Samsung Filled Its Frantic New Ad With GIF-Style Hiccups and Loops

Do you often find yourself compulsively stuck in GIF-style sequences where you’re repeating the same everyday action in a continuous loop just for fun? If so, Samsung would like you to consider its Galaxy S6.

The new ad below shows a bunch of happy young people doing a series of happy activities—flipping eggs, subway dancing, popping champaign. But instead of featuring each activity just once, the ad cuts them into a stuttering sequence of mini-clips that the brand is describing as GIFs, and which it’s also planning to use individually to promote the phone.

Big Spaceship selected the video’s music track, “When I Rule The World” by LIZ, which will be released on Columbia Records in the coming weeks. It’s a gleefully shrill, domineering record, apparently meant to appeal to youthful hubris, though if the rest of you olds can clear the blood out of your ears long enough to hear the lyrics, the sexual undertones are actually kind of subversive for a major marketer. It’s not every day you hear Samsung telling you to “get down on your knees and then do as I please until I tell you to stop” (even if that hope might be the basic premise at the heart of all of its messaging).

As fun as it might be, beating viewers about the head with fun and optimism could read as symptomatic of not having very much to say. Instead, Samsung harps on an intrinsically generic “new phone feeling,” which it suggests this phone will give you over and over again. And while the GIF approach theoretically fits the zeitgeist, and is reinforced at least in the abstract by PC Music’s incorporation of Internet cultural cues into its work, the concept ends up feeling a little half-baked. How hypnotizing or rewarding is it really to watch a guy pour coffee on repeat?

GIFs at their best tend to turn on some kind of exceptional visual cleverness or silliness or weirdness that’s riveting in its own right—not just a circular, slick, relatively mundane sales pitch. That, even if it is possible to tie simpler loops into a clearer narrative and proposition, as Spanish soccer magazine Libero proved with its dancing players.

At least nobody can accuse Samsung of not getting enough product shots in, though.



Portraits of Female Criminals From the Early 20th Century

Voici une sélection de photos d’identité de criminelles des années 1920, exposées en ce moment au Sydney Living Museum d’Australie et accompagnées de légendes à propos de leurs délits. Ces clichés fascinants ont été pris lors de leurs arrestations et documentent non seulement les enquêtes mais aussi les styles et les modes de cette époque.

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Mildred Kruss, criminal record number 467LB, 16 December 1919. State Reformatory for Women, Long Bay.
May Ethel Foster, criminal record number 717LB, 27 March 1928. State Reformatory for Women, Long Bay.
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Ettie Sultana, criminal record number 558LB, 17 November 1922. State Reformatory for Women, Long Bay.
Elizabeth Ruddy, criminal record number 165LB, 5 January 1915. State Reformatory for Women, Long Bay.
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Doris Winifred Poole, criminal record number 639LB, 31 July 1924. State Reformatory for Women, Long Bay, NSW.
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NBA: Let it all out, 1

Playoffs are here.

Advertising Agency: Bromley, San Antonio, USA
Creative Directors: Abe García, Darío Campos, Daniel Milán
Art Director: Darío Campos
Illustrator: Salamagica
Photographer: Juan Cruz Durán
Published: 2015

NBA: Let it all out, 2

Playoffs are here.

Advertising Agency: Bromley, San Antonio, USA
Creative Directors: Abe García, Darío Campos, Daniel Milán
Art Director: Darío Campos
Illustrator: Salamagica
Photographer: Juan Cruz Durán
Published: 2015

?Fini: Sour Face – Blue

Irresistible and Sour.

Advertising Agency:? Mullen Lowe Brasil, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art directors: Fabio Brigido, Daniel Manzi
Copywriter: Tiago Moralles
Executive Creative Directors: Jose Borghi, Fernando Nobre
Art buyer: Gisele Miranda
Visual artist: Carlo Giovani
Agency Producers: Walmir Coronate, Douglas Almeida
Account team: Priscilla Carvalho, Jéssica Cardoso, Bruna Almeida
Planning: Gabriela Soares, Thaís Frazão, Raphael Zem
Published: April 2015

?Fini: Sour Face – Yellow

Irresistible and Sour.

