast 191 – Qual a Maior Banda de Rock de Todos os Tempos?

ANTICAST_POST

Olá, antidesigners e brainstormers! Neste programa, Ivan Mizanzuk, Rafael Ancara e Saulo Mileti aproveitam a tal da semana do dia mundial rock pra tentarem responder essa questão existencial. Atiramos pra tudo que é lado, derrubamos os “ain, não pode comparar fulano com beltrano” e explodimos de tanto cagar regra no melhor estilo conversa de bar. […]

> LEIA MAIS: AntiCast 191 – Qual a Maior Banda de Rock de Todos os Tempos?

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74 Animal-Themed Jewelry Designs – From Adorable Animal Accessories to Silver Octopus Necklaces (TOPLIST)

(TrendHunter.com) These animal-themed jewelry designs are perfect for the fashion-friendly animal lover. Whether the consumer is a bunny person or into wild foxes, there is sure to be a piece of jewelry starring…

Robert Broadbent, Force Behind Rock Hall of Fame, Dies at 94

Mr. Broadbent, a retail executive, joined a group that lobbied for making Cleveland the site of the Rock and Roll Hall of Fame and Museum.


Viewing for All-Star Game Falls to Second-Lowest on Record

While some local markets like Cincinnati, where the game was played, showed large increases in ratings from last year, the New York market’s rating slid from 11.9 to an 8.2.


Fashion Diary: During Men’s Fashion Week, Media Connections Play a Part

The London men’s wear event has a leader in the British GQ editor, Dylan Jones. But who will step up and represent New York Fashion Week: Men’s?


36 Examples of Smart Wallets – From Slim Security Wallets to GPS-Trackable Wallets (TOPLIST)

(TrendHunter.com) These smart wallets are not only stylish, but they also help keep your valuables safe and secure. With the growing popularity of wearable technology, wallets are the latest accessory to get a high-…

ELA HIRES FORMER ALCONE VP/CREATIVE DIRECTOR CARLOS MUSQUEZ

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IRVINE, Calif.–(BUSINESS WIRE)–ELA, a premiere full-service advertising and marketing agency, today announced the appointment of Carlos Musquez to the position of Executive Creative Director. Musquez will be responsible for leading the creative and strategy for all of ELA’s accounts.

“It’s an honor to be joining ELA, an agency that is constantly pushing the boundaries of creativity and design and taking their success to new levels”

Musquez comes to ELA from Irvine-based Alcone Marketing Group, a subsidiary of Omnicom Group, where he worked for 17 years, with the last nine as VP, creative director.

A 21-year successful industry veteran, Musquez has crafted award-winning integrated marketing campaigns for many major brands, including The California Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, SONY, and Coca-Cola. He’s also earned numerous awards from the Addy’s, Creativity, Effie’s, New York Festivals, Communication Arts, and the Art Director’s Club, as well as a coveted Gold Clio.

“Carlos’ passionate leadership, proven creative expertise, and diverse background will help ELA continue its mission to bring the highest level of creativity to our clients, while expanding our global strategy,” said Andre Filip, CEO of ELA Advertising. “We welcome Carlos, and look forward to a strong and synergistic relationship.”

“It’s an honor to be joining ELA, an agency that is constantly pushing the boundaries of creativity and design and taking their success to new levels,” said Musquez. “We share a complementary desire to exploit creative innovation and achieve the impossible. I’m honored to be part of a truly outstanding agency, and look forward to helping them surpass their goals.”

Prior to Alcone, Musquez was owner and creative director of Oneroom Advertising & Design, where he worked with national clients such as Carl’s Jr., Illy Coffee, Warner Music Group, Rhino Records, Roxy, and the Yamaha Corporation. Before this, he was creative director and partner for AMP, where he lead creative for clients that included Cinnabon Domestic & International, Coke, Shimano, FOX, Johnny Rockets, and El Pollo Loco.

About ELA Advertising (EverythingLA)

ELA Advertising is a premiere full-service agency led by Andre Filip along with award-winning industry veterans and a tireless team of strategic, creative dreamers. ELA focuses on helping brands, including clients Warner Bros., IMAX, MGM Grand, The Irvine Company, Obagi, Intel, Curacao, and Thermador, achieve the impossible. Founded in 1992, ELA specializes in general market, multicultural, print, and interactive advertising, as well as commercial production. It is one of the area’s largest advertising agencies with offices in Orange County and Los Angeles. ELA’s team believes that brands are like humans, needing constant emotional stimulation in order to spark change and create true business growth. For more information, visit http://www.ela1.com/everythingla.

