Apr
25
Richard Corliss, 71, Longtime Film Critic for Time, Dies
Posted in: UncategorizedMr. Corliss was known for his firm opinions and punchy prose, melding the forthright Time style and its compact format to a joy in deadline invention.
Apr
25
Brian Williams Inquiry Is Said to Expand
Posted in: UncategorizedAn internal inquiry is examining a half-dozen instances in which Mr. Williams is thought to have embellished his accounts, including an episode involving statements he made about events in Cairo during the Arab Spring.
Apr
24
Urban Jungle in Hong Kong
Posted in: UncategorizedLes réalisations du photographe allemand Manuel Irriter sont atypiques. Il opte pour des clichés ultra-minimalistes ou alors chargés de par les paysages urbains photographiés. Dans sa série « Urban Jungle », le photographe immortalise les paradoxes présents au coeur de Hong Kong. En effet, par endroit, une végétation dense cohabite avec une des ensembles de hauts immeubles.
Apr
24
Escolher a acomodação certa pode fazer milagres, mostra Booking.com
Posted in: Uncategorized
Apr
24
Mamilos 22 – Imigração, fundo partidário, robôs e prefeita polêmica
Posted in: Uncategorized
Vamos falar sobre a maior tragédia de sempre no Mediterrâneo? Pra entender o contexto da morte de 800 libaneses no naufrágio dessa semana e o que essa discussão traz para nós recebemos o professor de história João Goto e o professor de história, jornalista e criador do blog e do canal de YT Xadrez Verbal […]
> LEIA MAIS: Mamilos 22 – Imigração, fundo partidário, robôs e prefeita polêmica
Post originalmente publicado no B9
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Apr
24
Jake Tapper Is Named Host of CNN’s ‘State of the Union’
Posted in: UncategorizedMr. Tapper is the latest new face to join the Sunday morning news shows.
Apr
24
Ceramic Cephalopod and Jellyfish Air Plant Holders
Posted in: UncategorizedLes artistes californiens Cindy et James Searles conçoivent des pots en céramique suspendus prenant la forme de créatures sous-marines telles que des méduses ou des poulpes. Un design ludique accentué par les mouvements des feuilles de plantes qui viennent dessiner les tentacules et les filaments, à découvrir dans la suite et sur le shop en ligne.
Apr
24
Hershey’s Adds 3 Agencies to Roster Following Review
Posted in: UncategorizedHershey’s has added three agencies to its roster following a creative review: Anomaly New York; Barkley in Kansas City; and Argonaut in San Francisco.
The creative review was launched in January, with incumbents Arnold Worldwide and Havas Worldwide not taking part, as they will remain on the client’s agency roster. “Arnold/Havas work is continuing and this is not a replacement, it’s just an addition,” spokeswoman Anna Lingeris told AdAge.
Hershey’s new agencies will be overseeing new strategic project work, although it is unclear exactly what that will entail as Hershey’s “declined to describe the specific brand assignments for its new agencies” to AdAge.
That publication pointed out Hershey’s new additions to its brand portfolio in new product Hershey’s Caramels and the acquisition of jerky maker Krave Pure Foods and it’s possible the new agencies will be used for work on these new additions. Hershey’s spent $726 million on measured media in 2014, according to Kantar Media, and increased its marketing expenses by about 8 percent in the first quarter of this year.
Apr
24
Copywriter Kicks Off Indiegogo Campaign to Buy Kickstarter
Posted in: Uncategorized
Let the crowdfunding worlds collide in this bit of Friday filler that comes to us courtesy of Martin Baker, a copywriter at Barton F. Graf 9000, LLC who recently decided to take the piss and (we assume) pursue his grand ambition of buying Kickstarter.
Baker, a Creative Circus alum who logged a year-plus at Mother before joining BFG, has found the perfect outlet to achieve his dream: Indiegogo. Clever. Now, with 60 days to go, Baker hopes to raise a measly $2 billion to bring his entrepreneurial vision to life.
