Le studio belge Sculp IT a récemment rénové une maison située à Anvers. Le principal travail de la rénovation portait sur la conception de grandes portes pivotantes. Ces impressionnantes pièces pèsent 4 tonnes, mesurent 6 mètres de haut et sont les portes les plus larges du monde pour une maison privée.
Photos by Luc Roymans.
(TrendHunter.com) Portland-based American Dream Trailer Company has come up with a camping trailer that allows you take your boat with you. However, rather than helping you haul your boat, this trailer works a little…
Verizon has wrapped up its digital agency review, handing a bulk of its business to R/GA and retaining incumbent AKQA.
It’s unclear what this move means for the company’s existing agencies that support digital, including McGarryBowen, SapientNitro and Moxie.
For R/GA, it’s a return to an account that’s much changed. The IPG-owned shop worked on the business a few years ago, when Verizon Wireless was jointly owned by Vodafone. In 2012, Verizon held a digital agency review, selecting WPP’s AKQA over incumbent R/GA.
NBC may be losing one of its biggest stars to the campaign trail.
New York real estate mogul and “Celebrity Apprentice” star Donald Trump on Tuesday officially threw his hat into the 2016 Presidential election, bringing the number of Republican candidates to an even dozen. Mr. Trump’s announcement would seem to be at odds with an eighth season of “Celebrity Apprentice,” although NBC today said it would “re-evaluate” his role in the series should he make a serious run at the Oval Office.
Not that there’s much danger in that. Political analysts are generally treating Mr. Trump’s candidacy as little more than a noisy sideshow, and the latest RealClearPolitics poll suggests that he has the support of just 3.6% of GOP voters. More tellingly, data culled from three recent FiveThirtyEight surveys suggests that 57% of Republicans have an unfavorable view of the new candidate.
Artificial trans fat will be removed from the U.S. food supply over the next three years under a ruling by regulators that the products pose health risks that contribute to heart disease.
There’s no longer a scientific consensus that partially hydrogenated oils, the main source of trans fat, are generally recognized as safe, according to a final decision released Tuesday by the Food and Drug Administration. The oils are used for frying and in baked goods as well as in confections.
Food companies will be able to petition the FDA to gain approval of specific uses of partially hydrogenated oils if they have data proving the use isn’t harmful. Companies will have until June 2018 to comply with the FDA’s determination, either by removing trans fat or gaining a waiver. The FDA said it hasn’t seen any data to prove that even low levels of partially hydrogenated oils are safe.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Tylenol presents “How We Family,” a spot showing same-sex parents and an interracial family in the same vein as its holiday campaign, “For What Matters Most.” Panera Bread wants you to repair friendships and experience life’s joyful moments over its sandwiches and salads, which are now free of artificial ingredients.
And in a Quilted Northern spot, your worst fears are confirmed: your child’s toys really do come alive when you leave the room, and yes, they’re judging you.
A son of Armenian immigrants, Mr. Kerkorian was known for his large purchases of stock in Las Vegas and Hollywood companies, and his private lifestyle.
Evolve is a gun safety advocacy organization that won attention last year for a McCann-made PSA starring a couple of moms whose kids confuse certain…tools for toy weapons.
Its latest campaign was created by Erwin Penland, whose CCO Con Williamson worked on an earlier Evolve PSA asking gun owners not to be dumbasses while at Saatchi & Saatchi New York.
In the “American Man” spot, Lucas–star of a bunch of movies we’ve never seen–addresses “our country’s dumbest problem,” which has nothing to do with Donald Trump. It’s more about the fact that some people just don’t store their firearms properly–a fact that may or may not turn an otherwise peaceful walk down Main Street into an unintentional target practice session.
Because this is a campaign ostensibly aimed at the general public, Lucas goes to great lengths to remind viewers that he loves America, despite what you may have heard about those actorly types:
In the release, the Evolve organization restates its support for a National Gun Safety Day and encourages viewers to sign a petition in order to “create a groundswell of activity around the issue” and compel (responsible) gun owners to make sure their weapons are stored safely via a three-step maxim: “Clear it. Check it. Lock it.”
