La photographe américaine basée en Indiana, Jennifer Van Elk est une admiratrice des films de Wes Anderson. Elle a imaginé une séance de photo de mariage inspirée par ses films. L’univers des clichés est donc très coloré avec des touches enfantines, caractéristiques des longs métrages du réalisateur.
Film
Zumosol
The campaign is composed of three short animations depicting a weird encounter between Newton and an apple that is not what it seems at all.
Advertising Agency:Pingüino Torreblanca & Singular One
Creative Team:Jose Luis Moro, Pablo Torreblanca, Pablo Diez, Javier Rueda, Nacho Montoya
Director:David Pocull
Production Company:Blackbox
Producer:Michel Parra
Animation:Aleksander Saharovsky
Sound Design:Nil Ciuró, Isolé Sonoro
English Voiceover:Edd Bretten
Media, PR, Print
5 días
On may 3th is commemorated the World Press Freedom Day, so we wanted to remind people that this is a very important day, not only for the press and media, it is also for society.
Advertising Agency:Ayo Agencia de Autor, Asunción, Paraguay
Creative Director:Leo Gavilán, Manuel Rolón
Art Director:Manuel Rolón
Copywriter:Manuel Rolón
Additional Credits:Luis Duarte, Gabriela Romero, Alfredo Alcaraz, Juan Ramirez
Media
Gollo
PROBLEM:
Costa Rica has been far from being a protagonist in soccer World Cups, and in Brazil 2014 it was about to play 3 world champions, starting against Uruguay, the team that got us out of the last World Cup. Nobody believed in the Costa Rican team, not even the Costa Ricans. The Uruguayans stared to underestimate the Costa Rican team, calling it Poor Coast (Costa Rica means Rich Coast). And while the brands, the media and the people were pending on this great event, there was a general feeling of anger and frustration. Gollo sponsored the team, as well as many other brands, so it needed a breakthrough idea to really shine over these buzz and these brands and really steal the show.
STRATEGY:
Gollo capitalized these social feeling and converted it in its strategy: motivate and give hope to all Costa Ricans through a promotion targeted to the Uruguayans.
On the morning of the same day of the game, every Costa Rican received a regular newspaper retail page with an acid headline: “Today Uruguayans will pay a high price”, referring to a feeling of revenge. And each product of that retail page included two prices, the Uruguayan’s price (600% more expensive than the normal price) and the Costa Rican’s price (20% lower than the normal price). Besides selling, Gollo had a second goal: to organize a big celebration if Costa Rica defeated Uruguay in the most symbolic place of Costa Rica’s soccer celebrations. That day Costa Rica won against Uruguay 3-1, and Gollo became a protagonist of an unprecedented euphoria covered by local media and millions of people.
As a result, Gollo sold more that day than the entire previous month; all the TV sets and laptops were sold in 8 hours; the retailer´s share of market grew by 4%, the brand increase its top of mind leadership by 10% and its share of mind grew from 85% to 90%.
Advertising Agency:McCann, San José, Costa Rica
Ceo:Gustav Vallespí
General Creative Director:Brian Maynard
General Design Director:Juan Jose Ulate
Creative Director:Leo Cháves
Art Director:Edgar Mora
In House Chief Producer:Lucía Salas
Account Director:Karla De La Garza
Account Executive:Natalyn Calderón
House Production:In House
Edition:Omar Moreno
Post Production:Omar Moreno
Responsible For The Client:Eduardo Córdoba, Shirley Núñez
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