Make hard work easy.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Executive Creative Directors: Nicolás Murillo, Miguel Rojas
Creative Directors: Arturo Suárez, Diego Salamanca
Art Directors: Diego Salamanca, Sandra Murillo, Julián Barrera
Copywriter: Arturo Suárez
Photographer: Juan David Betancur
Retoucher: David Rios
Published: April 2015
Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter, Craig Mangan
Associate Creative Directors: Stainton, Jakub Szymanski
Art Directors: George Thorman, Rachael Kelly
Copywriters: Jared Johnsen, Taylor Garrett
Producer: Lisa Christman
Music Producer: Melissa Chester
Group Account Director: Evyn Zell
Account Director: Carolyn Phillips
Account Supervisor: William Jones
Strategy: Gordon McLean, Melissa Miller, Kelleen Peckham
Production Company: Park Pictures
Director: Lance Acord
Director of Photography: Lance Acord
Executive Producers: Carolina Kousidonis, Maryann Marino
Editorial Company: Whitehouse Post
Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter, Craig Mangan
Associate Creative Directors: Stainton, Jakub Szymanski
Art Directors: George Thorman, Rachael Kelly
Copywriters: Jared Johnsen, Taylor Garrett
Producer: Lisa Christman
Music Producer: Melissa Chester
Group Account Director: Evyn Zell
Account Director: Carolyn Phillips
Account Supervisor: William Jones
Strategy: Gordon McLean, Melissa Miller, Kelleen Peckham
Production Company: Park Pictures
Director: Lance Acord
Director of Photography: Lance Acord
Executive Producers: Carolina Kousidonis, Maryann Marino
Editorial Company: Whitehouse Post
Joshua Hallen Harris est un photographe et artiste américain qui avait fait parler de lui il y a quelques années en créant des animaux à l’aide de sacs poubelles afin de sensibiliser le public à l’impact du réchauffement climatique sur la faune. Certaines de ses photographies récentes sont empreintes d’onirisme de par la lumière, l’ambiance et le cadrage qui immortalisent l’instant au meilleur moment.
(TrendHunter.com) These chic running shoes range from comfy designer sneakers to workout-enhancing kicks that blend style with performance. In addition to snakeskin, studded and gilded sneakers, this list also zones…
The relationship between media agencies and clients has gotten to the point that the term “agent” no longer fits, GroupM Chairman Irwin Gotlieb said at an Association of National Advertisers conference in Phoenix on Tuesday, but he’s not sure what term best applies.
Mr. Gotlieb said the uproar over alleged U.S. media rebates prompted by his former employee, former Mediacom CEO Jon Mandel, at another ANA forum last month, has become too inflammatory. And during his own talk at the ANA Advertising Financial Management Conference in Phoenix, Mr. Gotlieb said he’s been getting very few “pointed questions” from his own clients over the issue.
Both clients and agencies are under increasing pressure to deliver financial results, he said. “I think at times we’ve stepped on each other a little bit. We’ve extracted results for ourselves on the back of someone else’s activity, etc. And I think we do need to get better about that,” he said.
J.C. Penney is tapping former Mondelez International CMO Mary Beth West to lead the company’s marketing. Ms. West, who currently sits on the retailer’s board of directors, will serve as J.C. Penney’s exec VP-chief customer and marketing officer beginning June 1.
Ms. West, who had a long career at Kraft Food Group before assuming the top marketing role at Mondelez, will step down from J.C. Penney’s board when she takes on the new role. She will replace Debra Berman — another Kraft alum — who departed her role as CMO in March after less than two years at the company.
J.C. Penney has been working to revitalize its brand and build an emotional connection to consumers, an effort CEO Mike Ullman said Ms. West aided in during her time on the board.
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Coca-Cola
Advertising Agency:Pereira & O’dell, San Francisco, USA
Chief Creative Officer:Pj Pereira
Executive Creative Director:Jaime Robinson
Creative Directors:Rob Lambrechts, Rafael Rizuto
Senior Art Director:Luke Acret
Senior Copywriter:Omid Amid
Senior Designer:Moses Kelany
Chief Strategy Officer:Ana Cortat
Strategist:Sara Lezama
Senior Film Producer:Victoria Whitlow
CoDirector:Henry Arlander
Client Services:Henry Arlander
Account Director:Mona Gonzalez
Account Executive:Rose Valderrama
Trailer:Collin Kriner
Interactive Editor:Collin Kriner
Vice President:Josh Brandau
Distribution:Josh Brandau
Project Manager:Lauren Parker
Business Affairs Director:Russ Nadler
Visual Effects:Laundry!
Editing:Umlaut Films
Editor:Alex Rodriguez
Poster Designer:Erik Buckham
Illustrator:Adhemas Batista
Retoucher:Adhemas Batista
This is what is actually happening – on the ground.
A very small number, I estimate between 10-50 ‘in-carriage’ tube posters have been vandalised by those who find them objectionable. I have been listening to everything these people have to say, and it appears to break down as follows:
1) These ads are ‘body shaming’ and/or ‘fat shaming’, because they make me feel pressurised into dieting or conforming to a perfect body.