The accidents that serve as fodder for this campaign are definitely real: just last week an incident at a wedding in New York’s Waldorf hotel left five injured and allowed The New York Post to take great pleasure in shaming a horrified bride.
At the same time, we don’t know that Evolve’s attempts to speak to “both sides” of the larger gun control debate will work. For example, the firearm news site Ammoland headlined the campaign today with this line:
“Josh Lucas & Evolve Assume You’re a Trigger Happy Dumbass in New Gun Safety Video”
Lots of work left to do, then.
Minneapolis agency Mithun launched a new campaign for Wellmark Blue Cross and Blue Shield showcasing the myWellmark Health Care Cost Estimator, which gives customers a health care estimate online. A series of three 15-second spots attempts to highlight humorous situations where the service may come in handy.
In the most believable of the ads, a couple learns during an ultrasound that the woman is pregnant with triplets. The man feigns excitement, while wondering how much a vasectomy will cost, as the estimate appears onscreen. Other scenarios get a little more far-fetched, such as a roommate mistaking something (we’d really like to know what) for sushi and requiring an after-hours appointment and a man putting super glue in his eyes (which we’re guessing would run more than the advertised eye exam). While the jokes don’t always land, Mithun at least does an admirable job at making ads about healthcare memorable. All three spots also manage to get their point across with admirable brevity, something of a lost art in the era of 2:30 online “brand films” and anthem ads. The broadcast spots will run across Iowa and South Dakota, supported by billboards in cities within those states, digital and social media elements which will run through the end of the summer.
“We understand that people spend a lot on health insurance but don’t always appreciate the value of what they are purchasing,” said Wellmark vice president of marketing Mike Gerrish. “This campaign highlights the members specific cost, and, more importantly, educates on the true cost of health care for those without insurance.”
Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the world’s most powerfully visible corporate LGBT advocates—is out with a new spot for Pride Month that tells the deeply poignant story of a transgender man and the small business that helped him during his transition.
The first half of the spot below focuses on Jake, who was born female but identified as male from a young age. The second half introduces City Gym in Kansas City, Mo., which has given Jake a place where he can feel comfortable getting to know his changing body and find support for him and his friends. (Another gym’s tagline, “No judgments,” would be much more apt at this place.)
It’s a wonderfully made spot. The story is skillfully and evocatively told, and never feels exploitative. The inclusion of YouTube videos in which Jake shows his transition are particularly resonant in describing his journey (and yes, Google’s ongoing behind-the-scenes role in it).
It’s also unapologetic about the business tie-in—the spot promotes the Google My Business tools for small businesses—which is a good thing, as it doesn’t feign disinterested altruism and presents a very tangible case for supporting LGBT-friendly businesses.
Google has done meaningful work in this space for years. Once again, it’s leading by example.
Martin Heck, spécialiste du timelapse, est à l’origine d’une nouvelle création en ultra haute définition, nous montrant l’éruption du volcan Calbuco survenue au Chili le 22 avril 2015, après plus de quarante-trois ans de sommeil. La vidéo nous dévoile le fabuleux spectacle que nous offre souvent la nature, à l’aide de clichés macros des nuages de cendres dont la forme si particulière pourrait s’apparenter à des sculptures.
(TrendHunter.com) The Moschino Resort ‘16 collection perfectly portrays what the resort season is all about. Through ultra glam gaudiness, this line turns well-known retail cliches into wearable garments.
The…
(TrendHunter.com) Researchers at the University of Cincinnati have teamed up with the brightest minds from National Taiwan University, Hewlett Packard and Merck to develop these turnable smart windows. These windows…
Depois de discutirmos sobre o fracasso e sobre as empresas que valem muito, chegou a hora de seguir a vida da fênix empreendedora e comentar sobre a morte das empresas. Luiz Yassuda, Gabriel Prado e Tales Cione relembram sobre a gloriosa imagem-símbolo da Web 2.0 (que ilustra nosso maravilhoso GIF animado e capa do Soundcloud) […]
> LEIA MAIS: Mupoca #027 – Cemitério de startups
Post originalmente publicado no B9
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Ad Age: What trends do you predict among the winners?
