Snapchat COO Emily White Steps Down as CEO Evan Spiegel Takes on More


Snapchat has lost its Sheryl Sandberg. The messaging app’s well-regarded chief operating officer, Emily White, is stepping down.

“Emily is a talented executive and we thank her for her many contributions to Snapchat,” a Snapchat spokeswoman said in an emailed statement confirming Ms. White’s departure. Re/code first reported the move on Friday.

Snapchat doesn’t plan to fill the COO position, according to a person familiar with the matter.

Continue reading at AdAge.com

Mandel on Media Kickbacks: Newspaper Industry Suffered From Being Clean


Former MediaCom CEO Jon Mandel keeps elaborating on his allegation last week that many U.S. media agencies take secret rebates from media sellers without telling their clients. (It’s an allegation that at least one major media-agency leader has denied and has even been soft-pedaled by the ANA, at whose conference Mr. Mandel spoke.) In an interview with TV Week’s Chuck Ross, Mr. Mandel said a lack of kickbacks from newspapers were perhaps one reason for that industry’s suffering:

Newspapers are probably the cleanest category. As someone who is not in the newspaper business argued, that’s probably part of the reason newspapers are dying. It’s not just a leadership issue.

He also said the problem started growing as employees who worked overseas, where rebates are often totally fine with clients, came to work U.S. positions:

Continue reading at AdAge.com

Wake, uma nova forma de gerenciar processos de design

wake-dstq

Wake é uma plataforma construída por designers para designers. Seu objetivo é facilitar o compartilhamento do trabalho de design em andamento com a equipe e receber feedbacks em tempo real. 

Pode parecer algo simples mas, pensando bem, até recentemente não havia ferramentas focadas especificamente no processo de design. A maioria das equipes usam sites como Trello, Basecamp, Asana e Slack para gerenciar projetos no geral. E, quando necessário, se voltam para o Dropbox, Google Drive e Gmail na hora de enviar arquivos maiores. Já Wake foca seus esforços no processo criativo do design, da concepção à entrega. 

wake-2

wake-3

Sua interface lembra a do Pinterest, com grid responsivo que suporta arquivos de diversos tamanhos, resoluções e extensões. O workflow inclui espaços privados para que a equipe possa colaborar com ideias, compartilhar trabalhos e fazer comentários. Além disso, funciona também como um quadro geral, essencial para ficar de olho no status e progresso de cada entrega.

É possível postar conteúdos tanto da web quanto do aplicativo disponível em qualquer dispositivo iOs. Há recursos como busca visual, compartilhamento seguro e privado, plugins para programas de design como Sketch e integração com Slack, além de formas rápidas de compartilhar trabalhos usando screenshots automáticos, fotos via celular e arrastar/soltar. 

wake-1

Wake foi criado pelo designer Chris Kalani, ex-Facebook, que começou a trabalhar na ideia desde 2011. Entre suas prioridades com a plataforma estão os valores de transparência e abertura, pensando em como as equipes podem abraçar o poder do feedback instantâneo. No texto de lançamento da ferramenta, Kalani fala que seu melhor trabalho acontece quando recebe críticas, pois isso o força a pensar diferente e buscar novos caminhos. E esse é o intuito do Wake

A mesma ideia que Wake oferece aos clientes foi integrada em sua própria concepção: o produto foi lançado em alpha há 6 meses para 20 equipes diferentes, com o objetivo de colher feedbacks e melhorar no fosse preciso.

Apesar de ainda estar em beta privado, a plataforma já tem como clientes os grandes Airbnb, OpenTable, Slack e Yahoo. Ainda sem data mas “muito em breve”, Wake ficará disponível para todos custando $15 por mês.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Não vai ter pau de selfie – museus começam a proibir uso do equipamento

09-selfie-stick-museums.w529.h352.2x

O pau de selfie é uma grande sensação dos últimos meses. Inclusivo, ele permite que seu braço continue aparecendo na foto, faz caberem mais amigos na imagem e ainda ajuda a pegar um pouco melhor a paisagem de fundo. No entanto, ainda que tenha tantas vantagens, os museus andam meio preocupados com o sucesso do gadget e os eventuais problemas que ele pode causar em suas dependências.

Alguns museus bastante conhecidos, como o Smithsonian, já proibiram o uso do equipamento, por receio de que o objeto viesse a machucar algum outro visitante ou até quebrar algum artefato do museu. Afinal, esticar um pau de selfie exige um tanto de habilidade para não bater com ele em nada nem em ninguém.

