Hasta La Creative!

Grey New York has launched a PSA campaign promoting the National Parks in honor of the National Park Service’s upcoming centennial in 2016, entitled “Find Your Park.”

The 60-second spot aims to give viewers a broader idea of what the National Parks contain, beyond the geysers of Yellowstone or views of the Grand Canyon that typically come to mind. While the 60-second spot celebrates the natural beauty of such sights, it also reminds viewers that these are places where “history is made, art is created, things happen that should always be remembered.” Throughout a series of fast cuts, the word “Park” keeps appearing to reinforce the idea that these very different places are all National Parks. The spot ends by calling on viewers to “Get up, get out there and find your park.”

Beyond the broadcast PSA, the campaign also includes a Virtual View Tour, which kicks off at North Flatiron Plaza in front of Madison Square Park with United States Secretary of the Interior Sally Jewell, National Park Service Director Jonathan Jarvis and actress Bella Thorne encouraging visitors to “experience all 407 national parks within an interactive one-minute musical rotation.”The tour will move on to Los Angeles and Washington, D.C. later in the month.

“National parks offer a multitude of experiences for visitors,” said Jarvis, in a statement. “There’s a national park in every state and with each stop on the Find Your Park Virtual View Tour, we’re bringing them closer together than ever before. Tap the screen and within seconds you’re speaking with a ranger or park-goer at Grand Teton National Park in Wyoming or at Martin Luther King Jr. National Historic Site in Atlanta, Georgia and exploring what the park has to offer in real-time.”

A large social effort also encourages users to tweet using the hashtag #FindYourPark and share their stories at FindYourPark.com. The site will soon feature a series of interactive stories from the likes of Bill Nye, (scientist), Bella Thorne, Roselyn Sanchez (TV and film actress), Terrence J. (TV personality) and Mary Lambert (singer/songwriter and LGBT advocate).

Credits:

Advertiser: National Park Service

Spot Title: “Parks”

First Air Date: Thursday, April 2nd

Agency:  Grey New York

Chief Creative Officer: Tor Myhren (Global) / Andreas Dahlqvist (New York)

Creative Directors: Joe Mongognia (Group Creative Director), Sean Crane (Group

Creative Director)

Art Directors: Chris Perrone (Associate Creative Director)

Copywriters: Tony Muller (Associate Creative Director)

Agency Producer: Keira Rosenthal

Music Producer: Ben Dorenfeld

Production Company (location): n/a

Director: n/a

Director of Photography: n/a

Editor (person & company): Trish Fuller / Whitehouse Post

Color Grade: Fergus McCall /The Mill

Finishing:  The mill /Producer Veronica Ware

Audio Engineer: Dante Desole/Vision Post

Music/Sound Design (person & company): Dante Desole / Fall On Your Sword

Principal Talent:  Markita Prescott (VO)

Here we are again, fools.

It’s the first day of April, and everyone is reluctant to click links for fear of getting Rickrolled, sent to an old website from the ’90s or even—gasp!—finding a fake product from a brand.

The latter is particularly loathesome, according to people on Twitter who hate to see brands have any fun whatsoever. It’s so tiresome and clichéd, these folks claim (a complaint that itself might be a bit tiresome and clichéd).

Take a look below at this motley crew of pitchfork-carrying villagers who won’t rest until the brands stop trying to engage with them.

 
It all started out friendly enough…

i know april first is coming up #brands but think long and hard before doing anything about it ok just a friendly suggestion

— darth™ (@darth) March 29, 2015

 
But even before today, it began to get heated…

Hundreds of brand managers won’t sleep tonight because they’re so excited about their brand’s April Fool’s joke. I weep for those people.

— Ben Wright (@BenWrightATL) April 1, 2015

I fully support your decision to not have your brand participate in April Fool’s Day.

— Michele Catalano (@inthefade) March 31, 2015

is your brand thinking of doing an april fool’s joke post? don’t.

— jeff in real life (@thecultureofme) March 31, 2015

Pro Tip: if you’re a media biz or a brand and are thinking of doing a really clever April Fool’s joke. Just don’t.

— Barry Graubart (@graubart) April 1, 2015

Advanced shout to all that quality April fool brand engagement content. Can’t wait to feel closer to your brand.

