For the dreamers of sneaker dreams.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Director / Head of Art & Design / Art Director: Danilo Boer
Senior Creative Director / Copywriter: Grant Smith
Illustrators: Richard Helo, Jordan Bruner, Alex Trochut, Barry Bruner, Kelsey Dake
For the dreamers of sneaker dreams.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Director / Head of Art & Design / Art Director: Danilo Boer
Senior Creative Director / Copywriter: Grant Smith
Illustrators: Richard Helo, Jordan Bruner, Alex Trochut, Barry Bruner, Kelsey Dake
For the dreamers of sneaker dreams.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Director / Head of Art & Design / Art Director: Danilo Boer
Senior Creative Director / Copywriter: Grant Smith
Illustrators: Richard Helo, Jordan Bruner, Alex Trochut, Barry Bruner, Kelsey Dake
For the dreamers of sneaker dreams.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Director / Head of Art & Design / Art Director: Danilo Boer
Senior Creative Director / Copywriter: Grant Smith
Illustrators: Richard Helo, Jordan Bruner, Alex Trochut, Barry Bruner, Kelsey Dake
Data-driven marketing has come to the forefront for companies that want to better engage their customers and prospects. With data-driven marketing, firms are able to gather, integrate, and assess data from a variety of internal and external sources to help enhance value.
In “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” the Direct Marketing Association’s Data-Driven Marketing Institute points out that the flow of data throughout the data-driven marketing economy is forcing traditional producer-centric firms to become increasingly customer-centric. In the old days, in the words of Henry Ford, “Customers could have any color car they wanted, so long as it was black.”
Here are five ways companies are using data-driven marketing to enhance customer value and gain better positioning within their respective industries:
Aniko Kolesnikova, connue sous le nom de Mandarin Duck, est une créatrice de bijoux aux influences fantastiques qui, en parallèle, sculpte et orne des couvertures de livres avec de l’argile polymère. Elle illustre ainsi les contes de fées en matérialisant des créatures comme des dragons avec un grand sens de l’esthétisme.
(TrendHunter.com) The terms ‘pixels’ and ‘glitches’ are exactly how Moscow-based artist Lesha Lauz’s describes his tattoo style. This artist known as Alexey is embracing the…
Le street-artiste, Bordallo II, basé à Lisbonne au Portugal, a réalisé une nouvelle création baptisée « Big Raccoon ». Cette dernière est créée à partir de déchets et d’autres objets trouvés, peints et fixés sur le mur. Le rendu donne une surprenante oeuvre en trois dimensions, jouant sur le relief du mur où elle est apposée.
Digital was supposed to fix that old adage about an advertiser knowing that half of its ads are working but being unsure about which half. Instead advertisers are scratching their heads over whether half of their ads are even seen.
Typically the industry’s viewability discussion focuses on display ads. Static banners can be appended seemingly anywhere on a site, including tucked out of view in order to juice the number of ads on a page (and the money a publisher can make per pageview) without making the part of the page most visitors see look like Times Square. That practice is so pervasive that Google said last year that 56% of the display ads it served on its own and others’ sites never appeared in view on someone’s screen.
But it’s not only display ads. Video ads are often put on the viewability backburner because most video ads are thought to run inside a video player, usually before or during the video someone has chosen to watch.
Le site IllusionScene360 a recensé une liste de films dont l’esthétique et la photographie se concentrent sur l’éclairage des néons : de Skyfall à Tron : Legacy, en passant par « Only God Forgives », « 2046 », « Blade Runner » et bien sur « Enter The Void », pour les scènes de violence, pour des scènes un peu plus douces ou pour donner des couleurs à un visage ou à la nuit.
Byzantium.
Only God Forgives.
Skyfall.
2046.
Blade Runner.
Enter The Void.
Lost River.
Tron : Legacy.
Tulpa.
Beyond The Black Rainbow.
Le photographe norvégien Lars Anderson a photographié pendant dix ans une seule et même ruelle de la ville de Tromsø au Nord de la Norvège. Des posters d’évènements culturels et des graffitis jonchent les murs. Les clichés en noir et blanc nous montrent à merveille les différents types d’individus traversant cette courte allée reliant deux rues de la ville.
