Julia Louis-Dreyfus Confronts Her Ex in Old Navy Spot


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

A family takes care of outdoor chores with the help of Walmart, Jeff Goldblum’s Silicon Valley character Brad Bellflower introduces a new search tool for Apartments.com, a father worries for his daughter’s safety in a Michelin cartoon, and Peeps bounce to the tunes of Questlove, Black Thought and Charli XCX in a new Target spot. Finally, Old Navy releases another ad from its spring campaign starring Julia Louis-Dreyfus — this time, she trash-talks an ex-boyfriend at a wedding only to find out his wife got a great deal at Old Navy.

In the engagement column, UnitedHealthcare, Android and Capital One are still going strong.

Continue reading at AdAge.com

App Layout, do Instagram, promete ajudar com montagens de fotos

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O Instagram anunciou há pouco a chegada de mais um aplicativo dedicado, o Layout. Ele funciona como muitos outros apps de colagem que já circulavam nas lojas de aplicativos, ajudando a colocar em uma mesma postagem mais de uma imagem.

Através do aplicativo Layout, os usuários podem selecionar as fotos do rolo de câmera que querem mesclar, e depois selecionar um layout mais adequado, conforme o gosto de cada um. Vale fotos enfileiradinhas na horizontal, vertical, mix de quadradinhos, entre outros.

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Não é nenhuma grande novidade dentro do setor – aplicativos como Diptic e Pic Stitch, para citar apenas dois, já faziam esse tipo de fotomontagem. A diferença é que muitos deles oferecem possibilidades de adquirir funções extra, como bordas, fundos, ou detalhes, através do próprio app.

Nesse sentido, o Layout surge com funcionamento simples e poucas opções. Quem curte algumas firulinhas extras, como bordas ou textos, vai continuar preferindo apps de terceiros. No entanto, mostra que o Instagram está cada vez mais preocupado em oferecer ferramentas que empoderem os usuários mais avançados do aplicativo, como também foi o caso do Hypelapse, que permite acelerar gravações feitas através do app.

O Layout está disponível gratuitamente para iOS e deve chegar à Google Play em breve.

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Vivendi Rejects Calls to Sell Universal Music

Vivendi confirmed that the hedge fund P. Schoenfeld Asset Management called for a sale of the music company, but said it had no intention of doing so.



How David Geffen’s $100 Million Lincoln Center Gift Came Together

Some in the world of cultural philanthropy question whether Mr. Geffen’s gift is large enough to warrant the renaming of a building as prominent as Avery Fisher Hall.



Police Find No Evidence of Rape at UVA Fraternity

The announcement came four months after a now-discredited report in Rolling Stone magazine of a gang rape at a fraternity rocked the campus.



Mindbombs: Let the Meme Wars Begin

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Mindbombs

Join us in the battle for the mental environment.

Adbusters Presents: Mindbombs from Adbusters Media Foundation on Vimeo.

Join us in the battle for the mental environment.

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Leo Burnett Launches ‘Our Song’ for United Healthcare

Leo Burnett channels Dirty Dancing in its latest spot for United Healthcare, entitled “Our Song.”

In the 60-second spot, a couple hears the beginning of “(I’ve Had) The Time of My Life” from the Dirty Dancing soundtrack. “It’s our song,” the woman says, laughing, and soon the couple is doing their best to recreate a scene from the film. But their Jennifer Grey and Patrick Swayze impressions aren’t quite up to snuff and after a attempting a certain move they find themselves in need of United Healthcare’s Virtual Doctor service. It’s a funny and memorable ad, and it ties in well enough to the service it’s promoting that viewers should remember the connection. It also doubles as a PSA about the dangers of attempting professional dance moves in your dining room.