O Louvre e o Pompidou, na França, já estão solicitando aos visitantes que não estiquem seu pau de selfie dentro das suas dependências, ressaltando que fotos tradicionais e selfies continuam liberadas – só não vale fazer uso do selfie stick pelo local.

Nos EUA, o MOMA e o Met, em Nova Iorque, a Galeria Nacional de Arte de Washington, o Getty Center de Los Angeles, o Museu de Arte Contemporânea de Chicago e o Museu de Arte de Seattle também já proibiram o uso do pau de selfie. A maioria alega que trata-se de uma medida preventiva, para evitar qualquer dano acidental. É exatamente a mesma razão pela qual os museus costumam impedir que os visitantes carreguem guarda-chuvas ou tripés nas suas dependências.

Mas, cá entre nós, outro fator também pesa bastante – a aglomeração para uma selfie com o equipamento preocupa a segurança, e esticar vários centímetros de um bastão na frente dos outros visitantes pode ser também bastante incômodo.

Em todo caso, os selfies continuam liberados. Portanto, se você quiser fazer sua contribuição para o Instagram ‘Museum of Selfies’, fica tranquilo que não vai dar problema não (só não esquece de tirar o flash).

tumblr_njltzpkjIC1u2ktuio1_500 tumblr_nkl10ndoHB1u2ktuio1_500

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Advertising Jobs: i.d.e.a., Communica, LaPlaca Cohen

This week, i.d.e.a. is hiring a brand director, and Communica is looking for a creative writer. LaPlaca Cohen needs a media planner/buyer, while Petrol Advertising is seeking an account coordinator. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

GS&P Introduces Sweetos, Cheetos’ First Sweet Snack

Goodby Silverstein & Partners launched a campaign introducing Sweetos, the first sweet Cheetos snack in the brand’s 67 year history.

The campaign introduces the item by parodying a tech launch. In “Press Conference” a representative at a “Snack Developers Conference” introduces the “revolutionary” item by claiming “We’re not just changing Easter treats, we’re changing the universe.” Goodby Silverstein & Partners continues the snack item as tech joke in “No Features,” which highlights that Sweetos doesn’t have a music player, camera or voice recognition but rather is “Just delicious.” The agency changes up the approach for “Chocolate Bunny,” which takes aim at the Easter staple for having eyes that stare back at you, ears that can hear you eat it and “weird, little feet.”

The tech parody approach, done much earlier and better by IKEA, already feels like a contender for ad cliche of the year. It certainly doesn’t help that this follows so quickly on the heels of RPA’s “Launch” for Apartments.com featuring Jeff Goldblum as “Silicon Valley maverick” Brad Bellflower, but the idea was stale long before then (the aforementioned IKEA ad came out a year and a half ago and has seen a host of imitators since). As such, “Chocolate Bunny” works far better than the rest of the bunch and the delivery of its dry humor is actually pretty spot-on. Hopefully that ad signifies the direction Goodby Silverstein & Partners will take Sweetos’ advertising in the future.

This Art Director's Tinder Is Ridiculously Heroic, but Is It Getting Him Any Dates?

Perhaps Jude Senese will find love in Austin this week, as he roams forlornly around SXSW. Because, frankly, things just aren’t going that well in Boston—though not for lack of trying.

Senese, 31, an associate creative director at Hill Holliday, has one of the more colorful Tinder profiles out there, featuring himself in heroic poses in all sorts of ridiculous photo illustrations. AdFreak caught up with Senese to determine what, exactly, he was thinking.

“I came up with the idea when I was chatting with some friends about the app. Everyone seemed to be taking it way too serious, and I thought I’d have a little fun with it,” he says.

And how did he pick these specific ludicrous scenarios? “I tried to think of my audience for a few, so I figured Beyoncé and puppies would do well,” he says. “The Game of Thrones one was a no-brainer once I saw that image. As for the space pizza and ribbon dance—those just felt right and probably laughed the hardest making them.”

The space pizza one is “just special,” he adds. “Funnily enough, I feel like each [image] offers a subtle glimpse into who I really am.”

So, how is it doing? Surely he’s having a hard time holding the ladies back.

“Oh, it’s doing terribly,” he says. “I’ve had some matches, to which I’d like to thank for swiping right, but I think most girls just think I’m crazy. Zero dates. I did get one marriage proposal on Reddit though, so I have that going for me.”