— williamcastoncook (@cogmeat) March 31, 2015

“OMG we’ve got this GREAT April Fool’s idea it will totally be #great for our #brand” – literally every company today pic.twitter.com/SeLOVxyHyC

— Jenna Guillaume (@JennaGuillaume) March 31, 2015

imagine explaining the concept of “embargoed april fool’s day brand prank” to a pilgrim

— Alanna Okun (@Alannabean) March 31, 2015

Advance warning: if you RT a #brand‘s April Fool’s gag tomorrow I will unfollow your ass immediately.

— Colin Dickey (@colindickey) March 31, 2015

 
And then things just escalated…

Next-level Brand Move: Do your April Fool’s prank on a day nowhere near April Fool’s Day. Like, a classic Fake Earnings Call or Gag 10-K

— patrick (@pattymo) April 1, 2015

April Brands’ Day. (Stop.)

— John Jannuzzi (@johnjannuzzi) April 1, 2015

hey every social media manager for any brand that exists that tries to promote an April Fool’s joke today, welcome to rock bottom.

— Kirk FM (@KirkLikesStuff) April 1, 2015

Friends: I wish your brands, both personal and professional, viral marketing success today

— Steven Perlberg (@perlberg) April 1, 2015

Every brand yesterday: ‘Let’s do an April fool’s prank.’ ‘Okay, as long as it’s a shit one.’ ‘You got it, boss!’

— Philly Byrne (@PhilipNByrne) April 1, 2015

Can’t wait to see all of the #RealTimeLOLZ churned out by brands today. ^ That was a joke. #AprilFools

— Marion Brewer (@marionbrew) April 1, 2015

Hi [name], we have launched [ironic product that is just too silly so you know it’s April Fool and can’t sue us]. Buy shit, Love [Brand]

— Tom Aylott (@aylott) April 1, 2015

Every time you RT a brand’s April Fool’s Day prank, a Social Media Intern should get health coverage.

— Christopher Brower (@cfbrower) April 1, 2015

How about next April Fool’s Day, a letter of abstention signed by 100 newspaper editors, radio/TV producers, publicists and brand managers?

— Geoff Lloyd (@GeoffLloyd) April 1, 2015

More stupid that doing a bad April Fool’s brand joke is making an actual announcement from your brand on April Fool’s day.

— Andrew Lanxon Hoyle (@Batteryhq) April 1, 2015

Good morning and welcome to open mic day for #brands. Please, no heckling, they have your data

— Omer Shapira (@omershapira) April 1, 2015

What? A brand posted something that looked serious but was really an April Fool’s joke? Zany!

— Doug Gross (@doug_gross) April 1, 2015

The greatest April Fool’s Prank the devil ever pulled was getting #brands acting like people.

— Andy Boyle is cool (@andymboyle) April 1, 2015

You know what’s hilarious? Brands pulling April Fools’ Day pranks! (Haha jk april fools)

— Emma Bazilian (@adweekemma) April 1, 2015

I would find it way more amusing if a brand decided to prank me on a random, arbitrary day. #AprilFools

— John Buysse (@JohnBuysse) April 1, 2015

Happy Brands Trying to be Funny Day! #AprilFools

— Matt Haze (@MattHaze) April 1, 2015

If you prank today you are garbage and your brand is garbage and your whole family is garbage too.

— Robert Kessler (@robertkessler) April 1, 2015

Today is the worst. pic.twitter.com/O0LdJuinUk

— Katie Richards (@ktjrichards) April 1, 2015

The April Fool’s “brand jokes” are in. They all suck. End of message.

— Shareen Pathak (@shareenpathak) March 31, 2015

surprised a #brand hasn’t done an anti-April fools thing yet

— Ross Neumann (@rossneumann) April 1, 2015

 
Here you go, Ross—at least one brand gets it…

#Truth #AprilFoolsDay pic.twitter.com/HTbcnbA4RF

— steak_umm (@steak_umm) April 1, 2015

B-Reel has added director Jesper Hiro, formerly signed to Acne Production, to its roster for international representation in the U.S., U.K., Scandinavia, Canada, Germany, France, and Australasia. Hiro’s work includes Optimum’s “No” with Mother NYC, Tesco’s “Mum of the Year” with Wieden & Kennedy London, and Calpol spots “Tent” and “Shark” with JWT London. He has received awards at shows including Cannes Lions, Swedish Advertising Awards, Finnish Voitto Awards, Clio, British Television Advertising Awards, and Eurobest.

Continue reading at AdAge.com

O Google encontrou um jeito bem criativo de chamar a atenção pra a sua recente aquisição do domínio .google e nesse dia da mentira colocou no ar o com.google, um site onde você pode experimentar uma busca completamente invertida.