Mr. Saldanha: In the digital environment, I see the increasing use of “smart data,” be it in advertising campaigns or in innovative services designed to facilitate or to change people’s lives.
Ad Age: What does Cannes need less of?
Men’s Health wants to grocery shop for its readers.
The magazine is teaming up with Chef’d, a startup in the emerging meal-delivery kit market, to bring Men’s Health branded meals directly to consumers’ homes.
Meal-delivery kits are a growing business. In the last several years, a handful of startups have carved out a niche delivering the exact ingredients needed to make a recipe. Among the largest in this space is Blue Apron, which last week closed a $135 million funding round. The company says that values it at about $2 billion. (Ad Age recently toured Blue Apron’s test kitchen.)
Film
EMS Pharma
EMS, the largest pharmaceutical company in Brazil, sponsors Mozarteum who are the major producer of classical music concerts in the country – and EMS needed a special invitation for VIP guests to a concert. We agency created the “Medicine Music Box”, an invitation that looks exactly as a medicine package, only with a little lever – when you turn the lever the package plays music and, at the same time, produces a detachable bull which is actually the ticket for the event. The idea is to reinforce the importance of music for one’s well-being. “We’re very happy with this creative piece – after all EMS is recognised as the company that re-invented the pharmaceutical market. At the same time, EMS are regular sponsors of fine cultural events and, this time, have surprised the public even with the format of the invitation”, affirms Josemara Tsuruoka, Institutional Marketing Manager for EMS.
Advertising Agency:WE, São Paulo, Brazil
Creative Director:Guy Costa
Graphic Designer:Cristiano Gonçalo
Copywriter:Alexandre Henrique
Account Director:Wesley Santesso
Account Manager:Tatiana Comis
Account Executive:Isabela Lima
Producer:Alexandre Borges
Account Vp:Jose Boralli
Agency Producer:Lívia Motta, Juliana Emeric
Dunas Embalagens Especiais Producer:Marcia Alves
Black Maria Director:Afonso Poyat
Freelancer Editor:Paulo Caruso
Freelancer Photographer:Fernando Moussali
Sunday’s season finale drew 8.1 million viewers, the most for any episode of the series, which has become HBO’s most-viewed show.
Now Hollywood star Josh Lucas acts as the spokesperson, walking through small town Americana being superbly patriotic and apple-pie with every skip, all the while asking you, dear gun owner to “Clear It. Check it. Lock it.”. Lucas thanks you for “being an American who does not leave your firearm in the couch cushions, or on a ledge above the playpen”.
The ad is clearly targeting responsible gun owners, and hoping they’ll find the humor appealing enough to share the clip with… irresponsible gun owners?
“We need to make safety aspirational and free of finger-wagging. We need to get to a place where we’re talking about gun safety before someone gets hurt, rather than after,” says Rebecca Bond, Co-Founder of Evolve. “If we’re going to get America talking, we have to talk about it a way that people can hear and that’s what this campaign is all about. We’ve created an ad that could run during the Super Bowl. It talks to America in a way that is apolitical, non-judgmental and entertaining.”
Rebecca Bond, the co-founder of Evolve, used to work in PR. Her soundbyte skills are super-bowlian. The PR outreach is sidestepping any political divide – or at least attempting to – by reaching out to all media and of course gun magazines and avoiding the second amendment discussion by simply stating they’re “pro-alive kid.”. The website for Evolve has been revamped as well, and Evolve wants Americans to help make history in the next 30 days by signing a petition at www.evolveusa.com advocating for the official designation of “National Gun Safety Day”.
Will this tactic work? While it is quite entertainingly funny, it still feels a little like we’re preaching to the converted. Even with Josh Lucas wrapping himself up in the American flag after saving it from burning on a BBQ. We can only hope the message sticks with those people who leave guns lying around the playpen.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
