(TrendHunter.com) Designer Vega Zaishi Wang has teamed up with Christian Melz for a collection of wood clutches.
Titled Phlo, this collection exhibits handmade clutches constructed with several kinds of wood. With…
(TrendHunter.com) Australian artist Moerkey uses old unwanted keys and coins to create beautiful recycled art pieces. His projects take aged metals out of retirement and gives them a new life. No longer good for…
(TrendHunter.com) Whether you are looking for a beer-centric holiday to expand your craft brew palate or a design-themed accommodation that provides exposure to local artists, there are plenty of themed hotels that…
All hail the rise of the pedestrian technologist.
Wired work is enough to tie every adult to a computer, if not also a smartphone and tablet. Add in wired homes, wired health tracking, wired appliances, wired relationships and, yeah, pretty much everyone’s juggling, linking up to, and tinkering with a dizzying array of digital devices and channels.
Meanwhile, digital formats are driving business for marketers. Digital services account for larger and larger chunks of marketing agencies’ business, and digital ads are growing media platforms’ ad revenue year over year. This month alone, Advertising Age has reported that AOL’s actual digital revenue is outpacing estimates, while Time Inc. attributes 20% of its revenue to digital alone.
Campaigning season is off to a roaring start, and it seems as though someone steps up to the plate with a bid for the presidency almost every day. So as we all gear up for the TV ads, billboards, Facebook posts, debates and more, it is surprisingly clear that one of the latest candidates may have some troubles with her existing email list. Carly Fiorina — a household name in Silicon Valley and the world of printer technology — may be faced with some challenges as she preps her campaign and begins reaching out for donors using her existing email list.
CNN reported on her announcement and in the article quoted Marty Wilson, an executive VP at the California Chamber of Commerce, who managed Fiorina’s 2010 Senate campaign. He said that one potential obstacle for Fiorina will be her efforts to build up a national donor base when she hasn’t had to raise money for a political campaign since 2010: “She’s a very talented candidate and connects well with voters. The problem is after 2010 she was no longer a candidate. So mail lists and email lists tend to atrophy when they’re not in use.”
So here are a few tips for Ms. Fiorina — and anyone else preparing an email campaign — as she preps her platform, prepares her messaging and heads out onto the email campaign trail.
Le réalisateur André Gaspar a récemment signé le nouveau clip de Fred et Orlando Santos intitulé « In love one day ». Dans une atmosphère d’ombres et de lumières, la caméra pivote et nous emmène dans une salle d’opéra, dans un port puis dans une superbe maison mettant en scène de manière poétique une jeune danseuse, entre joie et tristesse.
(TrendHunter.com) Lydia Cambron has recreated defaced, vandalized and distorted female subway ads to give them a second life. Cambron’s bio on her webpage quotes “I don’t really ‘design’…
Category: Beyond Madison Avenue
Summary: Sometimes the best advertising is the type that simulates the thinking of the consumer the brand is targeting.
The above statement sounds weird. Of course the brand wants to build advertising in the way consumers think, but sometimes the way marketers think that consumers think and the way consumers actually think are different.
Look at the athlete.
When the athlete answers the “What’s in it for me?” question, more than likely the answer is making the athlete stronger, faster, more ambitious, more focused, less tired, less fatigued, and so on. But in the midst of actual performance, the athlete isn’t…
Category: Beyond Madison Avenue
Summary: How much information is too much information? As a copywriter, I’m asked to write on a wide variety of subjects, from dentures to airlines to bull riding and nail fungus. Before starting a project, I’m in what I call the gathering phase. I’m trying to get information on the subject at hand. Sometimes I talk to clients, sometimes I review their past marketing materials, and other times I’ll interview colleagues. The key, I find, is to have the right questions, so as to uncover the right insights.
Personally, I don’t stay in the gathering phase too long. I like to know enough, but not everything. If the project is a more creative one, say creating a television commercial or an entire print campaign…
The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge teased the Hellcat engine specs during its investor day last May and then revealed the Challenger SRT Hellcat two weeks later.
But Dodge gave away few details about the supercharged sedan at the beginning.
It waited.
Travel rewards programs don’t exactly scream “creativity,” but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it’s now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.
The agency tapped one of the country’s most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here’s the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.
According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, “365 Days of Smiles,” meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years.
Some writers and editors seem to live in abject terror of omitting a hyphen that might be called for. This fear is misplaced.
La petite ville colombienne Guatapé possède des reliefs qui attirent de nombreux visiteurs venus du monde entier. Parmi ceux-ci, le « Peñón de Guatapé » est une montagne de 200 mètres de haut que les touristes peuvent gravir en montant les 659 marches d’escalier. Une fois montés, ils peuvent profiter d’une vue imprenable sur le paysage.
(TrendHunter.com) These May 2015 cosmetics trends range from organic beauty collections to artistic makeup applications that celebrate whimsical aesthetics. As the fashion industry embraces opulence yet again, the…
Verizon Communications Inc. agreed to buy AOL Inc. in a deal valued at $4.4 billion, giving the largest U.S. wireless carrier digital content and Web advertising platforms.
Verizon will pay $50 a share, a 17% premium over AOL’s stock price on Monday. AOL Chief Executive Officer Tim Armstrong will continue to lead AOL’s operations after the deal is completed, the companies said Tuesday in a statement.
“AOL has once again become a digital trailblazer, and we are excited at the prospect of charting a new course together in the digitally connected world,” Verizon CEO Lowell McAdam said in the statement.
The move is an effort to expand Verizon’s digital and video offerings.
(TrendHunter.com) Many of the top May 2015 modern ideas were concerned with spatial solutions. Space is a hot commodity in 2015, and people will do anything to gain more of it. Of course, storage fixtures need to do…
Juliana Dubois Fava was an up-and-coming category manager at Unilever when she got a call from her former boss asking her to help create a cosmetics brand. The startup would live within O Boticrio,
Brazil’s biggest beauty company.
During an intensive research and development period that coincided with a flood of new makeup brands in Brazil, one insight stood out. “We realized everyone was afraid of makeup and following the rules — and that could be our main point of differentiation,” said Ms. Fava.
Kevin Reilly’s key card doesn’t work.
It’s a rainy spring morning in New York, and the newly minted Turner Entertainment Networks programming chief is rattling the glass door separating him from his 10:30 appointment. The sensor gives a little reassuring “meep” whenever he glides his card in front of it, but the powerful magnets that keep the doors held fast won’t budge.
As a Turner staffer opens the balky door for him, Mr. Reilly grins and shrugs as if to say, whaddaya gonna do?
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