Desde a página de busca até os resultados aparecem escritos da esquerda para a direita e espelhados, o que confunde bastante, mas que pode ser bem divertido em uma brincadeira de escritório, colocando o navegador para alguém menos versado usar e pesquisar.

Assim como no caso da Smartbox, que ao fazer piada ressalta funcionalidades de um serviço real, o Google Invertido também é um jeito de ‘mostrar’ que o Google agora detém o domínio .google, bem como outros domínios interessantes do mercado, como .ads, .dad, .how, .fly, .new, entre outros. Quem quiser saber mais sobre os novos domínios que o Google detém, pode acessar nic.google para saber mais.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Shop Jeen’s watermelon swimsuit is inspired by everyone’s favorite summer snack. The printed one piece is perfect for hot summer days and is a nod to vintage styles that ruled during the…

BBDO New York released two online spots designed to function as April Fool’s Day related extensions of the brand’s “You’re Not You When You’re Hungry” campaign.

That connection, though, is a bit of a stretch. The two ads both follow April Fool’s Day pranks that go too far, followed by the message, “If you take April Fools this far, you might be hungry.” We’re not sure how being hungry translates to over the top pranking exactly, other than wanting to tailor the theme to the existing message. At any rate, in “Bedtime” a woman sets up a camera to document her prank on her significant other, which involves hiding a large snake under the covers and calling him to bed. Another spot sees a boy plugging his guitar into a large amp set up directly across from a slumbering grandmother. Clearly both of these pranks are not only ill advised, but could result in heart attacks. It can’t help but remind us of a certain other April Fool’s Day prank that went too far.

Credits:

Agency: BBDO New York

Client: SNICKERS

Title: “Bedtime” – “Grandma”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Copywriter: Lucas Owens

Art Director: Sei Rey Ho

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Producer: Annie Dietz

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

Editorial: The Kitchen at BBDO

EP: Renee Haar

Editor: Keith Vogelsong

Sound-mix: Corey Bauman

Social Media Agency: FANSCAPE (THE MARKETING ARM)

Account Management: Torri Eubanks

Associate Director of Strategy: Hannah Redmond

Content Strategist: Rita Mogilanski

Casting: HOUSE CASTING

Production: UBER CONTENT

Director: Ben Callner

Executive Producer: Steve Wi

Production: ALL:EXPANDED

Director of Photography: Ron Egozi

Executive Producer: Duncan Winecoff

Line Producer: Tara Bassim

AC/DIT: Brandon Kelly

Gaffer: Adam Lukens

Production Designer: Joseph Sciacca

Prop/Set Decorator: Billy Brad Burke

Wardrobe: Bree Perry

HMU: Kristen Alimena

PA/Driver: Nick Stergiopoulos

Animal Agency: ALL CREATURES GREAT & SMALL

Animal Wrangler: Cat Long

Le photographe autrichien Reiner Riedler a voulu documenter les centres de vacances qui possèdent de faux décors et qui existent à travers le monde : Allemagne, Chine, Turquie, Floride, Las Vegas, Dubai et Lituanie. Comme une critique envers ces destinations artificielles cantonnées dans des globes en plastique, sa série recense des clichés touristiques surréalistes.

Courtesy Sous Les Etoiles Gallery, New York, Heartgalerie, Paris, and Anzenberger Gallery, Vienna.

Providing cash for rebates and volume bonuses to companies that place media for marketers is nothing new.

Advertising agencies and media buyers have received rebates (sometimes called Agency Volume Bonuses or “AVB’s) from media outlets, e.g., television networks, print publications, etc., based upon the volume of media buys for decades.

The controversy is over who is entitled to receive those rebates and AVB’s — the agency or the marketer?

Continue reading at AdAge.com

Mais um dia da mentira, mais um monte de piadas do Google. É tradicional que eles tenham praticamente uma piadinha para cada produto, como por exemplo o Pac-Man no Google Maps. O serviço de email do Google também ganhou a sua própria brincadeira – trata-se do Smartbox, uma caixa de correio inteligente do Google.

Com funcionalidades surreais para uma caixa de cartas de verdade, daquelas de papel, a Smartbox faz referências discretas às funcionalidades do próprio app Inbox, que funciona com o Gmail – organizar sua caixa de mensagens, evitar o recebimento de spam e avisar assim que uma mensagem nova chegar. Não parece tudo que o Inbox oferece?

A gente viu o que você fez aqui, Google.

Post originalmente publicado no Brainstorm #9
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