Keith Lemley est un sculpteur qui s’applique à créer une relation entre les objets et l’espace. A travers son projet « Arboreal », il défie la présence physique des matériaux avec des sculptures de néons blancs et de bois. Il s’interroge sur la manière dont nos esprits perçoivent l’imperceptible.
(TrendHunter.com) Sweetapolita’s European cake recipe boasts a bright pink frosting that is almost too pretty to eat. The baking blog is known for its aesthetically pleasing dessert recipes and has even…
The complaint concerns the death of Terry Carter, who was killed near the taping of a promotional video for the film “Straight Outta Compton.”
Huge launched a new spot promoting Pfizer’s “Get Old” initiative, launched in 2012, entitled “Commencement Day.”
“Commencement Day” uses the familiar trope of summer graduation as a way to use “cultural experiences usually associated with youth to challenge conventional views of aging.” The effort is built around new Harris Poll research which found that “as people get older, the more open they are to experiencing new beginnings.” As one example, most millenials (95 percent) said that under 40 was the best time to get married, compared with 62 percent of Gen Xers and 60 percent of Baby Boomers. The spot shows an elderly couple making the decision to get married, interspersed with a commencement speech reminding viewers that “The moments that define you never stop, and the most rewarding ones may be just ahead.” The spot ends with the message “Every day is your commencement day,” followed by the unfortunate tagline, “Get ready. Get set. Get old.”
The “Commencement Day” spot is housed on the updated GetOld.com site, along with stories supporting the initiative, including that of Pfizer colleague and ovarian cancer survivor Alicia Dellario, “who is dedicated to inspiring others to live life to the fullest, no matter what challenges they face.”
“Through Get Old, we, at Pfizer, want to help people understand that each stage of life is an opportunity to begin again and experience ‘firsts,’” said Sally Susman, executive vice president, Corporate Affairs at Pfizer. “As our longevity continues to increase it is more important than ever to stay healthy, to live well, and that’s why Pfizer has always been supportive of healthy aging.”
Three days after Caitlyn Jenner introduced herself to the world on the cover of Vanity Fair — sparking an outpouring of media coverage and social media chatter — one cohort remains noticeably absent from the conversation: brands. And so far, Ms. Jenner has not spoken with any companies about potential sponsorships, according to a person familiar with the matter.
Fewer than 24 hours after Vanity Fair released its July cover, there were nearly 30,000 mentions of “Caitlyn” in the media, according to analytics firm IQ Media. That squashes the 5,500 mentions Kim Kardashian got when Paper magazine sought to “break the internet” last December with its provocative cover.
But the only major non-media brand to reference Ms. Jenner publicly during that time was Pizza Hut, whose U.K. account tweeted that she was “welcome at any time” — and later deleted the message.
Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the “RFTweet”? How about ZipCar’s cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create “mood boards” and e-bid systems to win a brand’s business?
You may not recall these ill-conceived approaches to agency new business. I do — an affliction stemming from years following the minutiae of adland in my prior career as a journalist.
That’s why, when the ride-sharing startup Lyft put out its “Wildcard” search for a 10th agency to join its review yesterday, that familiar queasy feeling returned. Once again agencies have been hit with a PR stunt veiled as an effort to make agency search more hip and fun.
Subway Restaurants will remove artificial flavors, colors and preservatives from its menu in North America, becoming the latest restaurant chain to embrace all- natural ingredients.
The change, which affects sandwiches, salads, soups and cookies, will be made gradually over the next 18 months, according to a statement from the closely held company.
Subway will change its chicken strips, for example, to remove artificial flavors, the “flavor enhancers” disodium guanylate and disodium inosinate, and the preservative succinic acid, according to the chain.
Fox News and CNN say only candidates polling in the top 10 will be invited to their debates, sending waves of anxiety into the campaigns.
The music festival, returning on Friday, has profited from a tenacious indie spirit, a 2012 move to Randalls Island and success in booking major acts.
From Adbusters #119: Manifesto For World Revolution Part 2
Sam Taylor
“The slimy is myself.” Ultimately, is sliminess not the sacred, the taboo substance of life itself? One word for this is Kristeva’s abject, the qualities of the world we slough off in order to maintain subjects and objects. Ecological politics is bound up with what to do with pollution, miasma, slime: things that glisten, schlup and decay. Should radioactive waste from the nuclear bomb factory at Rocky Flats be swept under the Nevada carpet of an objectified world, a salt deposit that was declared in the 1950s to be safe, but in the 1990s had been found to leak (the Waste Isolation Pilot Project, or WIPP)? How about the planned destination for spent fuel rods from reactors, Yucca Mountain in New Mexico? What does one do with the leakiness of the world? Deep green notions such as Nuclear Guardianship (advocated by Joanna Macy) assert the substances like the plutonium whose release of poisoned light takes tens of thousands of years to cease, should be stored above ground in monitored retrievable storage; moreover, that a culture, indeed a spirituality, would have to grow up around the tending of this abject substance.
Last week a source claimed that an untold number of employees who served as members of the New York-based VML/Y&R technology team had been laid off and that the agency’s tech operations would be subsequently relocated to another office in an effort to streamline the department.
A VML spokesperson refrained from commenting on any staffing changes today, citing an agency-wide policy against commenting on the status of individual employees.
