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Le photographe Junichi Hakoyama capture la ville et la rue entre ombre et lumière. Il immortalise une silhouette dans la géométrie des lieux, en jouant parfaitement sur les contrastes. Des clichés où ombres et lumière cohabitent à merveille pour figer ces scènes de rues en noir et blanc.
Le sculpteur américain Michael Murphy, connu pour ses oeuvres dimensionnelles et jouant avec l’anamorphose, vient de signer une récente création appelée « Perceptual Shift » et présentée à la galerie IMAGE à New York, jusqu’au 3 juillet. Selon l’angle, nous pouvons voir une sculpture d’oeil, faite à partir de 1252 balles en bois suspendues, soit avec une perspective de relief, soit à plat.
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A imagem que você vê acima não foi criada por uma pessoa. Ela é o resultado de uma interpretação de uma rede neural artificial criada pelo Google. Este estilo de arte criada por computador foi batizada pela empresa de “Inceptionismo“. Para criar essas imagens, o Google juntou entre 10 a 30 camadas de “neurônios artificiais” […]
> LEIA MAIS: Arte abstrata criada por redes neurais do Google é uma coisa de louco
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Um atualização para o Instagram liberada hoje trouxe significativas novidades para os seus mais de 300 milhões de usuários. Uma delas é o seu próprio “Trending Topics”, que mostrará as tags e os locais mais usados no momento, direto na sessão “Explore” do aplicativo. Esta novidade é uma clara resposta do Instagram ao Twitter, que […]
> LEIA MAIS: Instagram ganha seu próprio “Trending Topics” e melhorias na busca
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A conhecida fabricante de automóveis Lexus pode ter inventado o item que os fãs da trilogia De Volta para o Futuro mais gostariam de ver no mundo real. Uma hoverboard, completamente funcional e que pode ser usada por qualquer um para deslizar sem encostar no chão. Mas será mesmo? No vídeo que acompanhou o anúncio, […]
> LEIA MAIS: Lexus teria criado uma hoverboard de verdade
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(TrendHunter.com) The July 2015 Marie Claire Czech cover shoot stars the stunning Bar Refaeli. Posing on location in her hometown of Tel Aviv, Israel, she exults in the sunshine while wearing a wardrobe of stylish…
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Remember Krispy Kreme? We always preferred their dough to that of Dunkin’, and we regret the fact that New York City’s only K.K. location happens to be in the middle of Penn Station, better known as The Worst Place on Earth.
Krispy began closing its stores around the country in 2009 before hiring a new CMO who (surprise surprise) promised to keep costs down by sticking with unpaid social media campaigns to satisfy its marketing needs.
Over the next four years, KK inspired plenty of headlines regarding a “comeback” before launching a digital creative review to accelerate that return to form (according to Technomic, the company “posted U.S. systemwide sales of $626 million, up an impressive 9.9%”).
The winner of the review was VML, which scored the business in early 2014; the client claimed that a dozen agencies participated. The rest of 2014 was a little uneven, with stock bumps followed by “disappointing sales growth” during the fourth quarter, and now Krispy Kreme has decided to take the next logical step by cutting all ties to its agencies and taking the whole thing in-house.
Sound familiar?
From the client:
“Krispy Kreme engaged VML last year to do strategic and foundational work in the areas of digital and social media. We think that those efforts have set us up for success going forward. As such, we plan to manage digital and social media using in-house resources at this time. Thanks.”
Reads like KK hired VML in the interest of better positioning itself to break away, doesn’t it?
The brand recently expanded into the coffee market by launching cold beverages and partnering with Green Mountain Coffee Roasters on the K-cup front, but this passage from a March press release may hold the key to its future success:
“More than 70% of total Krispy Kreme locations are now outside of the U.S., and the company plans to increase international locations by 14% this year.”
Seems like the U.S. would be a great place to plan a stunt involving a box of 2,400 donuts, but we weren’t so lucky. *Insert your worst fat cops joke here.*
(TrendHunter.com) As though straight out of a sci-fi flick, the digital art of Yuri Shwedoff is dark and surreal. It depicts an apocalyptic world that is filled with the impossible for hovering cars to spaceships and…
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