Credits:

Advertising Agency: Leo Burnett
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Vince Cook, Colin Selikow
Copywriter: Jeanie Caggiano
Art Director: Amanda Butts
Executive Producer: Mary Cheney
Account Directors: Leslie Meredith, Jason Reno
Account Supervisor: Thy Barnes
Account Manager: Sarah Smith
Planning Director: Denise Fedewa
Strategy Director: Sue Broverman
Legal: Carla Michelotti, Barbara Dent, Michael Sirota, Andrew Block
Clearance: Tracy Scimeca
Business Manager: Elevna Dowd
Talent Manger: Sara Anderson
Creative Resource Manager: Kevin Brown
Music Supervisor: Chris Clark
Music Producer: Jocelyn Brown
Production Company: Furlined
Directors: Will Speck, Josh Gordon
Visual Effects: The Mill
Editing: Whitehouse Post
Editor: Matthew Wood
Director of Photography: Jo Willems

Pitch Hires New Senior Creative Team

Brain Candy FinalLos Angeles-based  full-service creative agency Pitch announced the hiring of Rob Goldenberg and Helena Skonieczny. Goldenberg joins the agency as an executive creative director, while Skonieczny will serve as executive design director and creative director. They will work both separately and as a creative team, reporting directly to Xanthe Wells, chief creative officer at Pitch.

Skonieczny arrives from TBWA/Media Arts Lab (MAL), where she served as associate creative director, working on accounts such as Crate & Barrel, Target, Diet Pepsi, Gatorade and Visa. In 2013, her work creating a new visual identity for Crate & Barrel led Business Insider to name her one of “The 33 Most Creative Women in Advertising.” Last year, she helped launch celebrity environmental effort “Nature Is Speaking” through MAL’s  Audience Behavior Lab (ABL) division.

Goldenberg arrives at Pitch following a stint as a freelance creative director for Innocean USA. Prior to that, he spent over a year as marketing consultant for Beats Music, where he created and oversaw all of the brand’s messaging. Before Beats Music, he spent over four years as vice president and associate creative director with Deutsch LA, followed by a short stint as a freelance creative director with TBWA/MAL, working on the award-winning “Intention” campaign for Apple during his short stay. During his career, Goldenberg has worked with clients including Dr. Pepper, Volkswagen, Heineken and Nokia.

 

10 Buildings Showing the Future of Architecture

The Future of Architecture in 100 Buildings est un livre écrit par l’architecte américain Marc Kushner, récemment édité par TED Books/Simon & Schuster. Dans cette oeuvre, il théorise le « nouvel âge de l’architecture » qu’il décrit comme une ère dans laquelle on ne considère plus les bâtiments comme des abris mais comme des éléments artistiques, esthétiques et inspirants faisant partie du paysage urbain.

Ark Nova in Matsushima, Japan. Designed by Arata Isozaki and Anish Kapoor, this inflatable and mobile concert hall is made of a stretchy plastic membrane that brings both art and hope to earthquake-devastated Japan. The 500-seat venue can inflate in under two hours and, when deflated, can move to a new location on the back of a truck. Watch my virtual tour of this building below. Photo courtesy of Lucerne Festival Ark Nova.

Tverrfjellhytta reindeer pavilion in Hjerkinn, Norway. A hiking trail leads to a spectacular site overlooking the Dovrefjell mountain range in central Norway, home to some of the last remaining wild reindeer herds in Europe. A sinewy pavilion designed by Snøhetta invites visitors to warm themselves while observing the animals. The structure is an exercise in material contrast — a rigid outer shell of raw steel and glass houses a soft wooden core shaped like the nearby rocks, which have been eroded by winds and running water for centuries. Photo by diephotodesigner, courtesy of Snøhetta.

Metropol Parasol in Seville, Spain. When Seville officials decided to replace the parking lot and bus station in the city center, they were surprised to discover Roman ruins beneath the surface. What to do? This structure, by J. Mayer H. Architects, was the winning scheme in an international competition. Its design protects the ruins, provides space for shopping and cafés and creates a grand public square for the still-vibrant city. The six mushroom-like shading devices provide relief from the intense Andalusian sun, and visitors can climb to the top to take in a panoramic view of the walled city. Yet the craziest part of this swoopy landmark isn’t its form but that it’s made mostly of wood. It is the largest glued structure on Earth. Watch my virtual tour of this building below. Photo by Fernando Alda / David Franck.

Alcabideche Social Complex in Alcabideche, Portugal. This unique housing complex for the elderly reflects Portugal’s cultural emphasis on quality of life. The human component is crucial in each piece of Guedes Cruz Architects’ design, which is based on a Mediterranean town — streets, plaza and gardens are an extension of each residence. Translucent roofs light up as the evening falls, to ensure that elderly residents can move freely at night. This lighting scheme also becomes crucial in an emergency: triggering an alarm inside the house changes the roof light from white to red, signaling the need for help. Photo by Ricardo Oliveira Alves.

