McDonald’s ajuda a unir corações solitários

romance

Criação é da Leo Burnett do Reino Unido

> LEIA MAIS: McDonald’s ajuda a unir corações solitários

Brainstorm9Post originalmente publicado no B9
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Como seriam alguns filmes clássicos se fossem feitos nos dias de hoje

rambo

Animação do Mondo Media revela uma triste realidade

> LEIA MAIS: Como seriam alguns filmes clássicos se fossem feitos nos dias de hoje

Brainstorm9Post originalmente publicado no B9
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Aston Martin Starts New Global Campaign

Category: Beyond Madison Avenue
Summary: We know that this campaign is really going to affect a small amount of people, but the James Bond geek within us couldn’t help but wonder when we saw the news.

The Aston Martin company announced that it is pairing up with BBDO to launch a new global campaign for the car company.

FIAT Doblo Cargo: Men with a mission


Film
Fiat

Meet real men with a mission in this spot. Their convincing skills relate to various technical features of the new Fiat Doblo Cargo. Leo Burnett Turin came up with this concept for the clever small van. The commercial has been shot in two days on location in Barcelona.

Advertising Agency:Leo Burnett, Turin, Italy
Creative Director:Davide Boscacci
Director:Peter Dietrich
DoP:Marc Miró, Marc Miró
Executive Producer:Giovanni Bedeschi
Producer:Diana Passoni
Editor:Matthias Graatz, Francsca Castellari
Music:Klaus Lehr
Postproduction:Optix
Soundstudio:Sonicmotion

Wooden Deep Cave Installation Made with Planks

Pour l’édition annuelle du festival Sculpture by the Sea qui s’est déroulé au Danemark, à Aarhus, le studio Atelier 37.2 a imaginé l’installation « New Horizon ». Inspirée de Rothko, cette sculpture en forme de pièce éphémère cache une caverne de planches en bois jouant avec les perspectives et la notion de couches.

Photo by Nicolas Guiraud / Courtesy of Atelier 37.2.

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Best Practices: How to Boost Sales With Integrated Content


Juniper Networks, a networking equipment and software company that competes with larger companies such as Cisco Systems, had a goal of generating $3 million in sales over 12 months with its first globally integrated campaign, “Time to Strike,” which launched last October.

Instead, it generated $4.5 million in the first three months, and now has over $12 million in the sales pipeline.

“The results of the campaign obliterated our target within one quarter. So we have actually raised our expectations,” said Carter Kersh, senior director-Americas field and partner marketing at Juniper Networks.

Continue reading at AdAge.com

Your Focus on Benefits Won't Benefit Your Brand


Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

True perhaps. But that seduces marketing people into promoting better holes when they should be promoting better drills.

Should you promote the benefit of your brand (the hole) or the feature (the drill)? Logic suggests you should promote the benefit, the hole. Because, as Ted Levitt said, “People don’t want a quarter-inch drill. They want a quarter-inch hole.”

Continue reading at AdAge.com

This Creative Director Is Paid To Write Wedding Speeches And Break-up Letters


Nathan Phillips is an advertising exec with an unusual side project that involves writing break-up letters, wedding speeches and TED talks.

Mr. Phillips and his wife Victoria Wellman were included in a New York Times story last month about so-called “toast whisperers” — professionals who ghost write for personal milestones. Their company, Oratory Laboratory, offers this service. Here they are in 2012 telling Martha Stewart how to give a good toast:

Continue reading at AdAge.com

Domino's: Emoji Ordering


Online, Mobile
Dominos

Advertising Agency:Crispin Porter + Bogusky, Miami, USA

Toyota's Communications Chief Resigns Following Arrest


Toyota Motor Corp. said Julie Hamp, its first female managing officer, resigned the position after her arrest last month for allegedly importing drugs into Japan.

Toyota accepted the resignation “after considering the concerns and inconvenience that recent events have caused our stakeholders,” the Toyota City, Japan-based company said on its website. Hamp, 55, had been named the global head of communications for the world’s largest carmaker in April.

Hamp’s resignation comes after President Akio Toyoda called a press conference one day after her June 18 arrest to express confidence that she hadn’t intentionally broken Japanese law. The company had pointed to Hamp’s appointment as evidence that it was diversifying its executive ranks, which is predominantly comprised of Japanese men.

