First off, apologies to Drap Zagreb for not having your country in our drop down list, but I believe you may be our first submission from Croatia! And what a fun one, too. This stunt tests guys’ patience for beer.
(TrendHunter.com) It’s not every day a woman is presented with the opportunity to purchase something like the Dyspnea Mutha Fluffa Feather Dress. Although it looks like a homemade Halloween costume, the Dyspnea…
Advertising creatives love to harp on a good pun, but rarely do they push it so far into bat-shit territory that it turns into a form of genius.
A new summer intern recruitment music video from Mother takes the “Fresh Meat” metaphor to its event horizon—pounding its hook into a juicy, irresistible mess, just like any good pop song should.
Enjoy a psychedelic trip through a world of dancing, flying, spinning raw cuts—hamburgers, chickens, steaks, and roasts, to name a few. There’s homage to Lady Gaga, in the form of a meat wig. There are affirmative lyrics aimed at boosting the self-esteem of sausages. There’s even a meat kaleidoscope. There is so much more (including, in all likelihood, Illuminati references)—but drenched in epic 1980s-style staging and visual effects, the whole thing is basically a Gen X butcher’s acid fantasy.
Sure, it’s a brazen grab for virality, but it’s so funny and rich in ostentatious insanity, who cares? It also probably helps that it’s a near-perfect metaphor for the advertising industry—you might walk in as a choice piece of wagyu, but once you’ve gone through the grinder, you’re sure to come out the other end as a sorry, charred, and over-salted beef patty.
Or maybe that’s just life, in general.
China’s BlueFocus Communications Group reported 63% growth in net profit to $115 million in 2014 as the ambitious former PR group accelerates its international growth and expansion into digital. Revenue grew by 67% to $965 million.
Last year BlueFocus was included for the first time in the Ad Age DataCenter’s World’s 50 Largest Agency Companies ranking. The Beijing-based company was No. 17, but had no revenue from North America.
Since then, the company has shifted its focus to North America, after investing in London-based digital agency We Are Social and PR group Huntsworth. In July, BlueFocus hired its first international president, Holly Zheng, to speed up international growth. Ms. Zheng, a Chinese-born former semiconductor industry executive, is based in San Francisco. BlueFocus took majority stakes in U.S. design firm Fuseproject and Canada’s media and communications group Vision7.
Mr. Oreskes, who was most recently a vice president and senior managing editor at The A.P., will join the radio network next month.
(TrendHunter.com) This industrial shelving unit is designed by JM & Sons, a Canadian furniture retailer that specializes in reclaimed furniture pieces. Titled ‘The Russo’, this unit can be used as a…
Resource/Ammirati New York launched a new spot in its ongoing “Get Undomesticated” spot for Canadian beer brand Labatt Blue.
The new spot, entitled “Blue Gold” is billed as a “quality–focused extension” (err, interesting strategy guys) of the campaign, and will run during the NHL Playoffs and Stanley Cup Final. “Blue Gold” touts the brand’s use of “pure Canadian water,” 2-row malted barley, and “select aromatic hops” while giving plenty of screen time to Labatt’s bear mascot and a few scantily clad women (old cliches/sexist tropes die hard?). These quality claims are, of course, just for show: 2-row malted barley is an incredibly common brewing ingredient and quite far from being specific to the brand, while the terms “pure Canadian water” and “select aromatic hops” don’t really mean much of anything. Still, they sound good, and give the brand at least the appearance of some cache in the increasingly crowded and quality-centric beer market (if only to those who don’t know any better). In other words, while Budweiser continues to wage its war on hipsters, Labatt just hopes you might mistake it for a quality brew. The musical selection meanwhile, can’t help but remind us of this scene from Superbad.
Credits:
Utilizing the same sort of colorful, over-the-top tactics we’ve seen in spots for the likes of Skittles, Starburst, and Old Spice over the years, St. Louis-based Rodgers Townsend DDB pours on the sexual innuendo and machismo to promote Spectracide’s weed and grass-killing AccuShot Sprayer in this new ad.
Apparently, a little lawn maintenance with AccuShot can turn one from cat-petting dud to short-sporting, weed-stomping stud. Or so says this ludicrous but slightly amusing spot, dubbed “Tame the Wild.”
Animatronic squirrel action, neon fanny packs, and hyper-sexualized housewives: you’ll never look at yard work the same way again.
Client: Spectracide
Agency: Rodgers Townsend DDB
Executive Creative Director: Mike McCormick
Art Director: Jon Hansen
Copywriter: Conor Barry
Production: Honey Badger
Director: Step Cousins
Post Production: Coolfire
Boris Pelcer est un illustrateur américain basé à Milwaukee. L’artiste réalise de magnifiques portraits monochromes qui s’inspirent des facettes énigmatiques de la psyché et la condition humaine. Voici une sélection de ses meilleurs travaux.