Drift pavilion for Design Miami/ 2012 in Miami Beach, Florida, United States. Snarkitecture gave a standard white party tent a makeover with a suspended landscape of white vinyl tubes. Photo by Markus Haugg.

China Central Television headquarters in Beijing, China. The headquarters for China Central Television (CCTV) by OMA combines the entire process of TV-making — administration, production, broadcasting — into a single loop of connected activities. The building’s form offers an alternative to the traditional skyscraper, encouraging collaborative activities inside and offering an unprecedented amount of public access to China’s media production system. New public engagement creates new forms. Photo CC — By Verd gris.

Wendy pavilion in Queens, New York, United States. Air quality is getting worse, especially in urban areas. Who can we look to for help? Meet Wendy, by my firm, Hollwich Kushner. Wendy maximizes her surface area to expose as much titanium-nanoparticle-coated skin to the environment as possible. Every square foot of this surface sucks carbon dioxide out of the air — equivalent to taking 250 cars off of the road. What I love about Wendy is that she has a personality — she is big and blue and spiky, she shoots out jets of water, and she has a name. Photo by Michael Moran / OTTO.

Fuel station and McDonald’s in Batumi, Georgia. It’s a gas station, a restaurant, a public park and a reflecting pool. Because why shouldn’t gas stations offer true amenities to travelers? Design by Giorgi Khmaladze Architects. Photo by Giorgi Khmaladze.

Mapungubwe Interpretation Centre at Mapungubwe National Park in Limpopo, South Africa. The plan for this visitor center, designed by Peter Rich Architects, began with a motif etched on stones uncovered at the former location of a South African trading civilization. Its free-form vaults were built with a 600-year-old construction technique that is both economically and environmentally responsible: Local laborers made the 200,000 pressed soil tiles as part of a poverty relief program. Though it’s inspired by the past, the center’s design is at home in the 21st century, with modern geometric forms that create a new topography in the ancient setting. Photo by Obie Oberholzer.

Favela Painting Project in Rio de Janeiro, Brazil. This public artwork project began in 2010 as a collaboration between Dutch artists Jeroen Koolhaas and Dre Urhahn of Haas&Hahn and a local team in Rio de Janeiro’s Santa Marta favela, a Brazilian slum or shantytown. Since then, Haas&Hahn have spread their movement across the world, transforming a dilapidated area in North Philadelphia and working with communities in Curaçao and elsewhere to alter depressed public spaces in ways that attract positive attention and economic impulses. Photo courtesy of Haas&Hahn.

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Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps


Facebook isn’t the only social network looking to take on Google’s YouTube. Twitter is looking to ramp up its video rollout by letting some videos play automatically.

Starting today, some people in the U.S. who use Twitter’s iPhone and iPad apps may notice videos playing in their feed even though they never pressed play. It’s part of a two-pronged test the company is conducting to see whether people are more likely to watch a video when it starts playing automatically as it does in Facebook, as opposed to the current model requiring a click to play, as it does in YouTube.

“We’re running a small test on a few variations on the video playback experience,” a Twitter spokesman said in an emailed statement.

Continue reading at AdAge.com

Dissecting TV's Data Assault


Let the data bombardment begin.

TV networks will blitz marketers at this year’s upfronts with ad products that promise to deliver highly specific audiences and prove the efficiency of TV.

While some will improve marketers’ ability to reach their consumers, they also have limits — clunky systems, limited inventory and vague plans — that will restrict just how far TV targeting will go this year.

Continue reading at AdAge.com

JWT Promotes the Canadian Film Fest with Cliches

JWT Canada launched a campaign promoting the 2015 Canadian Film Fest, which runs at   Toronto’s Royal Theatre from March 25-28th.

Last year, JWT Canada promoted the event with the tongue-in-cheek “Canadian Zombie” spot. This year’s effort takes a similarly lighthearted approach, imaging “The Academy of Cliche” which is exactly what it sounds like. The academy’s head instructor describes their approach — “The Cliche Method” — as  emphasizing repetition and predictability. “If I can’t see it coming, I already don’t like it,” he says. Text at the end of the spot invites viewers to “Escape the cliche,” positioning the 2015 Canadian Film Fest as the opposite of what they’ve just seen.