2) These ads imply that only those with a “Beach Body” should be allowed to go to the beach. They imply that those who don’t live up to a physical ideal are not welcome.
3) These ads are generally insulting/ demeaning/ upsetting, because the model is too thin and she obviously had a breast enlargement and I feel pressured into conforming.
4) In addition these ads are promoting an unhealthy lifestyle because protein power as a meal replacement isn’t good for you.
It’s interesting to pose the question – where was this small minority of extrememely vocal complainers when this ad was posted all around London only a few months ago?
Where was the public protests, the vandalism, the vocal tweeting and complaining about how this ads like this objectify the human body. Look at him! He’s not wearing any clothes! He’s totally stripped naked just like a piece of meat! I can’t believe what I’m seeing – let’s go to change.org and get that petition going.
The simple truth is that those complaining about Protein World are not Protein World’s audience and never would be. This is why they’re able to take such an incredibly antagonistic stance on social media and in doing so strengthen their brand and cement their fans loyalty, while winning new fans in the process.
Most people think we define ourself by who we are and what we do. This isn’t true. We define ourselves as much by who we aren’t and what we’re not. It’s an incredible canny move on the part of Protein World to take this combatitive stance and say we’re not you and we refuse to give in to your demands. Will we see more brands standing up to a loud minority, prepared to take offense at any perceived slight? In short – no, we won’t. Brands are generally looking for mass market appeal and Brand Managers are petrified, I repeat petrified of alienating or upsetting their audience. I can think of examples from my days as a social media manager, but I’m probably prevented by an NDA from talking about them.
Brands will always be scared of bad PR, that much is unavoidable. But Protein World is a special case. As a Lifestyle and Fitness brand, their fans are defined as much as what they aren’t as what they are. “I work hard and eat well to be fit, so I can fit into that size 8 dress and look good and I don’t want to be fat.” By setting up an opposition between those who are willing to work hard for it, and the ‘fatties’ and armchair activists who burn their calories complaing on twitter, they’re only doing an amazing job brand building and picking up millions of earned media along the way.
Pictured above – radical social campaigner, more likely to 1) Threaten a business on a public forum 2) Use a crystal instead of deoderant 3) Less likely to buy protein powder.
But that’s not all there is to is.
I’m interested in comparing this “Protein World” ad to other ads running in London right now, such as this one.
Where’s the offense here? It’s got all the ingredients, doesn’t it? Aspirational slim model, edgy headline (this one seemingly insulting to Australians) and a woman showing off her “beach body”. This is a multimillion pound campaign for some kind of Aussie breakfast drink and no one is talking about it.
Then again, no one is really talking about this Protein World nonsense either.
Grey New York launched PSA spot for Women Against Gun Violence entitled “Keep Your Finger Off the Trigger.”
“Keep Your Finger Off the Trigger” takes an unusual, even slightly bizarre approach, setting a simple folksy song written and performed by Stephen Krauss to stop-motion animation of dismembered fingers (directed and animated by Johnnie Semerad of Quiet Man). Meant to target millenials, who Women Against Gun Violence say aren’t paying much attention to the gun violence prevention movement, the spot shakes up the category with a different kind of PSA, presumably meant to be more shareable than the stunts and scare tactics you’ll see elsewhere. If nothing else, it certainly is attention-grabbing, between the casual gore and some NSFW suggestions for how to use your finger we expect this will raise a few eyebrows.
“This may not be your dinner table video but it gets the point across, and it gets people talking which is the ultimate goal,” Josh Stepakoff, gun violence survivor and Women Against Gun Violence’s youngest board member, told Adweek “I want my peers, the millennial generation, to use their power to affect change, and I believe this PSA will help get them engaged in the conversation.”
Credits:
Advertiser: Women Against Gun Violence
Spot Title: “Keep Your Finger Off the Trigger”
First Air Date: 4/28/15
Agency: Grey NY
Worldwide Chief Creative Officer: Tor Myhren
Deputy Worldwide Chief Creative Officer: Per Pedersen
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Stephen Krauss
Executive Creative Director: Ari Halper
Singer/Songwriter: Stephen Krauss
Creative Director: Marco Pupo
Creative Director: Joao Coutinho
EVP Director Broadcast Production: Bennett McCarroll
Director of Audio Services/Sound Engineer: Dante Desole
VP Account Director: Elizabeth Gilchrist
Account Supervisor: Katie Stirn
Business Manager: Cecilia Critchley
EVP Director of Music: Josh Rabinowitz
VP Director of Licensing: Amy Rosen
Project Manager: Emma Tonetti
Production Company (location): Quietman
Director/Animator: Johnnie Semerad
Executive Producer: Carey Gattyan
Associate Producer: Clare O’Brien
Editor: Morgan Mitchell
Flame Artist: Stephanie Greenberg
Advertising Agency: Fred & Farid, Paris, France
Chief Creative Officers: Fred & Farid
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriters / Art Directors: Lena Monceau, Julia Deshayes
Brand Supervisors: Karim Natouri, David Chenu, Isabelle Genest, Charlotte Arditi
Agency Supervisors: Jonathan Serog, Marine Ravinet, Amandine Decourcelle
Tv Producer: Anne Mascorda
Post Producer: Anne Mascorda
Digital Producers: Adelyne Cazot, Emmanuel Clavier
Director: Mustafa Mazouzi
Production Company: Starloo
Producers: Mathilde Manaud, Pierre Jaspard
Music Supervisors: Léo Copet, Robin Riccitiello / BCKSTG
To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids’ favourite hobby – flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers.
