Hasta La Creative!

Etihad Airways has called a review of its global media planning and buying account.

British Airways has appointed SapientNitro as its global digital agency of record after a competitive pitch.

Michael Wall, the global CEO of Lowe and Partners until its merger with fellow Interpublic agency Mullen last week, is joining independent shop Mother as global CEO.

Mother, which has offices in London, New York and Buenos Aires, has tasked Mr. Wall with leading the network, expanding into more markets, and driving the agency into new sectors, as the group looks to broaden its offering.

In London, where the agency was founded 18 years ago, Mother has been doing some exceptional work for existing clients — particularly Ikea “Beds” and MoneySupermarket “Epic Strut” — but new business and expansion have not been so dynamic.

Continue reading at AdAge.com

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Walls

Advertising Agency:adam&EveDDB, London, United Kingdom
Chief Creative Officer:Ben Priest
Executive Creative Directors:Ben Tollett, Richard Brim
Creative Directors:Ivan Pols, Laurent Simon, Aidan Mcclure
Copywriter:Eduardo Balestra
Art Director:Henry Westcott
Head Of Design:Alex Fairman
Designer:Paul Reddington
Creative Producer:Jon Marshall
Planner:Sarah Carter
Photographer:Kevin Summers
Retoucher:Dan Jackson

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Tronex

No batteries. No way.

Advertising Agency:DDB, Bogota, Colombia
Creative Director:Marco Antonio Muñoz, Daniel Calle
Art Director:Mauricio Cortés, Michael Villafañe
Copywriter:Federico Giraldo, Michael Villafañe
Illustrator:Mauricio Cortés

Outdoor, Print
NGO GESTOS

Advertising Agency:Martpet Comunicação, Recife, Brazil
Creative Directors:Diego Curvêlo, Edison Martins
Art Director:Elton Queiroz
Assistant Art Director:Guilherme Rocha
Copywriter:Vallécia Carvalho, Diego Curvêlo
Final Artwork:Kiara Carneiro, Caio Jordão, Guilherme
Art Buyers:Sandra Torreão, Camila Oliveira
Account Supervisor:Jussara Freire
Account Executive:Taciana Antunes
Media Supervisor:Ítalo Ferreira
Illustration:Elton Queiroz
Translation:Caio Peppe, Rhayane Gomes
Company:NGO GESTOS
Customer Approval:Alessandra Nilo

Outdoor, Print
League Against Obesity

No kid dreams of becoming an overweight adult.

Advertising Agency:Latinworks, Austin, USA
Chief Creative Officer:Sergio Alcocer
Creative Directors:Hernan Cerdeiro, Morris Davila, Daniel Lobatón
Art Director:Morris Davila
Copywriter:Daniel Lobatón
Production Company:Rocket to the Moon
Photographer:Inés García Baltar
Digital Retoucher:Diego Speroni
Account Supervisor:Christy Kranik

Media
Coca-Cola

The Coca-Cola Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola UK is turning the Coke bottle shape into music. To be exact, into a song called „Bottlebeats – The Birthday Bottle Song.“

In an inspired piece of sonic branding, Ogilvy & Mather Frankfurt translates the iconic Coke bottle into a completely different medium: A birthday song that looks like the Coke Bottle. Ogilvy created a song with soundwaves perfectly matching the bottle’s iconic shape by limiting and compressing the audiosignal.

The song is shared via Soundcloud and on other social media channels like Facebook, Twitter, Youtube and Pinterest to say happy birthday to everyone and celebrate together with Coke.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Creative Director:Nico Ammann
Art Director:Philipp Unterreiner, Hendrik Frey, Constantin Camesasca
Copywriter:Thorsten Buesser
Executive Creative Director:Felix Fenz
Chief Creative Officer:Dr. Stephan Vogel
Account Management:Michael Fucks, Matthias Jannke
Producer:Julia Staerkel
Music:Pearls Music Frankfurt, Thorsten Buesser
Technical Director:Jens Steffen

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Insinuante Store

Instant turn off.
PowerLife Stream Iron with auto shut-off function.

Advertising Agency:Revolution, Macapá, Brazil
Creative Director:Emerson Braga
Art Director:João Souza
Copywriter:Marcelo Góes
Illustrator:Studio Nuts

Film
Renault

Advertising Agency:Publicis, Buenos Aires, Argentina
Executive Creative Director:Fabio Mazia, Marcelo Vergara
Creative Director:Laura Visco, Sebastian Visco
Copywriter:Vidhi Shah, Leandro Ezquerra
Art Director:Estefanía Pecora
Agency Producer:Lila Romero, Laura Fassi
Production House:Primo
Director:Felipe
Post Production:Barraca Post
Colour:Sinsistema
Sound:Notdeaf Sound Design
Music:Animal Music