It’s a lighthearted yet effective way to promote the event, even if its humor never quite lands as intended. In addition to the two-minute cinema ad (featured above), JWT Canada is also releasing a series of shorter broadcast spots leading up to the festival.

Credits:

Creative Agency: J. Walter Thompson Canada

Chief Creative & Integration Officer: Brent Choi

SVP Exec Creative Director: Ryan Spelliscy

VP Associate Creative Director: Colin Winn

Copywriters: Colin Winn, Tyler Schell, Pip Scowcroft

Art Directors: Christian Martinez, Kara Wark

Producers: Caroline Clarke, Chris Huber

Production Company: OPC

Director: Jono Hunter

DOP/Cameraman: Andre Pienaar

Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden

Line Producer: Dennis Beier

Editorial Company: School Editing

Editor: Aaron Dark

Editorial Assistant: Drew MacLeod

Executive Producer: Sarah Brooks

Colourist: Conor Fisher, Alter Ego

Online/Visual Effects: Fort York 

Music: Grayson Matthews

Casting: Mann Casting

10 Agencies Pitching Coke for ‘Open Happiness’ Follow-Up

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This morning we learned, via AdAge and internal sources, that ten different agencies will be in Atlanta this week pitching Coca-Cola.

The soft drink giant became the latest client to conduct what amounts to an internal global creative review by inviting its roster shops to pitch the idea behind its next big campaign.

In a move that has clearly been in the works for some time, the company wants a new idea to (presumably) supplant “Open Happiness,” the campaign launched by Wieden+Kennedy back in 2009.

The corporate statement to AdAge:

“We have invited a selection of our key agencies from around the world to bring their best thinking to Coca-Cola in order to create the strongest work for our flagship brand. We are always pushing ourselves and our agencies to deliver world-class creative with global appeal that engages and entertains our consumers and drives business growth. This process will help us harness thinking from some of the best agency minds from around the world to deliver the best possible work.”

According to the story’s source, W+K Portland, Ogilvy New York, and David will be the only North American shops competing. Others include Dentsu, FCB South Africa, Argentina’s Martin Mercado and Santo, and Sra Rushmore, McCann Madrid, and The Cyranos of Spain.

No word on how Coke picked the agencies in question or where it looks to go with its next messaging effort; a spokeswoman told AdAge that the company has “an open mind,” but almost all recent work for Coca-Cola focuses on one of two things: spreading good cheer and celebrating classic design.

For example, Wieden+Kennedy’s most recent work, “A Generous World,” went back to the “Coke making people happy” theme while a “100th anniversary of the bottle” campaign featuring work by Ogilvy Paris and others focused on the story behind the packaging (but ended up in pretty much the same place).

Like Weight Watchers’ recent decision to drop Wieden+Kennedy, Coke’s move comes as the brand struggles to maintain its market position while more and more consumers around the world stop buying its key product.

Coke may well follow FIAT Chrysler and other clients in eschewing the traditional creative AOR model. This week’s review will tell the tale.

Lookalike, spring-summer collection / C’est le bouquet!

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THE ORIGINAL? 
May Green – 05/2014
Source : Creativeadawards
Agency : Weigertpirouz (Germany)
LESS ORIGINAL
Condor “Spring summer collection” – 09/2014
Source : Adsoftheworld
Agency : CCZ Curitiba (Brazil)

SPI Cinemas: Batman

Advertising Agency: Rubecon Communications, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Yoganand Raju
Copywriters: Sajan Prathap Singh, Vishal Sudhir
Published: March 2015

SPI Cinemas: Jaws

Advertising Agency: Rubecon Communications, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Yoganand Raju
Copywriters: Sajan Prathap Singh, Vishal Sudhir
Published: March 2015

SPI Cinemas: Chaplin

Advertising Agency: Rubecon Communications, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Yoganand Raju
Copywriters: Sajan Prathap Singh, Vishal Sudhir
Published: March 2015

SPI Cinemas: Minion

Advertising Agency: Rubecon Communications, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Yoganand Raju
Copywriters: Sajan Prathap Singh, Vishal Sudhir
Published: March 2015

SPI Cinemas: Forrest Gump

Advertising Agency: Rubecon Communications, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Yoganand Raju
Copywriters: Sajan Prathap Singh, Vishal Sudhir
Published: March 2015