Hasta La Creative!

Outdoor, Print
BMW

Advertising Agency:Publicis, Mexico City, Mexico
Global Creative Director:Erik Vervroegen
Regional Creative Director:Hector Fernandez
Creative Director:Jessica Apellaniz, Luís “madruga” Enríquez
Head Of Art:Luís “madruga” Enríquez
Art Director:Arturo Vargas
Copywriter:Jessica Apellaniz, Hector Fernandez
CEO Account Services Director:Juan Carlos Tapia
Account Director:Carolina Caudillo

Print
Mederi

Advertising Agency:Mandacaru Comunicação, Feira de Santana, Brazil
Creative Director:Pedro Carvalho
Art Director:Don Guto
Copywriter:Pedro Carvalho
Illustrator:Jerffeson Feitosa
Photographer:Diogo Brasileiro

Shares of Time Warner climbed 2 percent after the media and entertainment company reported a rise in quarterly revenue.

While early discussions in and around the pre-upfront silly season have been dominated by breathless encomiums to data and all its multivalent wonders, very few networks are prepared to start trading against their advanced metrics. The Viacom Media Networks group looks like one notable exception.

According to media buyers who have kicked the tires on Viacom’s suite of data-fueled advertising products, the MTV Networks brands were already among the most proactive in the TV space. They are now introducing Viacom Vantage, offering clients new levels of targeting and optimization.

Essentially, Vantage allows Viacom to identify the programming assets that are the most effective environments in which to reach a client’s self-defined consumer target. Or, to put it more plainly, Vantage is a bit of like a computer dating service. The client inputs the sort of traits it looks for in a customer, and Vantage’s proprietary algorithm spits out a list of shows where the two are most likely to intersect.

Continue reading at AdAge.com

Warren Buffett is known for many things, but singing hasn’t been one of them—until now.

Buffett played “I’d Like to Buy the World a Coke” on a custom ukulele (presented to him recently by Wieden + Kennedy) in a video Wednesday that opened the company’s annual meeting as it celebrates its 100th birthday. 

Odd? For sure. But certainly on brand. The billionaire investor and philanthropist does love Coke. Not only does he own $16 billion in Coca-Cola stock, but he told Fortune in February that he’s “a quarter Coca-Cola” and drinks five 12-ounce servings of the soda daily.

The custom ukulele, which has a sound hole in the shape of the classic Coke bottle, was made by Portland-based luthier Mark Roberts. Crafted in five weeks out of European Carpathian spruce from Romania, reclaimed Honduran mahogany and Malagasy ebony, the red ukulele was given to Buffett last month at his Berkshire Hathaway office in Omaha.

“He picked it up and practiced the song, changing the key a few times,” said Thomas Harvey, account director at W+K. “You can see him tuning up and singing at the start of the film. The whole process only took about 30 minutes.”