Advertising Agency:? Mullen Lowe Brasil, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art directors: Fabio Brigido, Daniel Manzi
Copywriter: Tiago Moralles
Executive Creative Directors: Jose Borghi, Fernando Nobre
Art buyer: Gisele Miranda
Visual artist: Carlo Giovani
Agency Producers: Walmir Coronate, Douglas Almeida
Account team: Priscilla Carvalho, Jéssica Cardoso, Bruna Almeida
Planning: Gabriela Soares, Thaís Frazão, Raphael Zem
Published: April 2015

?Fini: Sour Face – Pink

Irresistible and Sour.

Advertising Agency:? Mullen Lowe Brasil, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art directors: Fabio Brigido, Daniel Manzi
Copywriter: Tiago Moralles
Executive Creative Directors: Jose Borghi, Fernando Nobre
Art buyer: Gisele Miranda
Visual artist: Carlo Giovani
Agency Producers: Walmir Coronate, Douglas Almeida
Account team: Priscilla Carvalho, Jéssica Cardoso, Bruna Almeida
Planning: Gabriela Soares, Thaís Frazão, Raphael Zem
Published: April 2015

The Atlantic Hires Veteran Journalist to Run Its Branded Content Department


“Journalism is the new marketing degree” is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead its branded-content division, Atlantic Re:think.

Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.’s short-lived tablent publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic.

The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself (“We screwed up,” it said) and produced an internal protocol for accepting and running articles from brands.

Continue reading at AdAge.com

How Beam Harnesses Star Power


Working with celebrities can be tricky, but Beam’s Global CMO Kevin George landed on the right formula when Sauza 901 Tequila partnered with Justin Timberlake.

Marketer’s Playbook is an eight-part video series expanding on Ad Age’s popular Playbook coverage. In Playbook we explore how marketers can do their jobs better and smarter. For this new video series, we’re zeroing in on effective marketing strategies through exclusive, behind-the-scenes visits with top marketers at national and international brands.

Continue reading at AdAge.com

Netflix Announces Lineup of Animated Children’s Shows

The streaming video service’s plan is part its strategy to appeal to children with exclusive, commercial-free programming that could get parents to subscribe.

Apple Recalls Beats Pill XL Speakers

The company voluntarily issued the recall in the United States and Canada after receiving complaints that the products can overheat.




Arrowhead: Born Better (Than You) – (2015)

Arrowhead: Born Better (Than You) - (2015)
Arrowhead water has been pumping water from National Forests for 27 years with an expired permit, they’ve been bottling and selling California water during the drought. Turns out their permit to isn’t the only thing that expired, they also forgot to renew the domain registration that is burned into their commercials : http://www.arrowheadbornbetter.com – so they now have this attack (they call it a parody) commercial appearing on their old domain. Ouch! Lets see how quickly this is taken offline, shall we?

Doner Promotes Alfa Romeo as ‘Made of Red’

Doner launched an integrated campaign for Alfa Romeo “celebrating the brand’s association with the colour red, and the emotions of passion, adrenaline, temptation and sensuality evoked by it.”

Entitled “Made of Red,” the campaign includes a 30-second broadcast spot adapted for a U.K. audience from the original Italian campaign. The spot, which makes its broadcast debut this week, intersperses footage of an Alfa Rome driving down a long stretch of curvy road with shots meant to evoke the color red, which Alfa Romeo claims is integral to its brand identity. It ends with the tagline “Alfa Romeo. Made of Red.” An Instagram initiative calls on viewers to post photos inspired by the campaign with the hashtag #MadeOfRed, with the brand repositing and choosing its favorites to incorporate into its profile. Other campaign elements include a  Passion For Life sponsorship on Channel 4, developed by by Maxus Partnerships, and print elements.

“Alfa Romeo competes in a cluttered market, where drivers find it hard to differentiate and really connect with brands,” said David Amstel, group account director at Doner. The Made of Red campaign offers a clear point of differentiation. Whilst TV will drive awareness, social media will really allow us to connect with fans and open up channels where they can not only contribute to but drive the conversation.”

Posters of Star Wars Characters Colors

Le graphiste Nick Barclay, dont nous avons déjà parlé à maintes reprises, revient avec la série de posters « 3 Colour Star Wars », consacrés à la saga Star Wars et aux trois couleurs qui définissent chaque personnage, à la manière de pantones graphiques et géométriques. La série complète est à découvrir dans la suite.

