The robots are officially taking our jobs…in the “domestic responsibilities” industry.
A new campaign from Doner L.A. to promote Neato–or Nest for vaccum cleaners–reminds us in various ways that robots just happen to be superior to homo sapiens. Operationally speaking.
First, in “Card,” a grandmother gets an unpleasant surprise that might have made for an annoying chore…until Neato:
The tagline on that one was “Neato Knows your Grandma misses you.”
Next, “House Sitter” shows us why dogs will always be better than cats. Period.
Are some people allergic to dogs? Sure, but that’s not the point. As the tagline tells us, “Neato Knows the Internet is alarmingly devoid of cat videos these days.”
Next comes “Hippie Pinata,” which doesn’t deliver quite as much “Schadenfreude” as one might hope:
Wasn’t that a Portlandia episode?
Here’s a Costanza-worthy “One Night Stand”:
Finally, eating from the trash can is fine as long as you do it within the ten-second grace period, right?
The point is that Neato knows a whole lot. In fact, it probably knows more than you think it does.
On the question of “why,” the campaign implies that Neato can take care of your cleaning needs before you even realize how pressing they might be. Do you really want to explore the “how?”
And while Neato might make “housecleaning easy with automatic, cordless robot vacuums” that return to their charging stations when done, we doubt their familiarity with early 00’s R&B.
(And yes, we know these are not the full/real creative credits.)
Client: Neato
Titles: “Card,” “House Sitter,” “Late Night Snack,” “One Night Stand,” “Piñata” 5 x :30
Agency: Doner/LA
Agency Producer: Bob Samuel
Production Company: GO
Director: Brigg Bloomquist
Managing Director: Gary Rose
Executive Producer: Adam Bloom
Executive Producer: Catherine Finkenstaedt
Line Producer: Greg Jones
Production Supervisor: Carol Fahey
DP: Pablo Berron
Editorial: Cut & Run