Advertising Agency: Publicis Salles Chemistri, Sao Paulo, Brazil
Creative Directors: Antonio Correa, Luis Figueiredo, Hugo Rodrigues
Art Directors: Marcelo Ferreira, Germano Weber
Copywriter: Cadu Vigilia
Illustrator: Various studios
Production Company: Cinemarama
Audio production: Nova Onda
Published: April 2015
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Chief Creative Officer: Fabian Frese
Creative Directors: Jens Theil, Matthias Erb, Christian Kroll, Heiko Notter, Sandra Gelewski
Art Directors: Ines Gerlach, Navid Shahabi
Copywriter: Claudius Sperling
Online Concept: Andreas Gröger
Graphics: Björn Engler
Agency Producers: Kathrin Kleyh, CHristopher Tychsen
Animation: Laura Rettich
Additional credits: Marcin Brenda
Published: April 2015
Rise again.
Advertising Agency: Artplan, Brasilia, Brazil
Chief Creative Director: Roberto Vilhena
Creative Director: André Sartorelli
Art Director: Fleytcher Soares
Copywriter: Thiago Rezende
Production: Débora Moura
Photographers: Marco Mendes, Lumini Fotografia
Creative Retoucher: Matheus Marreco
Production: Macus Figueiredo
Additional credits: Rodrigo Fraga
Rise again.
Advertising Agency: Artplan, Brasilia, Brazil
Chief Creative Director: Roberto Vilhena
Creative Director: André Sartorelli
Art Director: Fleytcher Soares
Copywriter: Thiago Rezende
Production: Débora Moura
Photographers: Marco Mendes, Lumini Fotografia
Creative Retoucher: Matheus Marreco
Production: Macus Figueiredo
Additional credits: Rodrigo Fraga
Rise again.
Advertising Agency: Artplan, Brasilia, Brazil
Chief Creative Director: Roberto Vilhena
Creative Director: André Sartorelli
Art Director: Fleytcher Soares
Copywriter: Thiago Rezende
Production: Débora Moura
Photographers: Marco Mendes, Lumini Fotografia
Creative Retoucher: Matheus Marreco
Production: Macus Figueiredo
Additional credits: Rodrigo Fraga
Advertising Agency: Saatchi & Saatchi Hungary / Saatchi & Saatchi Tbilisi
Executive Creative Director: John Pallant / Saatchi & Saatchi EMEA
Creative Directors: Andrea Toth, Anton Demakov, Steve Hough / Saatchi & Saatchi Hungary
Copywriter: Klaudia Rosenkranz / Saatchi & Saatchi Hungary
Copywriter: Saba Lekveishvili / Saatchi & Saatchi Tbilisi
Art Director: Armand Versace / Saatchi & Saatchi Hungary
Client service director: Rusudan Gigineishvili / Saatchi & Saatchi Tbilisi
Account director: Ia Janjgava / Saatchi & Saatchi Tbilisi
Account manager: Keti Chitanava / Saatchi & Saatchi Tbilisi
PR Specialists: Teona Bagdavadze, Sophio Ebralidze
Advertising Agency: Mangan, Berlin, Germany
Copywriter / Concept: Christian Fries
Art Directors: Christian Peters, Felix Szymoniakn
Production Company: Tony Petersen Film Berlin
Director: Curtis Wehrfritz
Director of Photography: Stefan Austmeyer
Executive Producer: Fabian Barz
Producer: Stefanie Schuster
Casting: Ana Dávila
Production Design: Sven Gessner
Make Up: Andres Heldmann
Styling: Katja Höft
Editor: Hannes Andresen
Colour Grading: Pana Argueta
Post Production: nhb studios Berlin
Cat Animation: Fido, Sweden
Music: Steve Ibsen
Advertising Agency: Geometry Global, Kiev, Ukraine
Creative Director: Nadia Trikoz
Senior Art Director: Sergey Yaroslavtsev
Designer: Valentyn Bielienkov
Illustrator: Nikita Solovyov
Copywriter: Antonina Nikishyna
Account Manager: Marta Kalynets?
Published: April 2015
Advertising Agency: Alma, Miami, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Alvar Suñol
Creative Director: Christian Liu
Associate Creative Director: Jaume Rodriguez
Art Director: Luis Aguilera
Srenior Print Production Manager / Producer: Mimi Cossio
Associate Producer / Editor: Rick Morales
Senior Group Business Director: Karla Kruger
Production Company: Letca / Jorge Colon
Music: Daniel Reschinga / Monosonico
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