Hasta La Creative!

Now that spring has sprung and March Madness is nearly at its dramatic conclusion, baseball season is upon us. And a few brands have begun to celebrate by creating their own style of Twitter fodder—for better or worse.

Enter Hostess, purveyor of snack cakes, which topped all the other brands this morning with what many are calling a bad-on-purpose “slam dunk” of a tweet. It shows cupcakes decorated like baseballs and the word “Touchdown.”

Which left many people scratching their heads at the mixed sports phrasing.

It’s here and we couldn’t be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa

— Hostess Snacks (@Hostess_Snacks) April 6, 2015

It stands to reason this was completely intentional. It’s been more than three hours, and the tweet is still up. And anyway, no one can be that dumb, right? Lots of people seem to think it was a straight-up gaffe, though Hostess’ lone tweet since then—a reply to Sports Illustrated—seems to imply the opposite:

.@SInow WHAT?! We’re just excited that Sportsball started again today.

— Hostess Snacks (@Hostess_Snacks) April 6, 2015

I’d argue that in our hoax-driven, faux-viral culture, this was a genius move. Showing genuine excitement would have gotten lost pretty quickly, while this stands out. And it makes more sense to be the butt of the joke intentionally, rather than accidentally. 

Check out some other reactions below.

hostess graphic designer … YOU HAD ONE JOB pic.twitter.com/TQ6L01fGGv

— kelly cohen (@politiCOHEN_) April 6, 2015

Hostess strikes out on #OpeningDay with fumbled tweet » http://t.co/pnhLU80vNI pic.twitter.com/zoMYvxndgx

— CNBC (@CNBC) April 6, 2015

this tweet is a #slam #dunk imo pic.twitter.com/G88Wx9IhKy

— Heather Schmelzlen (@anchorlines) April 6, 2015

congrats to hostess’s brandgineers for harnessing the average person’s desire to point out trivial errors

— kept_simple (@kept_simple) April 6, 2015

This tweet is a hole in one! https://t.co/XNzYgo5838

— Jason Sparks (@sparksjls) April 6, 2015

When you make fun of that Hostess tweet for being stupid I’m like pic.twitter.com/f67GDX9u2P

— Dave Lozo (@DaveLozo) April 6, 2015

Sempre lambendo e abanando o rabinho, independentemente do que você faça

> LEIA MAIS: Pedigree mostra que um cãozinho pode ser bem mais amigo do que os seus amigos

Post originalmente publicado no B9
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JPMorgan Chase & Co. is kicking off one of its largest campaigns for its consumer banking business this week in an effort to reach the growing number of consumers who bank digitally.

Called “Masters,” the push aims to show how Chase’s digital banking products — like mobile banking, ATM check deposits and online bill pay — make life easier, so customers can spend more time pursuing their passions.

“Ultimately it’s about empowering people to live the lives they want,” said Donna Vieira, CMO for Chase Consumer Banking. “Our role is really to make it easier for customers by allowing them to bank on their terms.”

Continue reading at AdAge.com

Mario, o Homem de Lata, o Gato de Botas, Maggie Simpson e Cinderela estão entre eles

> LEIA MAIS: Personagens conhecidos recebem seus itens favoritos do McDonalds

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Last week, hedge fund Standard General saved RadioShack from liquidation. The takeover of the crumbling electronics chain rescued 1,700 of RadioShack’s 4,000 locations. But while Standard General secured the stores, it neglected to buy the brand name. According to The New York Times:

One immediate uncertainty is the RadioShack brand. Salus, the largest creditor, still owns the rights to the RadioShack name. Without a deal, the retailer has only six months left to use the often-mocked yet highly recognized moniker. Standard General said that it would try to buy the name, but that it was also open to calling the stores something new.

A new brand name may be just what RadioShack needs to achieve the turnaround it’s been working toward. In fact, the weakness of RadioShack’s name may have contributed to the 94-year-old company’s downfall.

Continue reading at AdAge.com

At the end of February, W+K Portland released an ad for Nike Golf called “Why Change?” featuring Tiger Woods and Rory McIlroy, among a host of other athletes. Now, Woods and McIlroy are back for a new spot, released in 60 and 120-second versions, exploring the nature of athletic idols inspiring young athletes.