Surprisingly, Baker has managed to raise $12 from three contributors in just a few hours; maybe the promise of a nude Guy Fieri drawing did the trick.
We’ve seen our fair share of attention-worthy schemes from young creatives over the years, it this one captured for a solid minute or two. Now let’s see if the needle shifts on Baker’s Indiegogo in the days ahead.
If you care to indulge the man, go here.
Apr
24
Washed Up Trash Installations
Posted in: UncategorizedL’artiste basé à Brooklyn, Alejandro Duran s’est rendu au coeur de la réserve naturelle tropicale de Sian Ka’an au Mexique, classée au Patrimoine Mondial de l’Unesco. Cette réserve est cependant jonchée par déchets en provenance du Monde entier. Afin de sensibiliser le public, Alejandro Duran a fait de ces détritus des oeuvres colorées.
Apr
24
If "grow up Harriet" becomes a meme, blame Protein World
Posted in: UncategorizedSocial media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in. It doesn’t help either that most people like to use twitter to complain straight to brands, whether they are customers or not, about everything from delayed flights to choice of background color in a brands advertising campaign. Today, ProteinWorld encountered a twitter-kvetcher named Harriet who voiced her disapproval of ProteinWorld’s current underground campaign by asking a direct question as a response to the billboards question: Hey @ProteinWorld, am I (a normal woman) allowed on the beach? You know, if my body’s for me, not to please others?
Hey @ProteinWorld, am I (a normal woman) allowed on the beach? You know, if my body’s for me, not to please others? pic.twitter.com/k0JMZWvlIP— Harriet Johnson (@HarrietEJohnson) April 23, 2015
Proteinworld’s response wasn’t your usual (archive) careful balancing on of diplomatic words. Instead the brand responded “grow up, Harriet”.
@HarrietEJohnson @FemLonCon Grow up Harriet pic.twitter.com/LRHqOptpk4— Protein World (@ProteinWorld) April 23, 2015
Surprised? This is actually Protein World’s social media strategy. Coldly – and likely accurately – calculating that Harriet and other vocal complainers about the billboard aren’t their target market, the social media account handlers do not block, but also do not entertain the complaints. Instead opting to turn it into banter that third parties find entertaining, among them their actual target market. Basically, they’re trolling as a social media strategy. With responses like “We are a nation of sympathisers for fatties” in banter agreed to by the CEO who urges people to ‘Get off Twitter and do some work!'”, Protein World has seemingly taken on what I might call the “True Fruits” attitude. If you don’t like it, don’t buy it.
The posters have gotten a lot of negative attention, with people vandalizing them and tweeting photos of themselves flipping the bird at it, or like below posing next to it in a bikini to make a point. A Change.org petition to get the billboards removed has gotten over 30,000 signatures. But Protein World are not budging one inch (must be that ripping strong core). Instead of blocking or muting those who tweet the account, they’re replying, thereby ensuring that their sarcastic responses are seen by an even wider audience. Considering that fitness protein is a niche market, bought by those dedicated to working out and staying fit, they as a brand will never be as well known as say, Kellogg’s. But thanks to this, people who never knew the difference between Gainomax and Cellucor now at least know on brand of supplements Protein World, which carries its decidedly different style to the look of their products as well. No photoshopped flashes of lightning or busy metallic reflect logotypes, just a simple black white and bright yellow consistent style all the way.
I am SO for the #eachbodysready hashtag!!! <3 http://t.co/RcL72FzAt7 pic.twitter.com/U2HLRjR2zm— Tara Costello (@Catstello) April 23, 2015
Richard Staveley, the head of global marketing for Protein World has released a statement regarding the Change.org petition:
“We absolutely have no intention of removing the adverts because of a minority making a lot of noise. We sell our products in over 50 countries to more than 300,000 customers. Most of them are women. How could we possibly be sexist? It is a shame that in 2015 there are still a minority who aren't focusing on celebrating those who aspire to be healthier, fitter and stronger.
