(TrendHunter.com) Pause-the-Flow is a water-saving shower head that will pause the water flow and reduce it to a trickle when it becomes activated. This great shower accessory is designed to reduce powerful water…
Gillette created a social media activation to surprise Argentinian fans during Copa America. Thousands of fans who supported the team through Gillette´s twitter account, received a special response. For one day, Argentinian player Sergio ¨Kun¨ Agüero, replied those tweets in the best way he knows how: with his feet.
Advertising Agency: Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Ignacio Flotta, Nicolás Vara
Account Director: Andra Papini
Account Executive: Maximiliano Beltrán
Agency Chief Producer: Adrián Aspani
Agency Producer: Juan Manuel Cuervo
Project Manager Digital: Maximiliano Beltran
Production Company: La Cosa de las Películas/Album
Director: Sebastian Valiño
Executive Producers: Camilo Rojas, Natalia Martin
Photograhy Director: Pablo Desanzo
Jefe producción: German Cortes
Director de arte: Enrique Cicciari
Editor: Adrian Perez
Post Production: Postmedia
Music: Violeta Music
Every pixel matters.
Advertising Agency: J. Walter Thompson, Italy
Creative Director: Paolo Cesano
Art Director: Simone Adami
Copywriter: Cristiano Nardò
Post Production: Alessandro Bavari
Production Manager: Nicola Morino
Account Director: Sandra Dossi
Published: April 2015
Every pixel matters.
Advertising Agency: J. Walter Thompson, Italy
Creative Director: Paolo Cesano
Art Director: Simone Adami
Copywriter: Cristiano Nardò
Post Production: Alessandro Bavari
Production Manager: Nicola Morino
Account Director: Sandra Dossi
Published: April 2015
Category: Beyond Madison Avenue
Summary: As if the tension between brands and agencies couldn’t get hotter, more information and conversation about the need for agencies has come up yet again at Cannes. Reuters reports that there are over 13,000 professionals discussing the future of the marketing industry.
If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don’t don’t require any investment other than time. Here are 12 tips that can help you achieve as much as 25 percent more conversions.
1. Use Video Explainers on Your Landing Pages
According to Unbounce, video leads to more conversions by keeping people on your landing pages for a longer amount of time, and by boosting trust through the humanization of your business. Add a CTA to your video and use people, characters or imagery in the video to point to your page’s conversion goal.
2. Set Videos to Autoplay
Websites that automatically play videos can annoy visitors by slowing browsing or bombarding the visitor with a barrage of sound they weren’t expecting. The one exception is landing pages. You have so little time to hook your visitors, you can’t waste even a moment hoping your visitors will hit play.
3. Make Your Calls to Action Stand Out
Create your CTA buttons using contrasting colors so that they stand out from the rest of the page. Place them above the fold and have people or objects in surrounding images point toward them.
4. Create Consistency Across Channels
Your theme, images, fonts and layouts should be consistent across channels — online and off. Unify the design of online ads, landing pages and social pages. But also make sure physical elements like your shipping label template and business cards unmistakably project your brand.
5. Create Unique Landing Pages
Landing pages should be designed to convert visitors from just one entry point. Create unique landing pages for Facebook, Twitter, email, organic, PPC and every other entry point. If not, the design of your landing pages will not match the ad that your visitor clicked to get there.
6. Tailor Your Value Proposition
Make sure your value proposition matches the target. On your social LPs, for example, speak to visitors who are coming from the top of the funnel and who may not know much about your brand. On your PPC pages, remember that you’re trying to entice people coming from the other end of the funnel.
7. Repeat Your Ad’s Promise on Landing Pages
Reassure your visitors that they’ve landed in the right place by repeating the central promise of your ad on your landing pages. If your ad says “20 percent off shoes,” use the same language in your LP’s headline.
8. Include a Phone Number
A phone number reassures your visitors that they will be able to contact someone if there is a problem, that there is a human being behind the business, and that they aren’t giving their information to a fly-by-night website.
