Hasta La Creative!

(TrendHunter.com) If you were unconvinced of the Internet’s power to sway popular culture, you need only to look at the top March 2015 humor trends, most of which derive from the culture of the web.

Internet…

DDB Chicago brought back Mars’ Three Musketeers characters for the first time in over a decade in its new “Why 3 Musketeers?” campaign.

The campaign is composed of four videos providing different answers to the question. Each of the spots “features the beloved characters associated with our brand, but in a funny and unexpected way,” 3 Musketeers brand director Allison Miazga-Bedrick told MediaPost.

In the 45-second “Double Dutch,” for example, the answer is “Because without 3 you can’t double dutch.” One of the musketeers sets up a boombox and shows off his moves while the other two man the jump ropes. The videos are promoted through social media and the campaign also includes digital advertising, public relations and shopper marketing. DDB Chicago seems to be attempting to capitalize on the recent wave of 90s nostalgia and appeal to millenials with the campaign, which harkens back to the “Big on Chocolate, Not on Fat” tagged ads of that era, the last time the characters were seen.

Attention, Swedish shoppers: More Rag Bags are on the way!

For now, check out DDB Stockholm’s case study video for the sustainability campaign, which generated significant media coverage last year, along with a win at the Epica Awards and three nominations at Cannes.

The initiative, for Swedish fashion brand Uniforms for the Dedicated, features biodegradable shopping bags that can be used to ship unwanted garments to charitable organizations. One thousand bags were produced in a pilot program, and consumers could order them free of charge. The bags are twin-sided. When turned inside out, they become slick mailers, labeled with the addresses of individuals’ chosen charities, as well as proper postage.

“I don’t have the exact number of returns [in terms of clothing donations], but we have sold out of the bags,” DDB Stockholm CEO David Sandstrom tells AdFreak, though more will be in production for spring. “We also have a Rag Bag site, where you as a business can sign up for bags. We got interest for 600,000 bags from different companies.”

Unlike some preachy sustainability ventures, Rag Bag scores by embracing consumerism. It creates a realistic framework to nudge folks into making donations, and provides them with a rewarding experience. And a bag. (Until they mail it off with old shirts inside, that is.)

“Our hope is that this will stretch beyond what can be called a campaign,” says Sandstrom. “Wouldn’t it be great if this became a retail standard?”

Apple’s new murderer’s row of fashion executives did not appear on stage yesterday during Apple’s lavish event. But their handiwork is coming to light.

When the Apple Watch arrives on sale on April 24, it will not be found at AT&T, the first wireless operator to carry the iPhone. “We do not plan to carry it at launch,” Mark Siegel, a spokesman for AT&T, said in a statement. Instead, the device will showcase at several high-end fashion retailers globally, part of Apple’s goal to position the product as a luxury item.

Women’s Wear Daily reports:

Continue reading at AdAge.com

Why did the chicken cross the Hudson? To open the first stand-alone Chick-fil-A in New York City.

The Atlanta-based restaurant chain will debut a three-level eatery at 1000 Sixth Ave., at the corner of West 37th Street, in late summer. The 5,000-square-foot space marks the 48-year-old company’s first foray into the Big Apple market, though it has operated a tiny outpost within the food hall of New York University’s campus for years. The closest location is 15 miles away in Paramus, N.J.

“We are beyond excited about opening our first freestanding restaurant in New York,” said Carrie Kurlander, VP-public relations. “This location will allow us to serve fans who have been asking us to come to New York and to earn the opportunity to serve new customers.” She noted that the company is actively working on additional restaurants to open here this year and next.

Continue reading at AdAge.com

Depois de muitas críticas sobre o seu método de contabilizar a audiência de vídeos, que nem sempre conseguia colocar na somatória quem visualizava o conteúdo em dispositivos móveis ou digitais, a Nielsen resolveu abrir o diálogo com o mercado e se dispor a aumentar a abrangência da sua estatística de visualização.