He also wants everyone to know that Renee may have some good genetics but added the rest with hard work:
Renee, our stunning model (inside and out by the way and falsely assumed as photoshopped!), falls well within what the British government deem to be a healthy weight (based on the BMI system)."
You can't please everyone, all of the time, and now there's a strategy in not even trying. Ride that outrage-wave to free media mention fame, brands. It's a bit like playing with fire, and obviously will not suit all brands but in the case of a workout supplement, it's actually a perfect tone-of-voice for its intended target.
Apr
24
ADC, Sapient Remind Us That ‘Some Are Born to Be Creative’
Posted in: UncategorizedAttention, young creatives: after a five year hiatus, the ADC Portfolio Night is returning to Miami this year — and Sapient Nitro will host the event at its South Florida offices on May 20.
To promote its host status Sapient created a campaign labeled “Some Are Born to Be Creative.” The point, as you’ll see, is that some people are ready to face the “day-to-day of the creative world” from a particularly young age.
Here’s a young Peggy Olson starring in “Art Director”:
Here’s its sequel, titled (naturally) “Art Director 2?:
The series, created to “show the community the agency’s commitment to talent and drive overall awareness of Portfolio Night 13,” will air on Sapient’s and ADC’s social channels leading up to the event.
There will be more in the series as well. No word on whether any future entries titled “Copywriter” will star grammar-obsessed kindergarteners.
Here are the credits:
TEAM Credits
Matthew Atkatz, ECD
Robert Kleman, ECD
Jason Levine, Creative Director
Jordan Lipton, Creative Director
Liz Marks, Copywriter
Will Vazquez – Director
Akim Lopez – Producer
Ariel Bellumio – Post Supervisor
Diana Aleman – Post Producer
Louis Palacios – Editor
Luis Giron – Sound Designer
Alex Belmar – Second Camera
And here’s a list of the agencies hosting their cities’ respective Portfolio Night events:
- Atlanta hosted by SapientNitro
- Austin hosted by Razorfish
- Beijing hosted by Ogilvy & Mather
- Berlin hosted by McCann
- Boston hosted by Hill Holliday
- Budapest hosted by MAKSZ
- Cape Town hosted by McCann
- Chicago hosted by Chicago Portfolio School
- Detroit hosted by Team Detroit
- Dubai hosted by Havas Worldwide Dubai
- Hong Kong hosted by Ogilvy & Mather
- Johannesburg hosted by McCann
- Kansas City hosted by Barkley
- Los Angeles hosted by Rosetta
- Miami hosted by SapientNitro
- Montreal hosted by TANK
- New York hosted by J. Walter Thompson
- Paris hosted by AACC
- São Paulo hosted by J. Walter Thompson
- Shanghai hosted by Ogilvy & Mather
- Singapore hosted by Bates CHI & Partners
- Tel Aviv hosted by Habetzefer Advertising School
- Tokyo hosted by Saatchi & Saatchi Fallon Tokyo
- Toronto hosted by BBDO
Apr
24
Three Ads Launch Apple Watch
Posted in: UncategorizedApple Watch launch day is here, and with it come three 60-second spots to help launch the device, presumably from TBWA/MAL.
The spots try to strike a balance between displaying the features of the device and how it integrates into, and supposedly elevates, everyday life.Each of the ads has a one word title correlating with a different aspect of the watch. In “Rise,” it’s how it integrates itself into different people’s morning routines, while “Us” explores its role in relationships. Probably the most convincing of the ads, “Up,” takes a look at how the watch can be used with physical activities and to remind you when it’s time to get up out of the chair.
