Apr
15
Apr
15
BuzzFeed provoca discussão sobre diferença de salário entre homens e mulheres com vídeo cômico
Posted in: Uncategorized
Apr
15
Visa Marketing Chief Antonio Lucio Departs for Hewlett-Packard
Posted in: UncategorizedVisa Inc.’s Antonio Lucio, who oversees marketing, advertising and communications as chief brand officer, is leaving the company to join Hewlett-Packard Co.’s printer business.
Mr. Lucio, 55, has been with Visa since 2007, the Foster City, Calif.-based payments network said Tuesday in a filing. He notified the firm he would be leaving earlier this month and his resignation is effective April 24.
His departure follows soon after the exit of Visa’s CMO of core products, Kevin Burke, who was hired by rising payments system Square in December.
Apr
15
Wiz Khalifa ft Charlie Puth "See you again" (2015) 3:57 (USA)
Posted in: UncategorizedVideo for Furious 7 featuring a movie montage as well as health felt rhyme spitting from Wiz Khalifa and America’s answer to Sam Smith, someone named Charlie Puth.
Apr
15
Politico to Expand Coverage of States, Starting With New Jersey
Posted in: UncategorizedThe expansion will then go to Florida in an effort to strengthen coverage of state government, and the site also announced hires for its Europe unit.
Apr
15
Ikea Brightens Up Little Corners of the World in These Fun Print Ads
Posted in: Uncategorized
Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get a balcony in buildings that otherwise don’t have any.
The approach recalls Jung von Matt/Elbe’s outdoor ads for home-improvement chain OBI. A splash of color in a gray landscape is so good at communicating a freshness of vision.
Full ads below. Via Ads of the World.
Click the images to enlarge.
CREDITS
Client: Ikea
Agency: TBWA, Lisbon
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Yves Callewaert
Retouch: Whitelab
Apr
15
Pentagram Designs Climate Change Posters Made Completely Out of Emojis
Posted in: Uncategorized
Emojis are everywhere these days—even printed on posters at an environmental rally.
The popular social-media symbols found their way onto protest signs (made of what isn’t clear) at the recent People’s Climate March in London, thanks to design firm Pentagram, which created and handed out the placards.
Each featured mini emoji poems like “[Panda Bear] … [Hour Glass] … [Skull]” because, you know, pandas are endangered. Another triad: “[Tractor] … [Tree] … [Horrified Face]” (with the tree tipped to its side), translating roughly to “deforestation is bad.” It wasn’t all fire and brimstone, with sunnier odes to bicycling and recycling.
They look great—clear and clever, if perhaps a touch glib given the subject matter. But as Pentagram suggests on its blog, they’re certainly an effective antidote to “scrawled angst.” Nobody needs another badly handwritten rant.
It’s particularly nice that, unlike the proprietary emoticons (or even more complex visual systems) that brands have been conjuring of late, these are essentially all the standard emojis you might find on your iPhone (There are some minor modifications—like a red X through a blue car, and the fact that the aforementioned tree alteration). That means they’re more recognizable, and at least theoretically, more tapped into the zeitgeist.
On the other hand, out of context, they might tell a different story. Text your friend a panda turning into the grim reaper out of the blue, and he or she may think you’re in serious need of a hug.
Apr
15
Autumn In The Netherlands Photograhy
Posted in: UncategorizedBas Meelker est un photographe néerlandais spécialisé dans la photo de paysage et d’architecture. Dans sa dernière série intitulée « Autumn in The Netherlands » et comme son nom l’indique, l’artiste y a compilé des superbes clichés de cette saison. Plus de détails dans la suite.
Apr
15
Upfront: ABC Family Is All Growsed Up
Posted in: Uncategorized
ABC Family is staying out past its curfew, prepping a slate of decidedly adult fare in a bid to cause a stir with a cohort of young women it characterizes as “Becomers.”
As part of its Tuesday evening upfront presentation in New York, the network that brought you “Pretty Little Liars” and “The Fosters” told media buyers that rather than target a standard demo, it would focus on “Becomers,” a catchall for women in the many transitional states that mark the passage from adolescence to adulthood.
“‘Becomers’ are exploring and establishing who they are becoming — personally, professionally and romantically — they live in that magical and messy place between their first kiss and their first kid,” said ABC Family President Tom Ascheim, by way of introducing the new construct.
Apr
15
As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply
Posted in: Uncategorized
Why do so many outside of the tech and media space see programmatic buying as something to fear?
Programmatic technology allows for enhanced efficiency in media buying through automated ad exchanges that instantly serve hyper-targeted ads. While traditional behavioral advertising uses some of the same principles, programmatic buying is more sophisticated and operates on a real-time basis rather than just historical behavior. Drawing on vast amounts of data and analytics — aka “big data” — it relies on cookies and other tracking technologies to create profiles based on technical, network and behavioral data. Interestingly, programmatic buying does not generally use personal information but relies on sophisticated algorithms to target consumers more efficiently than the use of personal information.
With the incredible speed and real-time application, it is more efficient and in a broader sense an approach that provides better targeting.
Apr
15
Are Silent Movies the Future of Advertising?
Posted in: Uncategorized
Charlie Chaplin may be the future of advertising, at least as Chris Pape sees it.
As exec creative director at the Interpublic agency Genuine Interactive, Mr. Pape is creating a growing number of Facebook videos for brands such as Lysol, K-Y, Airborne, Amop footcare and Wellness pet food. And it’s become clear that he has three seconds at most to grab the attention of users restlessly scrolling through their news feeds … without sound.
Facebook’s default video setting is autoplay, but muted. And 65% of its video views are on mobile devices, where users impatiently thumb their way down the small screen, stopping for more than a moment only when they encounter something they like. That means marketers’ clips have to be able to catch consumers’ attention both quickly and silently.