Senese—who says he’s actually in Austin looking for “a little inspiration,” and not for love—has ambitious goals for the Tinder project, though.

“I’m just trying to have some fun and land a date with Kristen Wiig,” he says. “Figured this was my best bet to get her attention.”

Britain's Royals Bumble Their Way Through Mother's Day in Charming Spot for Body Shop

When it comes to celebrating Mother’s Day, it turns out the British royal family is just as inept as everyone else.  

That, at least, is the joke at the heart of a new U.K. ad from cosmetics company The Body Shop. Impersonators playing Prince Charles; his wife, Camilla; his son Prince Harry; and Queen Elizabeth II’s famous Welsh Corgis all fumble their way, together, through the prep for Her Majesty’s big day.

That means mangling the wrapping on the presents and burning the toast, among other misfortunes—Prince Harry and the Union Jack make a joint cameo, but are least invested in the proceedings.

Created by agency Mr. President, it’s a silly, sweet idea that pokes gentle fun at the family (Charles doesn’t take off his double-breasted suit jacket for anything) and the holiday, while also essentially pushing two somewhat contrary arguments that end up meeting somewhere in the middle—the royals are just like any other family, and any other family can treat its mom like a royal.

In other words, don’t feel bad if you’re helpless in the kitchen when it’s time to bring your own mother breakfast in bed. Though it’s pretty safe to say that she—and the queen—would probably prefer the chefs at Buckingham Palace made it. 

Via ItsNiceThat.



The Himalayas From 20 000 Feet

Les experts du cinéma aérien Teton Gravity Research viennent de publier les premières images ultra HD jamais tournées de l’Himalaya. Capturée avec le système ESG C520, le système de caméra gyro-stabilisée le plus avancé dans le monde, l’équipe a filmé depuis un hélicoptère avec un équipage volant de 4 600 à 24 000 pieds. L’Everest comme vous ne l’avez jamais vu.

The Himalayas From 20 000 Feet_4
The Himalayas From 20 000 Feet_3
The Himalayas From 20 000 Feet_2
The Himalayas From 20 000 Feet_1
The Himalayas From 20 000 Feet_0

Six Things You Didn't Know About Y&R NY's Leslie Sims


Y&R NY’s new Chief Creative Officer Leslie Sims started at the agency this month. The ex-McCann executive creative director will now oversee creative for clients including Land Rover, Dell, Campbell Soup Co., Xerox, Special Olympics and Partnership for a Healthier America.

Though she’s handling all of this creative responsibility, it seems Ms. Sims could have pursued quite a few other professions. She shared a few of them with us for this edition of “Six Things.”

1. She could have been a (science) contender. Her ninth grade science fair project won third place in the state. She, falsely, claimed she’d trained sow — also known as roly-poly — bugs to consistently turn right in a maze using lights and temperature variations. “It was my first recognized creative writing piece,” she said. To be fair, these were pre-internet and, apparently, pre-fact-checking days. She realized she was out of her depth upon hearing about the guy who won the Westinghouse scholarship with a robotic arm that could detect chlorophyll in outer space.

Continue reading at AdAge.com

Sonic Goes Green for St. Patrick's Day


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Persil unveils two new spots starring the Professional — in these he removes a wine stain at a yacht party and gets cupcake out of a birthday dress — while Volkswagon pushes its “StopDreaming, StartDriving” event. And customers go green for St. Patrick’s Day in Sonic’s ad plugging half-priced shakes.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

'Serial' Opens the Door for Podcasts to Join the Upfronts


Podcasts are joining the upfront marketplace, as NPR plans its first presentation to the ad community following the success of “Serial.”

NPR said it will host what it’s calling a podcast upfront for the NPR, WNYC and WBEZ brands during the last week in April, where it will present its plans.

There’s been a surge in interest among marketers for podcasts following the success of “Serial,” which investigates the 1999 murder of a Baltimore high school student.

Continue reading at AdAge.com

Engenheiros da Netflix hackearam um NES para rodar House of Cards

hoc

A Netflix costuma fazer competições internas chamadas Hack Day para estimular seus engenheiros a criarem produtos novos e desenvolverem conceitos inovadores, além de se divertirem. E os engenheiros Guy Cirino, Alex Wolfe e Carenina Motion resolveram aproveitar a nostalgia em um desafio: colocar o Netflix pra rodar em um NES.

