Hasta La Creative!

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Category: Beyond Madison Avenue
Summary: When forming advertising strategy, regardless of the good, service, or idea, the center subject of the campaign must be the consumer. If we do not take into account their wants and needs, then the ad is bound to fail.

That much is clear.

In what way should the consumer take center stage? In several circles — including ours, to a point — the WIIFM (What’s in it for me?) reigns top of mind. It is true; consumers are a selfish bunch and will only approach a brand if there is something that benefits them.

But there’s more to that.

En mixant dessins anatomiques, formes géométriques et jeux de transparences, l’artiste italien Vesod constitue d’incroyables peintures à l’huile donnant l’illusion d’être en trois dimensions. Comme des cristaux géants qui renfermeraient des personnes humaines, ces oeuvres possèdent un côté mystique, faisant référence à des chefs-d’oeuvres de la renaissance italienne tels que la création d’Adam de Michel-Ange.

Découvrez ici la nouvelle campagne vidéo « Création Pure » d’Absolut Vodka. Ce film se concentre sur l’art de la conception en mettant en scène un atelier où illustrateurs et designers usent de leur savoir-faire pour donner vie à cette célèbre bouteille : dessiner sa silhouette, esquisser le portrait de Lars Olsson Smith et penser à la typographie de son logo pour en arriver au produit final. Un très beau spot à découvrir dans l’article.

Adult incontinence and denture products long have had a stigma, but a new wave of ads for such products aims to overcome that by portraying users as younger, vibrant, and anything but debilitated.

While it may be a stretch to ever see these categories as sexy, an aging population has made them strong single- and even double-digit growers in packaged-goods and consumer-products industries starving for growth. So brands and products that once induced dread among consumers, marketers and agency creatives alike are getting new attention and creative approaches.

Just a year ago, ads for Poligrip and Polident denture adhesives and cleaners from GSK Consumer Health featured solemn testimonials from people concerned about getting kiwi seeds stuck under their gums or showed people with partial dentures losing their cellphones and keys but hoping not to lose any more teeth.

Continue reading at AdAge.com

Film
Monster

Finding a job is the most expressed wish of ever. But unfortunately, it also seems to be the most unfulfilled.

Advertising Agency:Armando Testa, Milan, Italy
Creative Directors:Dario Anania, Vincenzo Celli
Art Director:Matteo Pozzi
Copywriter:Samantha Scaloni
Clients Service Director:Tiziana Perotti
Advisor Responsible for Innovation:Nicola Belli
Production:The Family
Executive Producer:Stefano Quaglia
Producer:Tommaso Haimann
Director:Igor Borghi
Director Of Photography:Alessandro Bolzoni
Editing:Nicola Mucelli
Color Correction:Band, Bloompix
Postproduction:Band, Bloompix
Music:Enzo Casucci