The ad, entitled “Ripple” tells the story of McIlroy as a dedicated young golfer who looks up to Woods as his hero. He watches Woods on TV with hypnotic awe, and practices his game relentlessly. A young McIlroy hits a plastic ball around the house, as he ages he is so devoted to the game he’ll practice driving in the pouring rain and beg his father to let him hit a few more as it gets dark. It ends with McIlroy now a proffesional golfer, playing alongside his idol. While “Why Change?” took a humorous approach, complete with sarcastic narration from Key & Peele’s Keegan-Michael Key, “Ripple” instead goes for emotion, based on the insight that athletic idolatry creates a ripple effect, with one generation inspiring the next.

“It’s been an incredible journey for me, going from massive fan to competitor,” said McIlroy, in a statement. “To think that not too long ago I was that little boy watching him on TV to where I am now. It’s been a cool journey and I’m very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now. He’s the best player I’ve ever seen.”

“I’ve been in that same situation,” added Woods. “Growing up, Jack [Nicklaus] was my idol. My first recollection of The Masters was 1986, when Jack won. I remember him making a putt at 17 and lifting that putter up. Fourteen years later at the 2000 PGA Championship, I got to play with and against him – someone I looked up to.”

(The campaign is particularly relevant given the fact that Woods fell out of the Official World Golf Rankings’ Top 100 last week for the first time since 1996.)

Credits:

W+K PORTLAND

Creative Directors Chris Groom / Stuart Brown

Copywriter Brock Kirby

Art Director Derrick Ho

Producer Jeff Selis

Interactive Strategy Reid Schilperoort

Strategic Planning Andy Lindblade / Brandon Thornton

Media/Comms Planning Alex Dobson / Jocelyn Reist

Account Team Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid

Business Affaires Dusty Slowik

Project Management Nancy Rea

Executive Creative Directors Joe Staples / Mark Fitzloff

Head of Production Ben Grylewicz

PRODUCTION

Production Company Biscuit Filmworks

Director Steve Rogers

Executive Producer Holly Vega

Line Producer Vincent Landay

Director of Photography Nicolas Karakatsanis

EDITORIAL

Editorial Company Joint Editorial

Editor Peter Wiedensmith

Post Producer Leslie Carthy

Post Executive Producer Patty Brebner

VFX

VFX Company The Mill

VFX Supervisor Tim Davies

Flame Artist

VFX Producer Will Lemmon

Titles/Graphics

MUSIC + SOUND DESIGN

Music+Sound Company

Composer Ludovico Einaudi

Sound Designer

Song (if applicable) Nuvole Bianche

Producer

DIGITAL / INTERACTIVE

CONTENT TYPE Online Media

LAUNCH DATE 4/5-12/15

DURATION 1.5 weeks

W+K PORTLAND

Creative Director Chris Groom / Stuart Brown

Copywriter Brock Kirby

Art Director Derrick Ho

Producer Jeff Selis

Interactive Strategy Reid Schilperoort

Strategic Planning Andy Lindblade / Brandon Thornton

Media/Comms Planning Alex Dobson / Jocelyn Reist

Account Team Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid

Executive Creative Directors Joe Staples / Mark Fitzloff

Agency Executive Producer Ben Grylewicz

Digital Designer Rob Mumford

Exec Interactive Producer Patrick Marzullo

Content Producer Byron Oshiro

Broadcast Jeff Selis

Art Buying Amy Berriochoa

Photographer Luke Delong

EBay’s once-loyal merchants are moving more of their business to Amazon, saying they get more for their money by selling merchandise via the web retailer.

Amazon’s pool of merchants doubled to about 2 million in 2014, while the number of sellers on eBay has remained flat at 25 million in the past two years. Businesses that at first set up online storefronts on eBay say they’re surprised how quickly sales surge on Amazon once products appear on both sites.

The move to Amazon, which boasts a bigger user base and offers more ways to ship merchandise, poses a threat to eBay, which pioneered the idea of an Internet marketplace where merchants big and small could hawk wares.

Continue reading at AdAge.com

Last week, hedge fund Standard General saved RadioShack from liquidation. The takeover of the crumbling electronics chain rescued 1,700 of RadioShack’s 4,000 locations. But while Standard General secured the stores, it neglected to buy the brand name. According to The New York Times:

One immediate uncertainty is the RadioShack brand. Salus, the largest creditor, still owns the rights to the RadioShack name. Without a deal, the retailer has only six months left to use the often-mocked yet highly recognized moniker. Standard General said that it would try to buy the name, but that it was also open to calling the stores something new.

A new brand name may be just what RadioShack needs to achieve the turnaround it’s been working toward. In fact, the weakness of RadioShack’s name may have contributed to the 94-year-old company’s downfall.

Continue reading at AdAge.com

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