O projeto darNES utiliza apenas um cartucho de 256KB, sem qualquer alteração no console. Ele tem uma interface básica em 8-bit e o principal: dá pra ver “House of Cards” nele. Claro, a imagem não é aquela maravilha e pode ser preciso assoprar a fita algumas vezes se o episódio travar.

hoc

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

18 Big Data Health Innovations – Big Data for Health Creates Deeper Insights for Care (TOPLIST)

(TrendHunter.com) While big data and business go hand in hand, the applications of big data for health are also proving to be incredibly valuable. With the rise of wearable technology and activity trackers, there&#…

Robert Downey Jr. Delivers Bionic Arm for POSSIBLE, The Collective Project

POSSIBLE worked with Iron Man actor Robert Downey Jr. for a video in which he delivers a bionic arm (designed to look like it’s out of Iron Man) designed by Collective Project student Albert Manero.

Manero (the real hero here) started Limbitless (part of Microsoft’s The Collective Project) a company who designs prosthetics, and provided the arm free of charge to the family of seven-year-old Alex. Alex is initially star-struck to see Downey Jr., but the commendable actor has a way of calming him down and soon the two are bonding. One of the most touching moments comes when Alex puts his child-size Iron Man hand in Downey Jr.’s.

The spot ends with a brief nod to Microsoft’s project management software OneNote. It’s easy to miss, especially after the emotional scene preceding it, but that actually helps keep it from detracting from the good will generated by The Collective Project and makes the ad seem less manipulative. The video was uploaded yesterday and already has over three million views on YouTube. Somewhat lost in the shuffle is another fine ad from POSSIBLE (featured below), minus the star power, which takes a closer look at The Collective Project.

The Art of Forest

Photographe et artiste britannique, Ellie Davies a passé les sept dernières années à transformer les forêts du Royaume-Uni en œuvres artistiques captivantes et mystérieuses. Ses installations sont de véritables explorations de nos relations avec les paysages qui nous entourent.

The Art of Forest_6
The Art of Forest_5
The Art of Forest_4
The Art of Forest_3
The Art of Forest_2
The Art of Forest_1
The Art of Forest_0

People on the Move: BBC Worldwide Promotes Christine Black


BBC Worldwide North America announced the promotion of Christine Black to senior VP-communications and events. Ms. Black will also be part of the global BBC Worldwide communications team. She joined the company in 2004 as director-public relations for BBC America, and she was promoted to VP-communication in 2003.

Cristiano Alburitel has returned to Butler, Shine, Stern & Partners (BSSP) in a new role as director of new business. Mr. Alburitel previously worked at BSSP from 2007-2012 as acccount director on businesses. Before joining BSSP in 2007, Mr. Alburitel worked at several leading agencies including Wieden & Kennedy, EURO RSCG and Leo Burnett.

MediaCom appointed Toby Jenner, currently global business development and marketing officer, as worldwide chief operating officer. Mr. Jenner will retain his current global business development and marketing responsibilities. He was previously COO for MediaCom in APAC and has also held senior leadership roles in the U.K. and Australia for both MEC and MediaCom.

Continue reading at AdAge.com

SxSW 2015: Erros de principiante e FOMO

FOMO

“Estamos aqui para falar sobre o HOJE, na?o sobre o futuro”.

Infelizmente esse insight não é meu. É do Rui Piranda, VP de criação da FCB Brasil, que eu encontrei no lobby de um dos hotéis que recebe as palestras do evento. Meu primeiro insight do dia foi “Austin no SxSW e? igual a Praia Grande no Reveillon”. Pensei nisso enquanto a gente dava uma volta enorme pra chegar (atrasado) ao Centro de Convenções.

Mas isso é porque esse é o meu primeiro SxSW, e o Rui está aqui pelo quarto ano e já sabe se livrar dos erros de principiante. E então ele continuou:

Tudo que esta? sendo apresentado aqui comec?ou a ser planejado ha? um ano atra?s. Na?o e? mais o futuro, e? o presente. E? difici?limo se focar no presente.”

A gente conversou sobre isso em uma rápida reunião de pauta entre eu, o @cmerigo e a @junascimento, Diretora de Atendimento da AlmapBBDO, que também vai escrever sobre o SxSW aqui. Ela falou de uma das coisas mais típicas do evento: “FOMO o tempo todo!” (FOMO – Fear Of Missing Out, medo de perder o que está rolando).