The agency didn’t offer any specifics, but they did seem to refute the latter claim, stating that they will continue to run tech operations out of New York as before. So while the tech team may have experienced some downsizing (a claim which we cannot confirm at the moment), an untold number of the team’s members will continue to work in its New York office moving forward according to VML/Y&R.
After playing foil to Larry David for several years on Curb Your Enthusiasm and hosting his own MSG show Four Courses, funnyman J.B. Smoove continues to pad his resume by taking on the role of “Legit-a-Master” for Rent.com.
This is the company’s first-ever ad campaign, created by MDC agency Doner. Doner emphasizes the word “legit” in its overall rebranding effort for Rent.com–a free national listings site targeted at both renters and property managers–which also includes a new logo and updated website.
In the debut spot above, we’re introduced to Smoove’s character and his mission: to ensure that every listing on Rent.com is legit and that every review is certified. While the actor/comedian doesn’t go full Smoove in the initial ad, his presence alone adds some levity to the campaign, which will soon find his character dealing with renters/dog owners and the always-contentious issue of picking up after your pets.
According to Doner co-CEO/CCO Rob Strasberg, the Rent.com ad debut is aimed at–you guessed it–younger millennials, hence its airing on cable networks such as Spike, Adult Swim, MTV and VH1 along with the usual broadcast channels.
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Brad Emmett
VP, Creative Director: Mark Cooke
VP, Creative Director: Bryan Hutson
Writer: Matt Livengood
Art Director: Dominique Wilson
Art Director: Bert Loera
EVP, Brand Leadership: Lisa Nardone
SVP, Brand Leader: Dennis Castillo
VP, Brand Leader: Stephanie Giorio
Brand Leader: Kari Weaver
Account Executive: Brad Sanders
VP, Strategic Planning: Alima Trapp
SVP, Director of Business Affairs: Sherryll Kollin
VP, Executive Producer: Paul Renusch
VP, Business Management Supervisor: Katherine Simmonds
SVP, Media Strategy and Activation: Bruce Haynes
VP, Associate Media Director: Alicia Lingenfelter
La première bande-annonce du film « Macbeth » vient de sortir. Présenté lors du Festival de Cannes 2015, ce film est une adaptation de la pièce de Shakespeare, par le réalisateur Justin Kurzel et les producteurs primés de « The King’s Speech ». A l’affiche, nous retrouvons Michael Fassbender et Marion Cotillard dans les rôles principaux.
(TrendHunter.com) Jake Lucas and Anna Nevala don carefree, grunge fashions in the Pre-Spring 2016 Cheap Monday campaign. The models are captured by photographer Boe Marion while reviving the nostalgic styles of the…
If you text and drive you’re a killer.
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Producer: Tenille Abrahams
Client Service: Inge Prins
Photographer: Myles Dicky
Published: May 2015
If you text and drive you’re a killer.
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Producer: Tenille Abrahams
Client Service: Inge Prins
Photographer: Myles Dicky
Published: May 2015
If you text and drive you’re a killer.
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Producer: Tenille Abrahams
Client Service: Inge Prins
Photographer: Myles Dicky
Published: May 2015
Many Americans do not think the trade-off of their data for personalized services, giveaways or discounts is a fair deal, a University of Pennsylvania study found.
A deal would provide an answer to what Dish plans to do with its vast wireless spectrum holdings.
Teddy Goalsevelt–aka Havas Chicago ACD Mike D’Amico–returned to our screens this morning after nearly a year, holding a “press conference” to announce that he will be running to replace the recently departed Sepp Blatter as President of FIFA.
Here’s the video:
As before, D’Amico (who is also a board member of the Chicago chapter of US soccer fanatics the American Outlaws) worked with some of his agency colleagues on the project. When the first round of Goalsevelt videos launched last summer, all participants were employed by Chicago’s Cavalry. Now, however, they’ve all moved on: the video above was created by D’Amico, Chad Ingram of Leo Burnett, Director Logan Hall of Optimus, and current freelancer/former Cavalry ACD/Copywriter Dan Jordan.
Jordan tells us that “Since timing is so crucial for these projects, we crafted the idea Tuesday, [and] shot and edited yesterday…we want to start our Goalsevelt For President campaign today. Not only is FIFA in the news every day, the Women’s World Cup starts this weekend.”
Jordan says that the purpose of the project is “getting noticed,” and the team certainly succeeded on that front the first time around. According to Jordan, the quartet wants to see “how far we can take this”; he described their strategy as a “shoot first, ask questions later kind of thing.”
Regarding the larger FIFA organization and its pending election, Jordan says Goalsevelt is “obviously not a viable candidate, but he’s probably better than the options they have.”
The team has larger ambitions: Jordan spoke of a plan to make a “30 for 30?-style documentary that would be “unrelated to the video that went live yesterday” and told us that future work could include signs, buttons, and other campaign paraphernalia.
Regarding the character, Jordan says, “he has kind of become the iconic face of U.S. soccer. [The people responsible for marketing the league] seem to think so.”
When asked whether those involved in the project plan to use it in their portfolios, Jordan said they would certainly do so if it turns out to garner as much press attention as the previous campaign. He added, “if it isn’t [successful], then this never happened.”
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