Choose your moment.
Advertising Agency: ONTWICE, Madrid, Spain
Executive Creative Director: Adolfo Gonzalez
Creative Director: José María Díaz
Art Directors: Miguel Ángel Molina, Raúl Pérez
Copywriter: Javier de la Vara
Photographer: Eduardo Díaz Bourgeot
Published: May 2015
Category: Beyond Madison Avenue
Summary: As a young marketing professional with an interest in marketing strategy and research, we didn’t find ourselves with the “in” crowd in the agency life. Though we were used often and called upon for very high-level stuff as an assistant manager, we weren’t with the creative folks.
Google today released a disturbing report detailing the vast reach of software programs that insert unwanted ads into internet users’ browsing experiences. Unlike most reports about this subject matter, Google named names.
The practice, called ad injection, is often carried out by malicious browser extensions or misleading software download packages. The software places ads into websites across the web without permission, and its operators sell those ads for a profit, sometimes to leading brands.
“Deceptive ad injection is a significant problem on the web today,” Google noted in a blog post. “We found 5.5% of unique IPs — millions of users — accessing Google sites that included some form of injected ads.”
The debate over a literary honor for Charlie Hebdo may take on greater urgency after the shootings outside a Texas conference.
Avec une grande maîtrise de différents logiciels de rendus 3D, l’artiste italien Michele Durazzi crée des mondes à la fois minimalistes et surréalistes d’une intense beauté. Il compose des paysages où de grands édifices futuristes surplombent des étendues d’eau aux reflets gris-bleu et de grands espaces bétonnés.
The Flyte est un un projet de lampe en lévitation lancé par le designer suédois Simon Morris. Avec une ampoule LED et une base électromagnétique, cette lampe boisée flotte au-dessus de sa plateforme qui le place automatiquement au centre. Sa batterie peut être utilisée 50 000 heures d’affilée avant d’être à plat. Un beau clin d’oeil à la hover board de Marty McFly.
(TrendHunter.com) Modellink face Alexander stars in ‘Youth Anarchy Rules,’ an editorial that highlights the latest Topman fashion range along with other designer staples that embody an alternative…
Outdoor, Print
Alcoholic Anonymous
We won’t help you. We will help each other.
Advertising Agency:JWT, Sao Paulo, Brazil
Chief Creative Officer:Ricardo John
Head Of Art:Fabio Simoes
Creative Director:Mariana Borga
Copywriter:Rodrigo de Castro
Art Director:Diego Limberti
Designer:Diego Limberti
Illustrator:Andrés Sandoval
Planning Team:Fernand Alphen, Isabella Mulholland, Stella Pirani
Account team:Thiago Galdi, Priscila Freitas, Fábio Bastouly
Project Manager:Talita Chachamovitz
Media:Marcello Binda, Janaina Soares, Gabriela Ribeiro
Director Of Production:Márcia Lacaze
Art Buyer:Ana Mello
Animation:Marco Loschiavo
Editing:Marco Loschiavo
Graphic Producers:João Ricardo, Flavio Colella
Final Art:Fernanda Fiore
Photographer:Regis Fernandez
Outdoor
Dulces Anáhuac
Danger is coming. Sweet candy and chewing gum now with a spicy cover.
Advertising Agency:Anonimo, Mexico City, Mexico
Chief Creative Officer:Rafael Martinez
Head Of Art:Jorge Méndez
Creative Director:Carlos Allec, Aldo Chavez
Art Director:Gerón Ordóñez, Jorge Méndez
Copywriter:Alejandro Ortíz Izquierdo, Benjamin Pedrero
Other Credits:Ricardo Menendez
Illustrator:La mano
Design
Coca-Cola
Advertising Agency:Anonimo, Mexico City, Mexico
Chief Creative Officer:Rafael Martinez
Head Of Art:Jorge Méndez
Creative Group Head:Benjamin Pedrero
Art Director:Maricarmen Rubí, Jorge Méndez
Other Credits:Diego Bracamontes
“The best lines come out of real life. You catch one, you shine a light on it and you put it in the right situation.”
That encapsulates how Howie Cohen, now an exec at the Phelps agency in Los Angeles, came up with some winning campaigns during the 1960s for Wells Rich Greene while working on the Miles Laboratories account. There, his original designation as “backup to the backup” creative on the Alka-Seltzer business led to the side-splitting but relatable “Try it, you’ll like it” and “I can’t believe I ate the whole thing.”
