
Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.
The highly anticipated partnership will certainly have many other publishers calling their Facebook reps on Wednesday asking how they, too, can get involved. At the start, the media companies rolling out on Instant Articles are the Times, BuzzFeed, National Geographic, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook,” Chris Cox, Facebook’s chief product officer, said in a statement. “Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”
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