Hasta La Creative!

Visa is retooling its efforts to prepare for the second wave of its Visa Checkout push following the initiative’s early success. The online-payment system has carved out a niche for Visa in the crowded digital payments space, despite growing competition from companies like MasterCard, PayPal and Google.

“When we looked at the world we just felt like we weren’t in the mobile ecommerce space the way we wanted to be,” said Chris Curtin, chief brand and innovation officer at Visa. “Now, we are literally everywhere,” he said, referencing the brand’s tagline: “Everywhere you want to be.”

Visa Checkout, which is available in the U.S., Australia and China, stores credit card and shipping information so customers can checkout across more than 125,000 retailers with a few clicks. “We’re trying to replicate the same ease that you would associate with Visa in the physical world in the virtual world,” said Mr. Curtin.

Continue reading at AdAge.com

Piracy through the sale of counterfeit goods over the internet is rampant. While there is much controversy over the actual costs to brand owners whose goods are being counterfeited, there is no debate that marketers are inadvertently advertising on pirate sites and supporting counterfeiters.

The inadvertent advertising occurs largely as a result of the inability or failure of media buyers to police where their clients’ advertising appears. In addition, counterfeiters are intercepting traffic to legitimate sites, diverting it, and selling counterfeit goods.

The result is wasted dollars spent by marketers and lost sales in legitimate goods. In this case, those wasted dollars are going into the pockets of criminals.

Continue reading at AdAge.com

Social media keeps getting more visual, and for evidence of that, look no further than Clorox Co.’s Hidden Valley Ranch. One recent Twitter post of a photo that showed chicken wings and French Fries with Hidden Valley Ranch dressing generated 150 million retweets and an ultimate audience of nearly 44 million people, according to Brian Kim, director of product management for ad-tech startup GumGum.

The problem for brands is that much of such visual social-media activity is invisible to them.

“Nearly 60% of all digital impressions are now driven by images,” Mr. Kim said in a presentation last month at Innovation Xchange, a program by Cincinnati based Cintrifuse, a venture “fund of funds” that includes money and guidance from Procter & Gamble Co.. The event brought brand marketers and startups together for speed-dating sessions.

Continue reading at AdAge.com

The $56.7 billion offer is the latest in the sector as companies struggle to keep pace with the changing habits of how Americans watch and pay for television.

Dans cette nouvelle série de tableaux, on reconnaît typiquement le style graphique du talentueux Erik Jones. Des portraits de femmes sont ainsi cachés ou dévoilés derrière des effets de pliures de papier, ou de murs perforés. Parfois, le tableau interfère avec la réalité, créant des interactions tout autour.

La designer espagnole Carla Lopez signe cette collection de sacs à main au style audacieux. En fonction des couleurs et des tissus, chaque sac est orné d’un petit trophée de chasse doré. Cerf, girafe ou sanglier, la designer a décliné ses créations en plusieurs modèles et les présente sous forme de set design très singuliers réalisés par Jack Codling.

Food marketers are increasingly updating their ingredient lists to appeal to changing consumer sentiment, with companies from Kraft to McDonald’s eliminating ingredients perceived as questionable, and now Taco Bell is the latest company to update its menu to respond to consumer demand.

By the end of this year, the company will update its core menu to remove artificial colors and flavors, high fructose corn syrup, added trans fats and unsustainable palm oil, said Liz Matthews, Taco Bell’s chief innovation officer. The move will affect 95% of the chain’s menu, but will not impact beverages or co-branded items.

By the end of 2017, Taco Bell will work to remove additional artificial preservatives and additives “wherever possible,” according to a statement.

Continue reading at AdAge.com

Charter Communications’ $55 billion bid for Time Warner Cable is aimed at helping fulfill Charter’s long-held strategy to become a legitimate national player in the industry.

Time Upon A Once destaca a abordagem criativa da empresa

> LEIA MAIS: General Electric volta a colocar a imaginação para trabalhar

Post originalmente publicado no B9
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