Hasta La Creative!

In New Zealand, domestic violence is a generational problem. Almost 85% of all abusers, have at some point been a victim themselves. Shine, NZs largest domestic abuse charity, needed to bring this to the public’s attention and ask for their help.

Advertising Agency: FCB, Auckland, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Directors: Tony Clewett, Regan Grafton
Creatives: Matt Williams, Freddie Coltart
Head of Craft: Nick Smith
Designer: Mike Braid
Account Director: Jane Wardlaw
Planner: David Thomason
Media Planner / Buyer: Duncan Timlin

In New Zealand, domestic violence is a generational problem. Almost 85% of all abusers, have at some point been a victim themselves. Shine, NZs largest domestic abuse charity, needed to bring this to the public’s attention and ask for their help.

Advertising Agency: FCB, Auckland, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Directors: Tony Clewett, Regan Grafton
Creatives: Matt Williams, Freddie Coltart
Head of Craft: Nick Smith
Designer: Mike Braid
Account Director: Jane Wardlaw
Planner: David Thomason
Media Planner / Buyer: Duncan Timlin

Advertising Agency: LOLA Lowe & Partners, Spain
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis?
Creative Directors: Juan Sevilla, Tomas Ostiglia
Art Director: María García Campos
Copywriter: Isabel Martínez
Illustrators: Aida Pozuelo, Marta Llop
Head of Delivery: Asier García
Technical Lead: Israel Ortiz
Production Company: Deseif
Director: Carmelo Barberá
Producer: Federico Calderón

Advertising Agency: Havas Vale, México
Creative Directors: Álvaro Zunini, Daniel Castro, Juan Marindia, Gustavo Etchandy
Art Directors: Daniel Castro, Alberto Zárate, Luis Matias, Gustavo Etchandy
Copywriter: Juan Marindia
Photographer: Diego Arrigoni
Published: March 2015

Medibank, a health insurer, promotes better health through exercise. They needed to target young people with this message, so YouTube was the perfect environment – but 94% of people skip ads there. We saw a link between skipping, an exercise behaviour connected to Medibank’s philosophy of better health, and skipping ads, a behaviour popular on YouTube. And created the first pre-roll ad that actually played more, the more it was “skipped.”

Advertising Agency: WhybinTBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Directors: Scott Canning, Nicholas Sellers
Copywriter: Tim Woolford
Senior Account Director: Matt Chiodo
Account Manager: Courtney Bramwell
Head of Broadcast and Content Production: Margot Ger
TV Producer: Pip Heming
Head of Digital Production: Dave Keating
Digital Designer: Ben Hall
Director: Brian Patto
Edit House: Method
Editor: Elodie Fouqueau
Sound Studio: Big Studio
Sound Design: Leo Guardo
Published: May 2015

Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin
Creative Directors: Sam Shepherd, Frank Cartagena, Julia Neumann
Art Director: Brittany Rivera
Copywriter: Kevin Meagher
Photographer: Neil DaCosta
Design Director: Juan Carlos Pagan
Designer: Brian Gartside
Retoucher: James Cullinane
Director of Integrated Media: Karen Benson
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Asst. Digital Producer: Libby Carespodi
Print Producer: Donald Odell
Producer: Joe Pernice
Post Producer: Francess Tom-­-Sahr
Senior Editor: Eric Grush
Editor: Pete Slife, Marcus Land
Digital Designer: Alex Miller
Developer: Shane Akins

Female genital mutilation doesn’t only happen in far away places.

Advertising Agency: Ogilvy, UK

Female genital mutilation doesn’t only happen in far away places.

Advertising Agency: Ogilvy, UK

Female genital mutilation doesn’t only happen in far away places.

Advertising Agency: Ogilvy, UK