May
15
May
15
Tecnologia de pintura por imersão se torna super precisa – e hipnotiza quem assiste
Posted in: Uncategorized
May
15
Want More Loyal Customers? Study Intent
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: As brands continue to posture around the marketplace, marketers and decision-makers need to know which types of people regularly buy their products. Of course, if a brand can develop some sort of customer profile, some archetype, then they will be able to attract that customer forever.
May
15
How To Take a Good Idea and Make it Super: #ItsThatEasy
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Think Starbucks: Mini Frappuccino; Coke: personalized cans/bottles; Target: ever-changing musical productions. These are welcomed, friendly brands whose advertising evokes “warm and fuzzy” at first sight or sound. But even ad campaigns have a shelf life…
May
15
La Canasta Basketball School: The Flyerball
Posted in: Uncategorized
Media, Promo
La Canasta
Advertising Agency:JWT, Lima, Peru
Creative Vp:Javier Graña
Creative Director:Eduardo Meza
Art Director:Ivan Malqui
Copywriter:Alejandro Gutierrez
Production Director:Karina Fernandini
Director:Saturno, Alvaro Luque
Animation:Zeppelin, Daisy Salas
Audio:Zumba, Rodrigo Malnati
May
15
Samsung: The Memory Recaller App
Posted in: Uncategorized
Mobile
Samsung
Advertising Agency:BBDO, Bangkok, Thailand
Advertising Agency:Proximity, Bangkok, Thailand
Chief Creative Officer:Suthisak Sucharittanonta
Executive Creative Director:Anuwat Nitipanont
Creative Director:Anuwat Nitipanont
Art Director:Katkanan Boonyarungsrit
Copywriter:Manamai Rodpetch, Peter Oh
Business Director:Arunee Rueangwattanaporn
Account Director:Tanyawan Wongapichart
Account Manager:Umaporn Khlangbunkhrong
Digital Project Manager:Chanaphang Wutthithammakoon
May
15
Plant Geometry by Karina Sharpe
Posted in: UncategorizedL’artiste australienne Karina Sharpe a travaillé en collaboration avec le magazine PlantHunter pour développer cette série nommée « Plant Geometry ». Sur des fonds unis et colorés, les courbes, les angles et les axes de plantes sont calculés et représentés par le biais de tracés et de pointillés.
May
15
Faux Fur Sunglasses – These Statement Shades Are More Daring Than Practical
Posted in: Uncategorized
(TrendHunter.com) Drawing inspiration from mythical creatures like The Yeti, these faux fur sunglasses make a bold statement when worn. The pink-hued shades are fur-trimmed and feature kaleidoscopic lenses that are…
May
15
Minimalist Infant Furnishings – The Charlie Crane Baby Products Exhibit Sleek Scandinavian Design (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Charlie Crane baby furnishings boast a minimalist style of design in each product. Akin infant pieces generally tend to incorporate bright colors and patterns. This collection changes up the…
May
15
Tic Tac dos Minions – amarelos, com rostinhos e sabor de banana (!)
Posted in: Uncategorized
May
15
Brasil se junta à revolução alimentar de Jamie Oliver com eventos online
Posted in: Uncategorized
May
15
Immersive Installations by Pamela Rosenkranz
Posted in: UncategorizedOur Product est l’installation présentée par l’artiste Pamela Rosenkranz, dans le pavillon suisse de la Venice Biennale 2015. L’exposition a pour but de remettre en question notre perception à travers des odeurs, des lumières, les sons et des couleurs. Les pièces monochromes font penser à un univers aquatique qu’elle travaille à l’aide de matériaux biologiques et pharmaceutiques tels que le biotin, néotènes, le silicone, le viagra, mais aussi les bactéries.
Photos by Marc Asekhame.
May
15
20 Edible Floral Treats – From Blossoming Fruit Desserts to Earthy Pistachio Cakes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These edible floral treats are just as aesthetically pleasing as they are delicious. With a burst of floral infused into the appearance of these pastries and biscuits, they are an eye-catching way…
May
15
Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales
Posted in: Uncategorized
Why would publishers want to jump into bed with their top “frenemy” Facebook? Well, they’re not, entirely.
Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program — The New York Times, BuzzFeed, National Geographic and NBC News — plan to handle ad sales themselves and keep all of the revenue, turning down Facebook’s offer to sell ads and share the take. Only the fourth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles.
“To have a third party sell [our ads] is not part of the strategy,” said Greg Coleman, BuzzFeed’s president. “And Facebook wants us to do whatever is best for us.”
May
15
Twitter Seeks Path to More Video Bingers
Posted in: Uncategorized
Twitter is checking the boxes on a modern online video service’s basic features. It has begun letting people upload videos on mobile, started testing autoplay videos to induce people to watch clips that pop up in their feeds and made those videos embeddable on others’ sites to get them in front of more people.
Now it plans to try out a way to get people who watch one video to check out more.
Twitter has displayed a link to “view more videos” after someone finishes watching a Twitter-native video, but that link opens up a list of other native videos posted by the same account as the video that person just watched. In a bid to get people to binge on videos as they do on YouTube, Twitter is discussing a redesign of its related-videos feature that would boost its profile and functionality, according to people briefed on the company’s plans.
May
15
50 Festive Branding Examples – From Christmas Candy Boxes to Fashionable Santa Greetings (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These festive branding examples celebrate the spirit of Christmas and range from opulent nutcracker boxes to advent calendars that embody a minimalist design aesthetic. In an effort to stun and…
May
15
Futuristic Pilgrim Photoshoots – The Vogue Italia It's Green With Style Editorial is Retro and Mod (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Vogue Italia It’s Green With Style editorial delivers retro looks with modern twists. Stylist Elin Svahn assembled the outfits alongside models Alexandra Elizabeth Ljadov and Harleth…
May
15
Smartphone-Specific Devices – The Pauline Deltour Fine Collection Charges Digital Products (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Pauline Deltour Fine collection delivers a series of sleek digital devices. The small metallic items are highly functional as they charge smartphones, offer a rechargeable Bluetooth device and a…
May
15
20 Years of Celebrities Getty Images
Posted in: UncategorizedÀ l’occasion de son vingtième anniversaire, Getty images a sorti une campagne print retraçant en images l’évolution de quatre personnalités telles que le prince Harry ou Scarlett Johansson pendant 20 ans. Ces quatre affiches ont été réalisées par l’agence AlmapBBDO et sont une belle manière de célébrer la banque d’images.
May
15
Playful Finnish Photoshoots – The Finland Gia Coppola Editorial Reveals Exuberant Scenes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Finland Spring/Summer 2015 editorial produced by photographer Gia Coppola offers a markedly playful look at model Lindsey Wixson. In the selection of images, Wixson came across as natural and…
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