(TrendHunter.com) While many people don’t need a particular reason to grab a pint after work, there are plenty of experiential bars that fuse an activity with casual libations. Whether you are looking to work…
Whether they’re agencies or the clients that they serve, nearly all businesses start small. Some remain comfortably so, while others set aggressive growth targets and seek to grow in synch with demand. Five employees become 50, then 500 if everything fits together and falls into place. A recognized brand is built. A vibe and culture is established. Momentum builds. There’s something special that happens when small businesses of all sorts launch, survive and begin to thrive. These early days are more defining than any other time in a business’s growth.
These are the days when energies find focus. When innovation and creativity are the end- or by-product of talent, resourcefulness and hard work. Days when teamwork and collaboration are not merely concepts, but readily seen on the faces of coworkers.
These are defining days when the “small” in small business implies the advantages of true personal service, customization, flexibility, commitment and trust. The days when everything is “live” and it either works or it doesn’t. You have to experience it to know how it feels. The good and the bad. The excitement and exhilaration that comes with a win. The agony that accompanies a loss. It’s business life on the edge, and every day is a challenge.
Beep beepbeep
That’s the sound of the U-Haul backing up in my driveway with my Mother of the Year award. A running joke between my older sister and me when one of us has had a particularly bad mothering moment. All it takes is those three beeps to bring us comic relief and levity to the challenges, frustrations and guilt of being a working mom.
Advertising Women of New York (AWNY) and Working Mother Magazine (WMM) select 20 women/mothers working in advertising to honor every year. I was honored to be chosen along with 19 other kickass, hardworking women in advertising this year. Just the fact that I was nominated means my agency, DDB, believes in me and respects what it takes to be a mom in a creative leadership role. Long hours, weekends, extensive travel — and the fact that only 11% of creative directors are women. I was flattered and touched by the outpouring of congratulations, love and respect from colleagues past and present.
The mother, and manager, of reality TV’s most famous clan has created a strange new form of family business — and changed the nature of celebrity.
L’artiste Alex Brewer, connu sous le nom de HENSE, a conçu une énorme fresque colorée sur des silos à grains dans l’ouest de l’Australie. Le projet a été organisé et fondé par FORM for PUBLIC 2015. Cette création permet d’offrir un profil plus attrayant à ces constructions souvent austères.
by
From Adbusters #119: Manifesto For World Revolution Part 2
I was running this morning, a long run, a long time for thoughts to wander and stimulus to seep in. By a leafy path and a twisting stream, there was a kid, no more than 12 months old, in a pram, watching ducks, pointing, shrieking, excited, thrilled. A duck disappeared below the waterline and the kid screamed and cried.
I thought to myself as I ran further: I wonder if that kid even knew it was a duck? To him, what is a duck? It could be anything, a bounding dog scaring a child, exciting them to pant-wetting thrills. A koala sleeping, as innocuous as anything, curiously cuddly. A fish, under the water or on a pristine beach, perplexingly beautiful, colorful, enthralling.
All these things have the power to enthral or upset children, to fascinate deeply. But their wonder and power, their simplicity is lost on us adults — why?
We obsess over things to make us feel. We search constantly for “meaning,” something “real,” some inspiration. We trawl websites, magazines, “newsfeeds,” blogs and TV shows. We look to our peers, to “friends” online, to those we believe are “successful” or “high achievers.” Clicking, swiping, tapping, uploading, downloading, sharing, liking — it’s all 2D, synthetic, diluted, controlled, agenda-laden, artificial, synthetic , and it doesn’t seem to be working.
Why did we forget? How did we forget? The things that once made us feel the most, think the most, be the most — the things that filled us with the most wonder and awe and excitement and new emotion, unfelt and wild, were once those ducks on the stream?
L’artiste Alex Garant a récemment signé toute une série de peintures déroutantes. On ne sait pas si les femmes qu’il représente par ces portraits sont des mutantes aux yeux décuplés et au visage distordu, ou si c’est notre propre vision qui est déformée. Une sélection de ces toiles hypnotiques est à découvrir en images.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
