Le studio de design Number One a imaginé le HTD=01 : un écran d’ordinateur hi-tech capable de disparaitre quand la machine se met en veille. Cet écran de 27 pouces, ayant une résolution de 1920 x 1080 pixels, possède un moniteur avec un affichage transparent acrylique et holographique. L’affichage de l’écran se fait à l’aide d’un rétroprojecteur LED intégré dans une épaisseur de 4 millimètres.
Deloitte Digital is gunning for market share from more established agencies. In its latest move, the consultancy-owned digital agency network has added Sapient’s Alan Schulman.
Mr. Schulman, most recently VP-global digital marketing and brand content at SapientNitro, will take on the newly-created role of national director of content marketing and creative experience for Deloitte Digital. Publicis Groupe recently bought SapientNitro parent company Sapient.
In his new role, he will oversee Deloitte Digital’s recently-opened New York content design and production studio, as well as take on a lead national responsibility for creative experience and content, reporting into Andy Main, a principal with Deloitte Consulting and U.S. leader for Deloitte Digital. The studio consists of 50 staffers who do behind-the-scenes work such as building apps and mapping out customer journeys for clients.
Old Navy is highlighting its improved activewear collection, in an effort to bring new shoppers into the fold. The retailer is rolling out a new campaign today to establish itself as a credible performance brand while keeping the playful spirit Old Navy is known for.
The move is part of an effort to lure shoppers who have not been swayed by Old Navy’s recent efforts to spruce up its offerings and don’t think of the brand as a fashion destination.
“A lot of people still have the perception that Old Navy doesn’t make the most fashionable clothes because for a while we didn’t,” said CMO Ivan Wicksteed. “If you don’t walk through the front door because you’re looking for fashion, maybe you’ll walk in looking for active.”
Dodge doesn’t want consumers to forget its heritage.
The 101-year-old auto company has launched a new campaign featuring the Dodge brothers in four ads. The ads highlight the brand’s founders, John and Horace Dodge, and shows how their legacy continues with the 2015 models of the Dart, Durango, Charger and Challenger.
The Dodge brothers first made an appearance in advertising eight months ago as part of the brand’s 100-year anniversary, which coincided with the release of the 2015 Challenger and Charger.
Work & Co, the Brooklyn design shop that emerged from an exodus of Huge executives, has just plucked two more from the IPG digital agency: Casey Sheehan, Huge’s account lead on Apple, and the shop’s Global Creative Director Jon Jackson.
“When I was head of creative at Huge, my job was to find the best talent in the world. Jon and Casey were two of those guys, and we spent years trying to hire them at Huge,” said Joe Stewart, a former creative director at Huge and co-founder of Work & Co. “The second we started Work & Co, I knew I wanted to work with them again.”
Mr. Stewart co-founded the shop two years ago with Huge’s founding partner and former Chief Strategy Officer Gene Liebel; former partner and Head of Product Design Felipe Memoria; VP-Product Design Marcelo Eduardo; and Mohan Ramaswamy, a former engagement manager at McKinsey and product strategy lead at Huge.
Après la première bande annonce sortie il y a quelques mois, voici un nouveau teaser TV du prochain James Bond – « Spectre », interprété par Daniel Craig et réalisé par Sam Mendes (Skyfall), dans lequel de nouvelles scènes d’action sont révélées. Dans cet opus, James Bond doit décrypter un message codé venant de son passé et dévoilant une organisation néfaste contre laquelle il doit se battre. On retrouve également à l’affiche Christoph Waltz, Ralph Fiennes et Monica Bellucci.
New Extended TV Spot Teaser :
#1 Trailer :
Le studio graphique londonien Factory Fifteen présente son nouveau projet baptisé « Cocoon ». Ce dernier propose au spectateur d’être au centre de cette vidéo immersive à 360 degrés, qui matérialise des espaces architecturaux en mouvement ou en destruction. Le visiteur est immédiatement pris au jeu et immergé.
(TrendHunter.com) Although the Outland Multi-Mission Axe might look like something straight out of ‘The Walking Dead,’ it’s actually a practical tool for first responders and explorers—not…
Après son installation interactive de fourrure, l’artiste Daniel Rozin revient, une semaine après, avec une nouvelle expérience cinétique à vivre à la galerie Bitforms, située à New York, pour l’exposition « Modification ». Jouant toujours sur les effets de miroirs, « The Penguins Mirror » présente 450 pingouins motorisés qui tournent selon les mouvements du visiteur.
Le film documentaire « The Search for Freedom » réalisé par Jon Long, met en lumière la soif de liberté que recherchent les sportifs pratiquant les sports extrêmes, en vivant dans l’instant présent et la montée d’adrénaline. On pourra y découvrir les expériences des plus grands comme Tony Hawk, Kelly Slater ou encore Bob Mcknight. Ce trailer nous plonge dans le décor et nous transpose à la place de ces acteurs de l’extrême.
Dans le cadre du Vivid Sydney, Les artistes Japonais Masakazu Shirane and Saya Miyazaki ont mis en place une installation lumineuse en forme d’origami. Cette structure incroyable a pu accueillir des visiteurs à l’intérieur et les baigner dans une galerie kaléidoscopique aux lumières changeantes.
Photos by Bec Boyle and Masakazu Shirane.
Le studio anglais Future Deluxe a conçu un spot pour la nouvelle carte graphique 980 GTXti de la marque Nvidia. Autour de la notion « Play the Future », ils ont imaginé une vidéo empreinte de coulures grises comme le titane pour rappeler que cette carte graphique est enveloppée dans un boitier en titane.
(TrendHunter.com) Photographer Alexander Yakovlev captures the intense moments of professional dancers surrounded by clouds of dust. His most recent shoot uses kitchen flour to accentuate each movement of the dancers….
A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways […]
The post The Truth Behind Restaurant Marketing appeared first on AdPulp.
Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]
The post Hephaestus’ Helpful Hammer Delivers The Go-GURT appeared first on AdPulp.
Jayne-Anne Gadhia, chief executive of Virgin Money explains her thoughts on this credit card launch in her blog “Never mind the bankers”.
I can’t think of any other part of our society that needs to be challenged and changed more than the banking sector.
The established ways of doing things have often proved disastrous. The lack of competition has cost customers dear. And a dearth of innovation means that the big banks have much to do to catch up with the needs and requirements of todays world.
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We don’t want Anarchy in banking – but we do want change. And we want to get rid of the bollocks in banking and to be simple, open, transparent and fair.
So, I am an antichrist. I am an anarchist. I am a reasonable APR, with easy repayments. I am anarchy in the UK, but terms and conditions may apply. Please ask us about our simple “My way” loan.
(TrendHunter.com) Statuesque model Jack Bradshaw stars in ‘Discipline,’ a monochromatic shoot that is lensed for style website F****** Young! Online. The image series is lensed by photographer Jonathan…
(TrendHunter.com) Cartoon-themed fashion makes popular cartoons wearable. These fashion innovations range for adventurous cartoon sweaters to iconic feline sneakers.
Whether a fan of Adventure Time or Family Guy,…
San Francisco will likely soon require health warnings on soda ads, representing a defeat for beverage marketers that have fought such rules.
The San Francisco Board of Supervisors voted unanimously for the warning on Tuesday. The Associated Press reported that “it’s believed that San Francisco would be the first place in the country to require such a warning on ads for soda if it receives a second approval from the Board of Supervisors next week and the mayor does not veto it.”
The rules would cover sugary sodas like Coke but not apply to low and no-calorie offerings like Coke Zero, according to the AP, which noted that the rules would also apply to other beverges such as sports and energy drinks that exceed a 25-calorie limit.
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