9. Include a Free Trial
A free trial projects confidence in your product, and it also works to alleviate the natural hesitancy of buyers who are not yet sure. When you offer visitors a 7-day trial, they can commit knowing that they will still have time to think about it even after they complete the purchase.
10. Conduct A/B Testing
Test variable headlines, images and most importantly, CTA buttons. Monitor the results and let your audience choose the ones that stick. Results are the only thing that matter — leave emotion out of the equation.
11. Include Social Testimonials
Testimonials don’t carry as much weight as they used to because anyone can fabricate them. But social testimonials — screenshot evidence of glowing tweets or other social posts — prove that previous buyers were satisfied after purchasing.
12. Ask for a Share on the Way Out
Finally, use your confirmation pages as an opportunity to turn buyers into brand ambassadors by asking them to share their purchase experience on social media. People across every demographic are influenced by positive social reviews from their peers.
You don’t have to revamp your entire social strategy to achieve big conversion gains. Coordinate your social ads with strong supporting channels like landing pages. Unify your branding, use video wherever you can and test your results against variables.
This guest article was written by Nick Rojas.
Aston Martin is collaborating with WPP on its global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said.
WPP will be involved in projects including branding and model launches this year, Aston Martin spokesman Simon Sproule said.
The companies have worked together on branding for the Lagonda revival and on leasing programs in the United States, Mr. Sproule said.
Next week Apple will premiere its own global radio station Beats 1, which the company bills as “radio like you’ve never imagined.” While a live 24/7 star-studded digital radio station may never have crossed your mind, the ad formats that Beats 1 will carry have likely hit your ears before.
Apple is adopting a sponsorship-only model in seeking advertisers for Beats 1, according to people briefed on Apple’s plans.
Beats 1 will not carry the normal audio and video ads that run on Apple’s Pandora-like iTunes Radio service, which Apple seems to now refer to as simply Radio. Instead, Beats 1 will feature what Apple execs are describing in meetings with potential advertisers as “audio mentions” that will be interspersed throughout the songs and segments that will air on Beats 1.
Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean Cuisine is the latest brand to swear off weight-loss marketing.
The struggling frozen meals brand has embarked on a major overhaul that includes new advertising, packaging and frozen entree options that are designed to link Lean Cuisine to modern eating and health trends rather than calorie counting.
New meals include sweet and spicy korean style beef; vermont white cheddar mac and cheese; pomegranate chicken; and other trendy options. The brand is also highlighting buzzworthy attributes like gluten-free and “No GMO” on some varieties.
Le photographe Tristan Pope est à l’origine d’un court métrage mettant en scène les danseurs de balais de l’Opéra de Zurich, uniquement filmé et réalisé à l’aide d’un iPhone 6. Les athlètes multiplient les mouvements qui se succèdent au ralenti, se mêlant à la vie de la ville suisse.
(TrendHunter.com) E-retailer Net-a-Porter has launched an exclusive Ramadan lookbook in celebration of the Holy Month. The luxe fashion marketplace is known for its elegant product range and blends its most popular…
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| THE ORIGINAL? Pattex “Long lasting glue” – 2009 Source : Lurzer’s Archive Agency : Ogilvy & Mather (Slovenia) |
LESS ORIGINAL Super Cola Tekbond glue – 2015 Source : Cannes SILVER LION Agency : Young & Rubicam Sao Paulo (Brazil) |
Le projet artistique collaboratif Pink Intruder a créé le « Ekklesia Pavilion » dans la ville de Valence en Espagne qui abritait le Fallas festival en Mars dernier. Le but principal de cette installation était d’être brûlée pour célébrer l’arrivée du printemps. Le sol du temps a été confectionné à l’aide 96 000 pièces de céramique traditionnelle.