Essa é outra coisa típica de calouro aqui, a sensação de que você está sempre no lugar errado. Aliás, enquanto eu escrevo isso aqui, eu (e o @cmerigo) estamos perdendo Como marketeiros podem aprender com campanhas políticas, que tínhamos programado pra ver, mas não deu. Isso porque eu estava com medo de perder a chance de escrever sobre a minha conversa com o Rui. FOMO o tempo todo.

//Imagem: Notable

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Coors Light Gets New Look, Miller Lite Targets Biculturals


MillerCoors — which spurred a comeback for Miller Lite with design changes — is about to give Coors Light a new look as it seeks to revive the slumping brand. Meanwhile, Miller Lite will launch a new campaign called “bodega” that will run in Spanish and English, according to MillerCoors Chief Marketing Officer Andy England, who previewed the brewer’s 2015 marketing plans in an interview. (A Spanish-language spot is above.)

The Coors Light packaging changes will downplay the Silver Bullet’s “cold-activation” gimmick in favor of messaging that plays more on the brand’s heritage as being “born in the Rockies.” The packaging will also note the brand’s 1978 founding year.

The Miller Lite ads, which are by TBWA and Hispanic shop Dieste, feature a bilingual storekeeper named Fred. “We have to recognize that more and more of the Latino population is genuinely bicultural and often bilingual. And if they see a different message in Spanish than they see in English than that can be a challenge,” Mr. England said. “We need to be telling the same story across different media, including both English and Spanish.” The story the brand is pushing is that Miller Lite is the beer for people who want to be themselves, according to Mr. England’s description.

Continue reading at AdAge.com

Don’t Panic Releases ‘Afraid of the Dark’ for #withSyria

According to scientists based at Wuhan University in China, 83 percent of lights have gone out in Syria since the beginning of the conflict there. So, with the fourth anniversary coming up on March 15th, agency Don’t Panic teamed up with production partners UNIT9 for a new PSA entitled “Afraid of the Dark.”

The heartrending video opens on a Syrian boy reading with a flashlight at bedtime, with text revealing the year to be 2011. His father tells him it’s time for bed and reassures him not to worry about the loud noises outside. Flashing forward to present day, the boy uses the same flashlight to look for survivors in a bombed out building. The video ends with the message: “83 % of the lights have gone out across Syria. Help us turn them back on.”

“It is a literal truth that 83% of Syria’s lights have gone out since the start of the war, but the darkness that afflicts them has a metaphorical truth that goes deeper,” explained Richard Beer, creative director of Don’t Panic, in a statement. “We wanted to use this shocking statistic to tell the story of just how far Syria has fallen into darkness, in every conceivable way, despite UN resolutions and international outcry.”

The video is just art of an international campaign launched by #withSyria, a coalition of humanitarian and human rights organisations from around the world, including Oxfam, Amnesty International, International Rescue Committee, and the International Federation for Human Rights (FIDH). #withSyria launched a global petition alongside the video, calling on world leaders to “Turn the lights back on in Syria.”

Credits:

Director: Greg&Jacob

Creative: Richard Beer

Exec Producer: Michelle Craig

Producers: Gabriele Lo Giudice & Nick Rowell

Production Manager: Eamonn hearns

1st Assistant Director: Emma Pounds

Director of Photograpy: Carl Burke

Location Manager: Ben hopkins

Focus Puller: Job Reineke

2nd Camera Assistant: Barney Batchelor

Grip: Peter Muncey

Art Director: Lee Wilkinson

Assistant Art Director: Johanna Gulcz

Assistant Art Director: Carl Walters

Gaffer: Johnny Franklin

Spark: Craig Palmer

Spark: Aaron Bartlett

Sound Recordist: Frank Barlow

Sound Design: Mark Adair

Editor: Jacob Proud

DIT: Will Walsh

Colourist: Simon Astbury

Costume Designer: Jessica Lawless

Hair & Make-up: Lolly Temple-Mills

Rigger: Kevin Sterling

Storyboards: Sarah Jones

Cast:

Khalid 13:  Issac Rodriguez-Mendes

Dad:  Sherif Eltayeb

Khalid 17:  Alexander Yousri

Girl:  Yasmin Abdou

Voices:

Khalid 13: Omar Eltayeb

Khalid 17: Sami Kamir

2nd Unit:

DOP: Jonathan IIes

Focus Puller: Chris Dodds

2nd Assistant Camera: Jayson hunte

Gaffer: George Edwards

Spark: Cade

DIT: Alex Burt