Com a campanha “Total it Up”, a empresa se dispõe a iniciar uma conversa com o mercado sobre uma melhor mensuração de mídia.

O comercial convida o mercado, junto com a Nielsen, a melhorar as métricas de visualização de forma a considerar os multitaskers e os que preferem assistir em dispositivos wireless, os binge-watchers (que assistem diversos episódios de um determinado programa ou seriado em espaços contínuos de tempo, como se fossem maratonas) no total de visualizações de um determinado conteúdo.

O convite também tem ares de puxão de orelha: todos do mercado publicitário têm sua cota de responsabilidade em fazer com que seja possível medir as visualizações em dispositivos móveis e em streaming de vídeos. “Dependemos da indústria para alcançar uma mensuração total da audiência. Não podemos fazer isso sozinhos, por isso estamos abrindo esse diálogo”, destacou um porta-voz da Nielsen.

A criação da campanha é da KBS+, e o vídeo deve circular entre diversas publicações do trade e também veículos online.

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(TrendHunter.com) Following his concept for GLASS, freelance architect and yacht designer Lujac Desautel has come up with another amazing yacht design by the name of SALT. The SALT yacht is imagined as a luxury 180&#…

Ale Giorgini est un illustrateur et graphic designer italien. L’artiste a réalisé une série de posters de films cultes remis à la sauce cartoon. De Retour vers le futur à Star Trek en passant par Mars Attack et Pulp fiction, voici une sélection de son travail très réussi.

It’s a tale as old as time. Two skeletons meet, they fall in love, they go dancing in a park for all the world to see, spreading a message of acceptance and harmony and vaulting to the top of the Viral Video Chart, which tracks views of campaigns in the week ending each Sunday.

The effort, created by R/GA for the Ad Council’s “Love Has No Label” campaign, was created to challenge implicit biases the average person might have against specific groups of people. Spoiler alert: when the dancing skeletons step out from behind the X-ray screen, they’re revealed to be same-sex couples, mixed-race couples, older couples and friends of different religions and races.

Adidas, which has been dominating this chart as well as iSpot’s “most-engaging” list, drops to No. 8 this week.

Continue reading at AdAge.com

By now you’ve heard all about Apple’s new gadget—that futuristic iPhone accesory known as the Apple Watch. When the biggest brand in the world releases a new product, it’s a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.

Check out some of the brand tweets below, whose subtext is clear: Apple is cool, but it’s time to pay attention to us instead. 

will the new future-watch make you waffles in the morning and say “i love you”? well it should.

— Denny’s (@DennysDiner) March 9, 2015

Yeah, but can the watch tell you when to go? #tweetfromtheseat pic.twitter.com/tQgW7Y7xhh

— Charmin (@Charmin) March 9, 2015

Perfect for the girl on the go. #AppleLive pic.twitter.com/4qs9AW5oOS

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

Introducing the new wearable eatable. #AppleLive #AppleEvent pic.twitter.com/0EqGqU1f1v

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

The original smartwatch. #AppleWatch #AppleLive pic.twitter.com/FIItr5nm8E

— Miller Lite (@MillerLite) March 9, 2015

I don’t need a fancy watch to know it’s time for Whataburger. #AppleLive pic.twitter.com/mEchV3IGyj

— Whataburger® (@Whataburger) March 9, 2015

When will they make a #smartwatch like this? pic.twitter.com/SzxbdoHTZj

— Papa John’s Pizza (@PapaJohns) March 9, 2015

#AppleWatch pic.twitter.com/CLZfbARWIH

— Tesco (@Tesco) March 10, 2015

Can someone tell us what they said about the #AppleWatch? We were on a run. #BeMoreHuman #AppleWatchEvent

— Reebok (@Reebok) March 9, 2015

Timeless. #FindYourBeach #AppleWatch pic.twitter.com/zYIt1ngtet

— Corona (@corona) March 10, 2015

The latest in Apple technology #AppleWatch pic.twitter.com/donpG4MXYn

— innocent drinks (@innocentdrinks) March 10, 2015