Another Record-Low TV Turnout for the MLB All-Star Game


Bravura performances by baseball’s greatest all-around player and a pair of unbelievably dominant fireballers weren’t enough to stop the MLB All-Star Game’s ongoing ratings skid, as Tuesday night’s broadcast delivered record-low ratings for Fox.

According to Nielsen live-plus-same-day data, the annual exhibition between the American and National League’s brightest stars averaged 10.9 million viewers, tying Fox’s 2012 broadcast as the least-watched All-Star Game.

More tellingly, the AL’s 6-3 victory delivered a 6.6 household rating, making it the lowest-rated contest since Nielsen began tracking the game back in 1967. (Last year’s game, which functioned as a tribute to retiring Yankee shortstop Derek Jeter, drew a 7.0.) Household ratings are particularly relevant where live sports are concerned, as that is the metric against which ratings guarantees to advertisers are made.

Continue reading at AdAge.com

Amazon's Prime Day Boosts Sales (and Social-Media Griping)


Amazon’s first Prime Day sales gave the e-commerce giant a substantial one-day boost, despite sniping from rival Walmart.com and critics in social media who were underwhelmed by the deals.

Amazon, which billed the Christmas-in-July-style event on Wednesday as offering more deals than Black Friday, saw its U.S. sales rise around 80% as of noon eastern time vs. a relatively slow July day a year ago, according to ChannelAdvisor, with sales in Europe up around 40%.

“Prime Day peak order rates have already surpassed 2014 Black Friday,” said an Amazon spokeswoman in a late afternoon email. “Prime members have bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubermaid sets and 4,000 Echos in 15 minutes. The Kate Space purse was gone in less than a minute. The [1,200] of $999 TVs sold out in less than 10 minutes, and there are thousands more deals coming.”

Continue reading at AdAge.com

We Hear: Nationwide to Launch Creative Review

Orange Aid defende que todo jovem merece um futuro brilhante

orangeaid

E todo mundo pode ajudar a tornar seus sonhos realidade

> LEIA MAIS: Orange Aid defende que todo jovem merece um futuro brilhante

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Casais nus desafiam a gravidade para promover série da VH1

vh1

“Love is in the Air“ divulga a segunda temporada de “Dating Naked: Playing for Keeps”

> LEIA MAIS: Casais nus desafiam a gravidade para promover série da VH1

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Netflix cresce e promete investir 5 bilhões de dólares em conteúdo original em 2016

Netflix

Serviço conquistou 3.3 milhões de novos assinantes durante o segundo trimestre de 2015

> LEIA MAIS: Netflix cresce e promete investir 5 bilhões de dólares em conteúdo original em 2016

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Cornetto mostra os dois lados de uma história de amor

cornetto

Criação é da MOFILM e A Taste of Space

> LEIA MAIS: Cornetto mostra os dois lados de uma história de amor

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Marlene Sanders, Pathbreaking TV Journalist, Dies at 84

She compiled a stellar résumé as a reporter in the field, including Vietnam, and was an Emmy-winning writer and producer of documentaries.


'Transkind' Airbnb Spot to Air After Caitlyn Jenner ESPY Win


Airbnb will debut a spot with a trans-friendly message timed to Caitlyn Jenner’s appearance during tonight’s ESPY Awards on ABC.

Airing after Ms. Jenner wins the ESPY Arthur Ashe Courage Award, the spot will launch Airbnb’s “Is Mankind?” campaign, and specifically ask viewers to “find out how kind the women, men and trans of our mankind can be.”

The ad will be a variation of an ad released online earlier this week, featuring voice-over by Angela Bassett and a baby walking toward a door. That ad — which challenges viewers to go look through other people’s “windows so you can understand their views, sit at their tables so you can share their tastes” — will start running on TV in the U.S., Australia and the U.K. Both ads were created by TBWA/Chiat/Day.

Continue reading at AdAge.com

Sprint and NBA Part Ways


The NBA is looking for a new wireless sponsor after parting ways with Sprint. The carrier has a four-year deal that runs through the end of the summer that will not be renewed.

“After careful evaluation, Sprint and the NBA have decided not to extend their marketing partnership,” the two said in a joint statement. “We are proud of our four-year relationship and our joint efforts to leverage technology to bring the game of basketball closer the fans. Sprint’s focus will remain squarely on its core business and in delivering consumers the best possible wireless experience.”

The news was first reported by Sports Business Journal, which noted that the Sprint deal was valued at $222 million and signed in 2011 during the NBA lockout, representing the largest deal in league history at the time.

Continue reading at AdAge.com