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Little Minx Signs Cassavetes, Mortier Joins Pulse and More


Belgian director Koen Mortier has joined the roster at Pulse Films. Mortier’s work includes commercials such as TNT’s Push to Add Drama and Hornbach’s And What Will Remain of You? as well as the recent Toyota film Take Me for Granted. His feature films include “Ex Drummer,” which was sold to over 20 countries, and “22nd May.” Pulse will represent Mortier across commercials, branded entertainment and music videos in the United States.

Continue reading at AdAge.com

Online Video Revenue to Pass DVDs This Year, Theaters in 2017


Spending on movie downloads and video streaming subscriptions in the U.S. will surpass purchases and rentals of DVDs for the first time this year, according to a report from PricewaterhouseCooopers.

Electronic home-video revenue will climb 13% to $9.5 billion this year, while physical sales drop to $7.8 billion, the consulting firm said. By 2017, the electronic revenue will reach $12 billion, at which point it will exceed the U.S. film box office, according to the report.

The accounting firm’s annual outlook for media and entertainment shows that while overall spending will continue to climb, technological shifts in the way content is delivered are creating winners and losers.

Continue reading at AdAge.com

Pets can help stop domestic abuse.

It will probably come as no surprise, but 76% of those who beat animals also beat family members. These bus shelter ads went up around Milwaukee to spread the word that animals can help in this situation. If you see an abused animal, call 911. There’s a good chance the person doing the abusing is doing the same to a family member.

No Sex Trafficking "From heaven to hell" (2015) 2:00 (Brazil) (NSFW)

Warning: NSFW
Human trafficking is a very real and serious problem especially in Europe where young girls are lured away with the promise of a better life, only to discover that they are forced into prostitution. Their hopes dreams and fears are dashes and their life quickly becomes Hell. When you watch these women singing the old standard “Cheek to cheek,” it firmly roots that juxtaposition in your head. Sorry to be so dark on a Wednesday, but its a serious cause and a very powerful ad. To help end human trafficking, go to Nosextrafficking.org

Michelob Golden Light "Lake" (2015) :30 (USA)

Michelob Golden Light is the beer for those who like being outside, especially in Minnesota, enjoying their thousands of lakes and grilling. Gee, somebody better not tell Corona about this. After all, they are the summer beer.

It's A War Of Words

It’s the beginning of a whole new chapter in human history: a hinge point, a paradigm shift in consciousness and an astonishing moment to be alive.

by

From Adbusters #119: Manifesto For World Revolution Part 2

It’s the end of the Nation State. It’s the beginning of a whole new chapter in human history: a hinge point, a paradigm shift in consciousness and an astonishing moment to be alive.

We are more connected, deeper in crisis, more adept, faster, more empathic, more afraid and simultaneously more aware than any species has ever been. It’s terrifying or thrilling or mysteriously both depending on your POV and your GPS location.

The fast and furious empire of the US is already in free fall; the signs and signifiers are blaring everywhere. The loot has already been moved offshore. The prison system is booming. Monsanto has patented life and death, mixing them up and street hustling the world in a fatal con of three card Monte. We’ve poisoned our soldiers with depleted uranium and our mothers with toxic plastics. South America is rejecting the yoke of the North. Europe is blocking GMO food, questioning the sanity of its producers and consumers. Asia is steadily gaining ground. And yet American movies tell us that “against all odds,” “what doesn’t kill you makes you stronger,” “the hero never dies.”

In crises people diverge, we either become our best selfless selves: providing food, water, clothing, shelter, comfort, humanity, kindness —rushing in to the quake or paddling in to the flood zone atop a refrigerator or jumping into the burning building— fueled by a fierce love, a deep aha about our interconnectivity, courageous in our vulnerability… OR… we are swallowed up by fear and anxiety shrinking smaller and shirking our responsibilities or still worse biting and clawing over others and killing the planet in the mad wake spewing from the acting out of our deep multi-generational distress.

As multiple systems collapse, escapism becomes harder. The war of words becomes more deadly: traitor, warrior, patriot, egomaniac, spy, dropout, terrorist, freedom fighter, son, partner, friend – each word defines a relationship between people, connecting the framing POV and again the coordinates of where we stand on the map.

It is a real crossroads we are standing at here in this exact moment of our lives. So fuel yourself with love; arm yourself with truth and tenderness; don’t forget to water the garden. Find the courage to tell your own story. Carpe Diem. It is never too late.

— Pia Massie, Vancouver, Canada

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