Hasta La Creative!

About a month ago, DDB Chicago released a re-make of State Farm’s 2011 ad “State of Unrest” (more commonly known as “Jake From State Farm”) reimagined with Dan Aykroyd and Jane Curtin reprising their Conehead roles as Beldar and Prymaat. Now, the agency has released the Coneheads followup, entitled “France.”

Behind-the-scenes footage from the last spot hinted at the direction of “France,” which opens on the Coneheads, whose microwave has just broke. Using the magic jingle, they summon a State Farm representative, not realizing that they’re revealing that they are alines, and not, in fact, from France. In an effort to reverse his mistake, they use the jingle once more to transport everyone to France, with the ad ending with tagline, “Save Mass Quantities.” It’s not the most imaginative of scenarios, but Coneheads fans should enjoy seeing Aykroyd and Curtin reprising their roles once again nevertheless. The ad debuted online and during the CBS broadcast of NCIS: Los Angeles. It will be interesting to see if DDB Chicago sticks with the Coneheads for more ads or switches to other retired SNL characters (which State Farm can do thanks to a deal between the company and Lorne Michaels‘ Broadway Video Entertainment).

Les designers de Native Union ont conçu « CLIC Marble » : des coques d’iPhone faites avec du vrai marbre. Disponibles en deux couleurs (noir et blanc), ces coques ont été imaginées avec du marbre naturel solide qu’ils ont coupé en une fine tranche pour éviter que la coque soit trop lourde. Ils ont ensuite recouvert le tout d’une couche de fibre de verre pour rendre la matière plus résistante.

Marketers who are siphoning dollars out of their TV budgets may need to reconsider that strategy, as a new study suggests that the good ol’ idiot box is still the most effective advertising medium.

According to new research by the marketing analytics firm MarketShare, TV remains the most efficient vehicle through which to drive consumer purchases, out-delivering digital media (display and social), print and radio. Automotive and telecom particularly favor TV; at similar spending levels, both categories enjoy a six-fold sales lift on TV versus online.

Commissioned by Turner Broadcasting and Horizon Media, the study gauged thousands of marketing optimizations by top advertisers over a five-year period (2010-14). That TV’s effectiveness has held up during such a radical proliferation of digital mediawhen the study began, 50 million tweets were sent each day; that number has since metastasized to 500 millionshould be of particular interest to marketers.

Continue reading at AdAge.com

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.. troubled by the lack of felt connection with the cosmos

From Adbusters #120:

More and more often these days, I encounter people for whom “this rock” is not a prison, a place of exile, a cradle, or even a home, but the whole of which human beings are an inextricable part. These people aren’t looking for salvation, at least in the sense that word has been given in the religious sensibility of the Western world over the last two millennia or so and which was adopted from that sensibility by so theist and civil religions during that time. They are not pounding on the doors of the human condition trying to get or consoling themselves with the belief that sooner or later someone or something is going to rescue them from the allegedly horrible burden of having bodies that pass through the extraordinary journey of ripening toward death that we call life.

They are seeking, many of these people. They are not satisfied with who they are or how they relate to the cosmos, and so they have needs that religions can meet. What they are seeking, though, is not escape from the world but wholeness within the world’s greater whole, a sense of connection and community that embraces not only other people but the entire universe around them, and reaches out also to the creative powers that move through that universe and sustain its being and theirs. Many of them are comfortable with their own mortality and at ease with what Christian theologians call humanity’s “creaturely status,” the finite and dependent nature of human existence. What troubles them is not the inevitability of death or the reality of limits, but a lack of felt connection with the cosmos and with the whole systems that sustain their lives.

— John Michael Greer, After Progress

• #120
• cosmos
• religion
• human spirit

Source

L’artiste indien Anish Kapoor a pris d’assaut le Château de Versailles, aujourd’hui, à Paris. En confrontant le chaos et les allusions sexuelles, ses installations habitent différentes pièces ainsi que les jardins du Château : des trous noirs de chutes d’eau, des cubes rouges profonds et des catapultes à chair humaine. Vous pourrez visiter cette exposition jusqu’au 1er novembre.

Photos by Romuald Meigneux/SIPA & Kamil Zihnioglu/SIPA.