50% off on diamonds.
Advertising Agency: Curry Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriter: Sushant Dharwadkar
Photographer: Vishesh Verma
Retoucher: Vishal Pawar
Account Head: Nagessh Pannaswami
Published: March 2015
50% off on diamonds.
Advertising Agency: Curry Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriter: Sushant Dharwadkar
Photographer: Vishesh Verma
Retoucher: Vishal Pawar
Account Head: Nagessh Pannaswami
Published: March 2015
« Floral Stamp Typography » est un projet de tampons et de typographie imaginé par la graphiste grecque Meni Chatzipanagiotou. Avec des motifs de plantes et fleurs botaniques sur des tampons, elle forme minutieusement chaque lettre de l’alphabet. Grâce à un Speedball Lino Cutter, elle a taillé 47 motifs sur des gommes.
Some consumers think it’s bad enough when companies gather their data and use it to target what marketers would call “more relevant” ads. What do they dislike even more? When the data is wrong.
Now the Supreme Court is on the case. The high court on Monday said it would hear a case involving people-data-search firm Spokeo.com. In a nutshell, Virginia resident Thomas Robins sued Spokeo, claiming that incorrect data on his age and employment status among other things prevented him from getting hired. (It said he was employed though he wasn’t.)
A district court ruled he had no right to sue, then that was overturned. The Supreme Court will determine whether Spokeo violated the Fair Credit Reporting Act.
Category: Beyond Madison Avenue
Summary: We are nearing the end of our time at the DECA International Conference, an event where the top marketing students in high school in the nation — as well as in China, Spain, Korea…
Microsoft’s “Earth Day 2015” campaign earned the No. 3 spot on the latest Viral Video Chart, which ranks campaigns by views in the week ending Sunday, according to data compiled by Visible Measures. The tech giant’s video highlights how technology — Surface tablet technology, to be specific — can help protect endangered species such as Black Rhino.
While Hyundai and Adidas continue to rank in higher in the chart, HTC joined in with “Uh Oh Protection,” promising to replace a broken HTC smartphone for free.
At the end of the experience, a message appears: “Seeing their loved ones for the first time is the most beautiful thing for a partially-sighted person.”
The music is sold and the collected money is donated to research funding. Giving hope to blind people that they will see their loved ones one day. Once the music is downloaded, a surprise awaits: each and every relative thanks us personally through photos of the loved ones who still have hope thanks to our donation.
Humanis, to protect is committing.
Extra Space Storage—which offers storage space for your old drum set and boxes of Beanie Babies, not your digital files—created this ad, believe it or not, about the joys and woes of parenting.
In “10 Things I Wished I’d Known Before Having a Baby” (created by Utah agency Issimo), parents run through pieces of advice like “Take time for yourself” and “Be prepared for the unexpected.” It gets increasingly emotional (watching the parents choke up stirs up some feelings) and ends with the No. 1 poignant piece of advice—about love.
It’s an interesting (strange?) angle for a storage company to take. But it’s clearly resonating, having already topped the 1 million view mark on YouTube. And Extra Space Storage quietly ties it together with simple copy: #makeroomforlife.
Advertising Agency: Martpet Comunicação, Recife, Brazil
Creative Directors: Diego Curvêlo, Edison Martins
Head of Art: Glaustemberg Carvalho
Copywriter: Vallécia Carvalho
Art Director: Rosemberg Freire
Final Art: Kiara Carneiro
Account Supervisors: Alexandre Oliveira, Renata Menezes
Account Executive: Fabíola Mendes
Translation: Caio Peppe
Find out what’s behind the clothes you buy.
Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Directors: Eco Moliterno, Rafael Pitanguy, Alvaro Rodrigues
Creative Directors: Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Associate Creative Directors: Bernardo Romero, Beto Rogoski
Art Director: Joao Souza
Copywriter: Juliana Uchoa
Photographer / Retoucher: Imagem Boreal
Art Buyer: Carmen Castillo
Print Producers: Carla Lustosa, Edson Harada
Published: April 2015
L’artiste anglaise Julie Alice Chappell travaille avec des composants endommagés de vieux ordinateurs, des circuits intégrés de players DVD et systèmes de jeux vidéos tels que des Nintendo. Elle s’amuse à concevoir des insectes bioniques, des papillons et mouches aux ailes translucides. Ses petits insectes sont en vente sur son shop Etsy.