Mr. Cohen says the first line came from his childhood exhortations. The second came as a result of an Italian restaurant meal with Milos Forman. We’ll let Mr. Cohen tell the story, but first, make sure to finish your dinner.
Design, Print
Coca-Cola
Advertising Agency:Anonimo, Mexico City, Mexico
Chief Creative Officer:Rafael Martinez
Head Of Art:Jorge Méndez
Group Creative Director:Benjamin Pedrero
Art Director:Jorge Méndez
Illustrator:Jorge Méndez
Other Credits:Diego Bracamontes
Promo, Design, Integrated
Always
Our specific objective was to empower indigineous women in Mexico by finding a way to take on the leading cause of death in indigineous comunitties which is cervical cancer. The execution went out as planned and now these women that used to have no words to name their feminine reproductive system have a book filled with words so they can know their body and be able to communicate effectiveley with doctors to diagnose and treat this serious illness, therefore, empower their lives.
Advertising Agency:Leo Burnett, Mexico City, Mexico
Creative Director:Fernando Bellotti, Sebastian Garin, Emilio Solís, Hugo Muñoz
Art Director:Hugo Muñoz
Copywriter:Ana Luna, Beatriz Valencia
Each is based on a familiar stepping stone of early childhood. The spoon feeder, for example, can go to a “mealtime aviation expert” who discovered “baby food tastes better when it lands by plane,” while the potty award can go to moms who “fought hard” for a “diaper-free lifestyle.” Users bestow an award on friends by sharing it on Facebook with the hashtag #TheMommys.
According to Fisher-Price Digital Director of Global Brand Marketing Michele Zimmer, “The Mommys” are part of the brand’s “Best Possible Start” platform centered around early childhood and the idea that kids’ best starts begin with Mom and Dad. “We challenged 360i to come up with a way to celebrate moms, but also make sure we’re celebrating the milestones that children go through in a positive way.”
Outdoor, Print
HIV Council Finland
HIV Council Finland’s and Kilroy Travel Finland’s safe-sex reminder for the careless globetrotting type.
Advertising Agency:Mccann, Helsinki, Finland
Creative Director:Jyrki Poutanen
Art Director:Jutta Sutinen
Copywriter:Jyrki Poutanen, Timo Silvennoinen
Illustrator:Antero Nuutinen
Graphic Designer:Matti Virtanen
Typographer:Janne Uotila
“Our experience is that making it easier for mothers to transition back into full-time work allows more women to continue their careers at Huge rather than put their professional development on hold,” Ms. Au said. “I also want people to feel like when they’re pregnant, it’s great news, not news that you’d want to hide.”
For Huge, in particular, that thinking is key to retaining the shop’s top talent, many of whom are new moms. Ms. Au herself has a three-year-old son and a four-month-old daughter. Other female leaders with young children include VP-Technology Gela Fridman, VP-User Experience Emily Wengert, and Creative Directors Megan Man and Jessica Bauer-Greene.
The agency already had a generous parental leave program in place. It includes twelve fully-paid weeks for mothers or main caretakers, plus six fully-paid weeks for fathers or secondary caretakers.
Design, PR
Hansaplast
Our feet finally have the place they deserve ! To create an event around its new range of footcare products, Hansaplast created a revolutionary magazine with the help of BEING France : Feet Mag. No more boring brochures with product features, Feet Mag is a luxury magazine for women and their feet. Each product description is carefully integrated in the heart of the sections of the 80 page long magazine written especially for the occasion. But to top it all off, it also has a special feature that makes it unique. Feet Mag was designed to be read by turning the pages with your feet ! In fact, Feet Mag uses a bigger type to allow you to read from further away, and the weight and texture of the paper were selected for easy page-turning by foot.
Advertising Agency:Being, Paris, France
Creative Directors:Thierry Buriez, Elzear De Trentinian
Art Director:Agathe Lunel
Copywriter:Arnaud Lecarpentier
La graphiste autrichienne Lisa Neureiter a conçu un portfolio sous la forme d’un petit livre avec une couverture en bois et une reliure faite-main. Elle y a incorporé des cartes postales comprenant des messages écrits à la main et des pages transparentes. Un superbe personal branding à découvrir en images.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
