Hasta La Creative!

Here’s an odd one from &Rosàs, an indie agency based in Barcelona that’s known for “its capacity to differentiate its clients’ brands through the use of extraordinary communication concepts” (according to itself).

The ad promotes Bitter Kas, a PepsiCo product that’s popular in Europe and almost shares a typeface with Star Wars.

The agency (and, apparently, PepsiCo) understand that not all people will like Bitter Kas. And they’re OK with that:

The release tells us that the drink is about to celebrate its 50th anniversary, at which time it will “adorn Spain’s sunny bar terraces once again with its emblematic red” and “lead the leisure, day-time beverage market as the country’s preferred aperitif.”

The helpful copy also advises us to enjoy this bubbly beverage “with ice, an olive and a twist of orange, or mixed with drinks like gin, vodka, rum or vermouth with delicious and surprising results.”

Just like the ad’s characters, we’re not quite sure whether we would enjoy that–but we do know there’s no way Pepsi would run a stateside campaign daring consumers to hate its marquee product. If you just so happen to prefer the stuff, “don’t ask why. Fortunately, it’s not something you can choose.”

Europeans: they really don’t give a shit.

Voici une une gamme de robinets hors du commun signée DXV par American Standard. Issus de l’impression 3D, ces robinets en metal présentent un design hyper créatif, avec des jeux de textures et des formes quasi sculpturales. Après une durée d’impression de 24h, les pièces sont finalement polies à la main. À découvrir.

Alan Schulman, who has served as vice president, global digital marketing and brand content for SapientNitro since August of 2013, is leaving to become national director of content marketing and creative experience at digital consulting agency Deloitte Digital, where will be responsible for leading its recently opened content design and production studio in New York.

Schulman arrived at SapientNitro roughly three years ago in the role of regional chief creative officer for the agency’s New York office following nearly four years as CEO of digital innovations group U.DIG. Prior to that he served as executive creative director, executive director user experience at IMC2. Before that he spent two years at FutureBrand as global executive director, media and entertainment, followed by about a year as senior vice president, creative director digital at McCann Worldgroup. He has also served as a creative director at FCB Global and executive vice president, managing director at Pittard Sullivan.

“Deloitte’s strategic approach to digital transformation and marketing innovation takes a broader perspective in helping CMOs and other members of the C-Suite beyond the channel-focused strategies and tactics of disparate agencies,” said Schulman. “I couldn’t be more excited about getting further upstream and helping drive Deloitte Digital studios to deliver leading digital and physical creative experiences and content.”