Hasta La Creative!

Our idea was to show how much the LG 15KG washer can wash. So we filled it with 71 items of clothing and then washed the whole lot in one go. The clothes were then stitched together to make a 12.66m x 3.35m billboard that directed people to a landing page where they saw how it was made, learnt about the washer and found the nearest store to buy it. The billboard was placed in a high traffic location on Qantas Drive near Sydney airport for three weeks, capturing the attention of passing motorists.

Advertising Agency: GPY&R, Sydney, Australia
Chief Creative Officer: Ben Coulson
Executive Creative Directors: Bart Pawlak, David Joubert
Art Director: Brad Stapleton
Copywriter: David Barton
Head of Content: Elissa Maine
Editors: Wilbur French, Chris Myers
Creative Director: Tom Hoskins / IdeaWorks
Designer: Liam Seymour
Strategic Planner: Nicholas Jacobs
Director of Photography: Jason Williamson / Oi Productions
Senior Producer: Shanna Gericke / VML Sydney
Content Manger: Elizabeth Roubekas / VML Sydney
Creative Services: Laura Brealey / oOh! Media
Published: April 2015

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Director: Danny Robinson
Creative Directors: Matt Davis, Dave Gibson
Associate Creative Director / Technology: David Vogeleer
Group Account Director: Sydney Norton
Account Supervisor: Laurel Busony
Account Coordinator: Mackenzie Spicer
Managing Director: Steve Humble
Agency Executive Broadcast Producer: Christina Cairo
Senior Producer: Adrienne Daniel
Digital Executive Producer: Kim Zaninovich
Integrated Producer: Dwight Loew
Technology Director: Jeremy Misavage
Quality Assurance Manager: Andy Bupp
Senior Project Manager: Rianna Bocchino
Group Project Management Supervisor: Karen Baber
Business Affairs Manager: Elizabeth Moore
Group Talent Manager: Juanita McInteer
Senior Strategic Planner: Dalynn Kincannon
Strategic Planner: Taylor Wiegert
Production Company: Hornet
Director: Peter Sluszka
Executive Producer: Jan Stebins
Producer: Cathy Kwan
Producer: Joel Kretschman
Lead Compositor: John Harrison
Production Coordinator: Erika Bettencourt
Digital Company: BOSSA
Creative Director: Andrezza Valentin 
Art Director: Evan Mathews
Designer: Jared Langel
UX: Cid Andrews
Creative Technologist: Jeramy Morrill
Developers: Danielle Rivers, Ray Dolber
Executive Producer: Hans Weiss
Producer: Nic Santana
Promotion Administrator and Developer: Don Jagoda Associates, Inc.
Vice President: Kimberly Thaw
Account Supervisor: Elizabeth Haban
Account Executive: Erin Schwarz
Assistant Account Executive: Danielle Laimo
Technical Project Lead: Brian Robbins
Software Engineer: Sathya Govindarajan
Music Company: TINYLION Music + Sound
Executive Producer: Jonathan Fuller
Audio Post Company: Rainmaker
Executive Producer: Kristin O’Connor
Engineer/Mixer: Mike O’Connor
General Manager: Clinton Spell, II