That the way people use the device often come across as something of an impractical extravagance probably says more about the device itself than the ads, which are beautifully shot, sleek and well-paced. In “Up” they even make a case for the device serving practical means beyond being a neat gadget, but it’s hard to imagine the spots resulting in many fresh converts. Hardcore Apple fans and tech-savvy fitness gurus will be enticed, sure, but they’re probably standing in line for the device already anyway.
Apr
24
Eco-Friendly Takeout Packaging – This Sustainable Food Packaging is Perfect for a Picnic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Designed by creative firm Aldas Brand for client Al Parque, this eco-friendly takeout packaging design is a clever way to encourage individuals to eat outside more. The convenient and portable range…
Apr
24
Complete Lunch Kits – Al Parque's Portable Lunch Box Design Totes a Salad, Sandwich and Drink (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The portable lunch box packaging for Al Parque was crafted around the idea that “food tastes better when shared with friends,” especially in an outdoor setting like a picnic. In order to…
Apr
24
Facebook já é responsável por 10% das chamadas de VoIP mobile no mundo todo
Posted in: Uncategorized
Apr
24
Hershey Brings Three New Agencies Aboard
Posted in: UncategorizedHershey Co. is adding three new agencies to its roster after completing a creative review that began in January.
The shops selected tor strategic projects are Anomaly, New York; Barkley, Kansas City; and Argonaut, San Francisco. Incumbents Arnold Worldwide and Havas Worldwide were not part of the review and will remain with the candy giant, according to Hershey spokeswoman Anna Lingeris.
The “Arnold/Havas work is continuing and this is not a replacement, it’s just an addition,” she said.
Apr
24
Saatchi N.Y. Declared April 23 Dress Like Matilda Day
Posted in: Uncategorized
Earlier this month, Ad Age featured a story about Matilda Kahl, the Saatchi & Saatchi N.Y. creative who for the past three years has worn a “uniform” to work, after she realized that trying to come up with a new outfit every day took up too much headspace. The uniform consists of a simple white top, black bants and a black leather collar bow.
Her decision to standardize her work wear led to a boost in her creativity and confidence — as well as stories in Harper’s Bazaar and on Good Morning America.
Yesterday, before Saatchi’s townhall meeting, the agency decided to pay tribute to Ms. Kahl by declaring April 23 “Dress Like Matilda Day,” and all staffers dressed in their own versions of her namesake outfit.
Apr
24
Cathy Coughlin, Former Global Marketing Exec at AT&T, Dies at 57
Posted in: UncategorizedThis obituary was provided by the company and lightly edited by Ad Age.
Cathy M. Coughlin, a former AT&T global marketing executive who crafted the company’s image as a mobile technology leader and personally launched a campaign against texting while driving, died Thursday at her home in Dallas after a battle with pancreatic cancer. She was 57.
In a 35-year career that took her from an entry-level manager to senior exec VP-global marketing officer at AT&T, Ms. Coughlin brought to the job a passion for people, operational excellence and community involvement.
Apr
24
ANA and 4A's Form Task Force in Wake of Rebate Controversy
Posted in: UncategorizedThe Association of National Advertisers has joined the American Association of Advertising Agencies to create a task force on media transparency populated with heavy hitters from both the marketer and agency camps to address issues over U.S. media rebates sparked by a presentation from former Mediacom CEO Jon Mandel at an ANA event last month.
The task force, to be co-chaired by ANA CEO Bob Liodice and 4A’s CEO Nancy Hill, also includes marketing and media executives from the three biggest global advertisers — Procter & Gamble Co., Unilever and L’Oreal and media chiefs of the three largest agency holding companies — WPP, Publicis Groupe and Omnicom.
Two of those marketers — Unilever and L’Oreal — are currently conducting media reviews. And speculation has been rising that P&G may join them soon, particularly in the wake of efforts announced yesterday to consolidate agencies in an attempt to cut $500 million in agency and production costs. The growing scrutiny caused by the rebate controversy led Pivotal Research analyst Brian Wieser to downgrade four agency holding companies he covers April 13.
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