L’artiste Vainius Kubilius a imaginé de superbes lampes à partir de noix de coco sculptées. Ces créations ont la particularité de dessiner de magnifiques ombres qui ornent la pièce dans laquelle elles se trouvent. Les luminaires baptisés « Nymphs » sont présentés comme de véritables joyaux.
A new company is hoping to put an end to obnoxious banner ads by letting viewers choose images they want to see instead. But ultimately, you’ll have to pay for the privilege.
Adieu, a browser extension that aims to outbid brand marketers for ad space when viewers load a webpage, is the first product from Fair Tread, a digital media company founded by Matt Mankins, formerly chief technology officer at Fast Company.
A trial comes with a $2 credit. Afterwards, users have to cough up $5 for about 500 blocks. (Adieu says most people will use less than $3 dollars a month, but it’s easy to imagine heavy browsers burning through much more). Upload images you’d like to see instead—e.g., family photos or your calendar—or pick from a collection offered by the company.
It’s an intriguing idea, even if it’s not entirely clear why people would want to pay to see something other than an ad—and have to think about what that something is—rather than paying to see nothing at all. (You could just upload a gallery of white space, I guess.)
The promised benefits include faster browsing, and stopping marketers from tracking your behavior. But the company is also pitching the product as a more ethical (and less short-sighted) alternative to free ad blockers. “By using Adieu, you’re contributing to a fair Internet that rewards good content,” reads the promotional copy.
Unfortunately, the idea runs up against some of the same fundamental issues as other micropayment models. Viewers doesn’t necessarily know if content is good—i.e., worth buying—until they’re already on the page (fee paid to replace it with a picture of a cute kitten), a consideration that creates an extra hurdle. And lots of people really just don’t want pay for news content, now that they expect to get it for free.
But kudos to Adieu for trying, and for a Grade A multilingual layered pun of a brand name.
Ogilvy & Mather Colombia a demandé à Juan Cárdenas et Andrés Astorquiza d’imaginer la prochaine campagne de prints pour les cartouches d’encre de la marque Ecofill. Sur la signature « Don’t let (ink) run out when you need it the most », nous voyons des protagonistes dans des situations cocasses et amusantes où ils perdent leurs vêtements qui correspondent aux couleurs de l’encre cyan, magenta, jaune et noir.
Pour ce best-of, nous avons réuni les plus belles créations de collages de ces dernières années. Avec du fil et des aiguilles, avec du papier et de la colle, avec des logiciels de retouches ou encore avec de vieilles photographies et des visuels surréalistes ; l’imagination de ces artistes est infinie. Notre sélection est à découvrir dans la galerie.
Collages Portraits by Rocio Montoya.
Surreal Human Landscapes Collages by Rocio Montoya.
Commando Creative Collages by Mister Blick.
Landscapes Photo Collages by Laura Plageman.
Photos Collages by Tanja Deman.
Photo Collage Turned into Citymaps by Sohei Nishino.
Poetry in Collages by Caroline Attan.
Sewn Collages by Jose Romussi.
Sewn Collages by Shaun Kardinal.
Surreal Photo Collages by Matthieu Bourel.
Timelapse Photography by Dan Marker Moore.
Vintage Photo-Collages Featuring Natural Elements by Merve Ozaslan.
Air Review – Young by Joseba Elorza.
Amazing 3D Paper Patterns by Maud Vantours.
2014 Calendar With Flavours by Nearly Normal Craft.
Beautiful Collages by Raul Lazaro.
Book-Cut Illustrations by Thomas Allen.
Collages from Dollars by Chad Person.
Flying Formation Collages by Shaun Kardinal.
Hyper Collages of Black And White Architecture Photos by Jim Kazanjian.
Money is Material by Mark Wagner.
Paper Artworks by Stephanie Wiehle.
Sheet Music Collages by Erika Iris Simmons.
3D Collages Encased in Layers of Glass by Dustin Yellin.
Atlantis Set Design by Zim & Zou.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