Apr
15
Jason Rezaian, Washington Post Reporter Imprisoned in Tehran, Is Subjected to ‘Kafkaesque Restrictions,’ Editor Says
Posted in: UncategorizedThe newspaper’s executive editor said the restrictions include only one hour of pretrial time with a defense lawyer for the reporter, Jason Rezaian, imprisoned for nearly nine months.
Apr
15
Signs of Turmoil Seen for Voice of America
Posted in: UncategorizedLawmakers and others say the government news agency is floundering at the very moment when America needs to counter sophisticated propaganda machines.
Apr
15
Interactive Canvases On A White Wall
Posted in: UncategorizedAakash Nihalani est un artiste américain spécialisé dans les installations interactives. Son travail permet au public d’interagir avec elles en le laissant vivre sa propre expérience de l’art. Voici une collection de formes géométriques, appelée «Projections». Elle se compose de tableaux interactifs sur un mur blanc qui utilisent un logiciel de mouvement pour permettre au visiteur de déplacer l’art à sa manière.
Apr
15
Animal Photography by Rick Dobson
Posted in: UncategorizedRick Dobson est un photographe canadien autodidacte talentueux basé à Ottawa, qui a commencé la photographie en 2007. Rick puise beaucoup son inspiration dans la nature, la faune et particulièrement les oiseaux dont il tire des portraits absolument somptueux. Plus de détails dans la suite.
Apr
15
People on the Move: Wunderman Taps Yannis Kotziagkiaouridis as Global Chief Analytics Officer
Posted in: UncategorizedWunderman has tapped Yannis Kotziagkiaouridis as global chief analytics officer. In his role, Mr. Kotziagkiaouridis ensures that Wunderman can create relevant and resonant communications aimed at individual preferences anywhere in the world. He came from Merkle, where he was VP-CRM analytics and strategy, and a member of its analytics executive team and operating committee. His vertical-industry experience includes high technology, insurance, financial management and B2B. Prior to that, he was VP-analytics strategy at TPG Direct.
Michelle Farabaugh has joined BevMo! as chief marketing officer. Ms. Farabaugh will helm all of BevMo!’s marketing, promotions, advertising and public relations. Ms. Farabaugh brings to the table more than 20 years of marketing experience, most of which deals directly with strengthening successful consumer and business-to-business brands. Her acumen spans companies such as Galls, West Marine, Smith & Hawken, PetSmart Direct and Lenser/Merkle, an omnichannel direct marketing firm.
Anette Lillegard has joined Fallon as its new chief strategy officer. Ms. Lillegard will lead all aspects of strategy within the organization, including oversight of account planning, connection planning, research, analytics and consulting. Prior to joining Fallon, she served as director of marketing with IMS Health, leading the global repositioning of the organization as a service and technology provider. Lillegard’s previous roles include director of marketing at Mayo Clinic, brand manager at Timex, and head of product development and design at Skagen Designs.
Apr
15
Audiovisual Installation by Joanie Lemercier
Posted in: UncategorizedVoici une installation audiovisuelle réalisée par l’artiste Joanie Lemercier. Baptisée « Blueprint », l’oeuvre est est constituée d’une tour centrale monolithique flanquée de deux grands écrans et activée par une projection lumineuse & sonore. Cet ensemble ainsi formé raconte l’histoire du cosmos et de l’architecture, culminant dans une anamorphose. A découvrir en vidéo dans la suite de l’article.
Apr
15
Have Girl-Powered Ads Empowered Female Directors?
Posted in: Uncategorized
“This Girl Can,” an ad from Sport England, attempts to encourage women to get fit by depicting them exercising in a totally honest way. Far removed from the glossy spots of Nike or Under Armour, it opens with a close-up of a swimmer’s jiggling backside and goes on to feature other “real” females — red-faced and sweaty, cellulite and body fat wobbling proudly. The ad has earned more than 7 million views on YouTube since launching in January and generated massive creative buzz.
But its director, Kim Gehrig, has an admission to make: “This project was the first time in which I actually admitted to being a female director.”
Australian-born Ms. Gehrig, a former creative at Mother who is signed to U.K. production company Somesuch, believes that her unisex first name has helped her get a foot in the door with agencies who assumed she was a man. She’s not alone; another female director named Kim, Backyard’s Kim Nguyen, says this has been suggested to her, too.
Apr
15
My Mom Was a Mad Man: How Carol Muehl Left a Legacy for Female Copywriters
Posted in: Uncategorized
In 1960, a Detroit kid named Carol Calloway graduated from the University of Michigan with an English major, a dance minor and a powerful desire to make money. After putting herself through college with no financial help from her impoverished parents, the aspiring writer realized, as she later told a colleague, “I couldn’t make a living writing Chaucer papers.”
So she applied to work at Campbell-Ewald, then thought of as General Motors’ stodgy house agency. The idea of a woman copywriter wasnovel to say the least. (One woman who applied was turned down, because, she was told, “We already have a girl.”)
And being a woman wasn’t the only thing that separated her from the conventional car guys at Campbell-Ewald.
Apr
15
Programmatic Goes Beyond Display Ads, Opening Up New Creative Possibilities
Posted in: Uncategorized
Programmatic isn’t just for banner ads anymore– soon some of the most prominent sites on the internet will be employing automated buying for homepage takeovers and pushdowns.
These splashier ad units are being made available by ad network Undertone which sells space on sites owned by Gannett, American Media, USAToday Sports, Accuweather, Bonnier Corp. and more.
“We anticipate this being able to unlock a lot of programmatic budgets for brands,” said Undertone Co-Founder Eric Franchi in an interview.
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