Emily Goldwyn and Sasha Spielberg together write and star in Snapchat’s first-ever scripted series, called “Literally Can’t Even.”
(TrendHunter.com) These futuristic food innovations range from edible spray paint garnishes to 3D-printed chocolate snacks. Thanks to modern technology and countless innovations in the world of nutrition, the future…
Today we learned that Ogilvy’s Chicago office went through a round of layoffs.
The move affected approximately 5 percent of the total Chicago staff, meaning that between 15 and 25 employees are no longer with Ogilvy as of this afternoon.
Unfortunately, we do not have names or specifics regarding the departments affected at the moment.
Recent work by the agency’s Chicago office includes the “Hemingway in 15 Seconds” Instagram campaign and another series of ads for tech service provider CDW, but all major staffing changes for the year to date happened in New York:
In November, we did receive word that portions of the S.C. Johnson business would be moving from Ogilvy Chicago to Energy BBDO, but there’s no indication that today’s staffing reduction had anything to do with a specific account.
72andSunny announced the hiring of Jim Moriarty to head the launch of its new Brand Citizenship practice. Moriarty arrives at 72andSunny from the Surfrider Foundation, “the largest nonprofit devoted to coastal protection,” where he has served as CEO for ten years. Prior to joining the non-profit sector, Moriarty worked for tech company SAP, as well as starting several of his own companies.
72andSunny describes its Brand Citizenship practice, in a press release, as one that “identifies sustainable products and services for brands and builds long-term programs to bring them to life,” with the program embedded in existing brand teams.
“People today want a different relationship with brands—they want to know that brands run deeper than the products they sell. Brand Citizenship can forge stronger connections to customers, and ultimately, real return on investment,” said John Boiler, CEO of 72andSunny, in a statement. ” We believe brands can make the world a better place, but they shouldn’t do it to pay some sort of guilt tax,” he added. “If it’s true to the brand and is held to the same standards that any other marketing activity is, brand citizenship can drive business success.”
Rehahn est un photographe français qui a multiplié les voyages au Vietnam ces dernières années. Sur son chemin, ses aventures l’ont conduit à de magnifiques rencontres qui sont naturellement devenues le thème central de ses projets photographiques, avec notamment de superbes portraits de femmes dissimulant timidement leur sourire.
Rachael Ray’s pet food line Nutrish has unleashed a TV spot featuring dogs and a cat making a mess in the celebrity cook’s test kitchen.
The spot, created by Atlanta-based agency Moxie, will air for 19 weeks and marks the beginning of Nutrish’s biggest campaign to date. Nutrish’s advertising budget is set to double this year, according to the company. Brand sales are up 48% from the same period a year ago, and the brand expects to reach $300 million in retail sales by January 2016.
“This is our first full out national TV campaign. There’s still a lot of opportunity for us. There’s a decent part of the population who’s not aware of the brand,” said Steve Joyce, VP-marketing for Ainsworth Pet Nutrition. Ms. Ray partnered with Ainsworth to create the line of pet food in 2008.
French communications group Havas has reported a 9.4% increase in 2014 net income to $149 million.
Havas, which last month reported 5.1% organic growth and 5.2% revenue growth for 2014 on revenue of almost $2 billion, said that 62% of revenue came from creative operations, and 38% from media. North America accounted for 32% of revenue, France for 19%, and the U.K. for 13%.
Speaking at a meeting with analysts in Paris, Havas CEO Yannick Bollor described his outlook on 2015 as “serene.”
Refinery29 wants to break some news and, maybe, interview the president.
The style and beauty site is looking to hire an experienced journalist to “shape the site’s move into up-to-the-minute coverage of breaking news across all R29 categories” including hard news, according to the site’s Careers page.
Our News Director must be someone who has the journalistic experience and storytelling prowess to break news across all existing and emerging social platforms and shape our stories for millennial women both nationally and around the globe.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, children dance around for an H&M ad, and Samuel L. Jackson talks about the Quicksilver Card for Capital One while walking on a Hogwarts-esque shifting staircase. Kohl’s offers bright spring styles during its Friends & Family sale, and Rachael Ray’s pets want fresh food, so they take the matter into their own paws. Finally, Hunter Mahan puts the ace in Ace Hardware for the brand’s newest TV commercial.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Here’s a trippy video for a light psychedelic song called “Oblivion,” by Aimee deBeer. I I like the vibe of this song a lot. deBeers’ voice has got some naiveté about it.
To kick off The Royal Canadian Mint’s “My Canada, My Inspiration” contest Cossette is crowdsourcing ideas for new designs for five 2017 coins. These five coins will complete the Canada 150 Collection to celebrate Canada’s 150th anniversary.
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