In a bid to make its hipper-than-thou brand pop during the annual barrage of TV upfront spiels, IFC this spring is pitching a newly hatched psychographic to media agencies and clients. Per the sizzle reel that opens IFC’s agency presentation, the “Responsible Rebels” who make up its target audience earned the adjective because “they have good jobs, they pay the bills and they don’t stink!”
Featuring the Glove and Boots puppets Mario and Fafa (picture an irradiated Amish Muppet and a groundhog/Swiffer Duster hybrid), the IFC audience profile video takes great pains to distance the Responsible Rebels from the garden variety American Hipster.
“Sure, they still have beards and wear grampa hats and they take ironic things with them on their trips to Portland … but they’re not Hipsters. They’re Responsible Rebels!” Fafa said, before going on to note that, unlike the 36-year-old steampunk enthusiast tooling around Fort Greene on his unicycle, the IFC audience isn’t a complete caricature of itself. “They are not sheep. Responsible Rebels don’t wait around for cool stuff! They go find it! They’re successful, they’re discerning and they like the good stuff!”
Ted Gilvar — former CMO at Monster Worldwide — last week was named CMO at Vonage, which provides cloud-based communications services to consumers and businesses.
He succeeds Barbara Goodstein, who left the role in February.
Over the last 18 months, Vonage has been snatching up companies in the b-to-b communications space.
Soon we’ll recall the good ol’ days, when Facebook Messenger was used simply for messaging. The app appears headed for far more, and this week Facebook revealed its latest new feature: video chat.
“Video calling in Messenger is available for calls made from a mobile phone to another mobile phone, even if one person is on iOS and the other person is on an Android device,” the company said in a blog post.
Video chat joins peer-to-peer payments as features within Messenger that have nothing to do with messaging. Facebook is also nearing the introduction of Businesses on Messenger, which will allow companies to conduct basic customer service activity within it. Facebook also recently opened up Messenger to developers, giving them the ability to build apps specifically for the platform.
There has been a rapid rise in popularity of one particular gaming platform — Twitch — which has generated significant attention since being acquired by Amazon last fall. Twitch is a site on which competitions among the world’s top video gamers are streamed live, and millions of users worldwide log on to watch. However, the platform’s reach and pull go beyond offering an outlet for gamers; it’s also been successful in providing an immersive, interactive and relevant service that ultimately drives content engagement. How Twitch does this is something all marketers should take note of and apply in their content creation process — on whatever platform they are using.
Twitch appeals to an audience composed largely of gamers. According to Quantcast, nearly 94% of Twitch users are male and 64% of them fall into the coveted consumer demo aged 18 to 34. This millennial consumer is part of an audience that prefers to be active participants in the content they consume. Recognizing this, Twitch has customized its platform and content specifically for the millennial male.
Here are four lessons brands can learn from Twitch in order to effectively tailor and deliver content that will resonate with the elusive millennial market:
Political data firms traditionally have been perceived as list providers and often not much more. But that’s changing drastically as local and national campaigns invest more in data services.
Democratic data outfit TargetSmart Communications wants to be seen as a more holistic and integral component of the modern political campaign. The company’s launch of a strategic consulting division last week is indicative of the evolution of the political data firm from mere supplier of voter information and scores to consultative data service provider.
“Data vendors should be really looked at as partners and allies on the campaign rather than just kind of an obscure technology,” said Matt Taverna, director of sales and business development at TargetSmart.
Print
Stihl
Advertising Agency:Altmann + Pacreau, Paris, France
Creative Director:Olivier Altmann
Agency Management:Edouard Pacreau
Concept and Photographer:Hervé Plumet
Production:Eric Buisson
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
