Hasta La Creative!

(TrendHunter.com) These examples of dog apparel range from fashionable canine couture to stylish safety jackets. While humans are given an entire industry of fashion, these popular pets also have their fair share of…

Maytag doesn’t just make washing machines in the U.S. It makes people.

Lots and lots of very zen Maytag Men, to be precise. A new ad from agency DigitasLBi shows the appliance brand’s famous mascot—that is, the 2014 macho reincarnate edition—taking form, assembly-line style.

Set at the company’s factory in Marion, Ohio, the ad also features real Maytag employees, and a giant American flag. It’s like a hyper-patriotic sci-fi comedy, where the clones are all the same affable guy who wants to fix your stuff (but sorry, it’s so well built it never breaks).

Actually, the Maytag guy stands in for the products themselves here—he’s no longer just the guy who wants to repair them—which is a little dissonant at first, though the final visual clears everything up.

It’s pretty silly, but in an appropriately vanilla kind of way. “What’s inside matters,” says the tagline. And apparently, what’s inside is a fake human—which doesn’t seem like the most efficient or comfortable way to wash clothes in 2015.

It does explain why the dude is so chiseled, though.

Al Roker is taking a break from livestreaming his family dinners to help marketers figure out how best to use the Twitter video tool along with other video platforms such as YouTube.

Mr. Roker’s production shop, Al Roker Entertainment, is opening an agency group called Roker Labs to create branded video for streaming platforms and connect advertisers with video stars from YouTube, Vine, Periscope, Meerkat and elsewhere.

In a kick-off study, Roker Labs found that 70% of key Periscope users stream things they witness such as concerts, while 30% stream primarily themselves and their own activities, often preparing meals or demonstrating beauty products.

Continue reading at AdAge.com

Outdoor, Film
Operation Smile Foundation

Every child has a smile, but for those born with a cleft lip, they think their smiles are ugly. So they never smile, and as a result, they struggle to make friends. BBDO Bangkok has partnered with Operation Smile, a global foundation that raises money to perform cleft surgery on children in need, to demonstrate the power and beauty of a smile, raising awareness and much-needed donations. The campaign launched in May 2015 with the world’s first painted-cleft play as professional make-up artists painted fun and playful characters around children’s lips to highlight their smiles. The play was filmed and used as the main awareness driver to raise funds for the charity. Print and billboard featuring key images further supported the fundraising efforts around Bangkok. The Painted Smile captured the attention of both the Thai general public and celebrities who posted photos of themselves hiding their smiles behind cute dolls on Instagram, using the tag #thepaintedsmile. The campaign earned US $1.6 million in free PR. Most importantly, it raised enough money for more than 1,000 children in Thailand to receive cleft surgery this year.

Advertising Agency:BBDO, Bangkok, Thailand
Director:Sorasart Wisetsin, Apisit Kumphek
Chief Creative Officer:Suthisak Sucharittanonta
Executive Creative Director:Suthisak Sucharittanonta, Chalit Manuyakorn
Creative Director:Suthisak Sucharittanonta, Chalit Manuyakorn
Art Director:Tiabtawan Limjittrakorn, Pakorn Inthachai, Suthisak Sucharittanonta
Copywriter:Thasorn Boonyanate, Kanitkorn Srimakorn, Prachya Wanthanasin, Suthisak Sucharittanonta
Client Service Director:Taksina Vasaruchapong
Agency Producer:Jaruda Mungkun
Producer:Film Factory
Sound Studio:Momentum

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