Continue reading at AdAge.com

IKEA: The first wireless bungee jump


Media, PR
IKEA

Advertising Agency:DDB, Brussels, Belgium

Colorful Cave Pavilion Installation

L’équipe de SelgasCano a imaginé un pavillon multicolore pour cette édition annuelle du « Serpentine Gallery Pavilion », qui a eu lieu à Londres. Faite de bouts de tissus rapiécés ou de fils qui font penser à des toiles d’araignées, cette installation a été réalisée dans le but de créer un « couloir secret » inspiré de la structure chaotique du métro anglais. Cette oeuvre architecturale sera exposée jusqu’au 18 octobre.

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Limeks: Library


Print
Limeks

Move your library to digital environment with Limeks, fit endless knowledge in your pocket.

Advertising Agency:DWT Mandalina, Ankara, Turkey
Art Directors:Tolga Tuzcu, Duygu Uluta?
Copywriter:Göksu Erinç
3d Designer:Mert Uluta?

Pepsi: Perfect couples


Print
Pepsi

Perfect couples do exist!

Advertising Agency:Nexus BBDO, La Paz, Bolivia
Creative Directors:Rodrigo Zenteno, Martin Diaz
Art Directors:Alvaro Salazar, Ricardo Baptista
Copywriter:Martin Diaz
Illustrators:Ricardo Baptista, Rodrigo Zenteno, Alvaro Salazar

Turkish Airlines: Diego, Freddy, Arnold


Print
Turkish Airlines

Some goodbyes turn out to be the best ones.

Advertising Agency:Lowe, Istanbul, Turkey
Art Director:Asil Y?ld?z
Copywriter:Emre Lafç?
Illustrator:Javier Martínez Sánchez
Typographer:Asil Y?ld?z

Lotus Bakeries Biscoff: Blind Coffee


Outdoor, Online
Lotus Bakeries

Blind Coffee: The first social experiment on which you did not know who you would have a cup of coffee with. We stand up for that every single day in our social networks. Having our biscuit with a cup of coffee is just the beginning of great conversations. And we wanted to demonstrate it.

Advertising Agency:Peanuts&Monkeys, Madrid, Spain
Creative Director:Mario Sánchez Del Real, Sunde J. Sastre
Art Director:Javier Cobos
Copywriter:Alex Sanchez, Jorge Benedí
Photographer:Benson

New Balance: Thomas, Jessie, Fionnuala, Karl


Outdoor, Print
New Balance

Advertising Agency:Atomic, Ireland
Creative Director:Anne Fleming
Art Director:Stephen Kirwan
Copywriter:Anne Fleming, Frances O’ Rourke
Account Director:Patrick Murphy
Photographer:Alex Telfer
Retoucher:The Tank

AXA Insurance: Cat, Kid, Paint


Print
AXA

Advertising Agency:DDB, Singapore
Chief Creative Officer:Neil Johnson
Executive Creative Director:Joji Jacob, Thomas Yang
Copywriter:Joji Jacob
Art Director:Yuan Jia

Dish TV With Child Lock: Basement, Puddle


Print
Dish Tv

Your warnings don’t work.

Advertising Agency:McCann, Mumbai, India
Chief Creative Officer:Prasoon Joshi
Executive Creative Director:Akshay Kapnadak
Creative Director:Sanket Pathare, O. R. Radhakrishnan
Art Director:Nikhil Waradkar
Copywriter:Vilsen Gonsalves
Typographer:Nikhil Waradkar, Suchita Bait, Akshay Keluskar
Illustrator:Akshay Keluskar
Photographer:Jodi Jones Studio
Production:Big Studio

Espasmotropin: Boat, Pool, Train


Print
Espasmotropin

For fullness and digestive spasms.

Advertising Agency:Mccann, Honduras
Chief Creative Director:álvaro Noboa
Creative Director:Henry Reyes
Head Of Art:Germán Alvarado
Graphic Designer:Larissa Trochez, Edin Trinidad
Post Production Producer:Roberto Castillo
Designer:Javier Moreno, Gustavo González