Mr. President, The Body Shop Wish the Queen Happy Mother’s Day

Mr. President collaborated with production company Mindseye and director Alison Jackson on a new spot celebrating Mother’s Day with the queen for The Body Shop UK.

Utilizing a cast of look-alikes, the spot envisions Charles preparing a Mother’s Day surprise with help from Camilla and sons Wills and Harry. While things don’t quite go according to plan, Charles is still able to mostly pull it off, and the spot ends with the message, “Treat your mum like a queen this Mother’s Day.” Jackson uses a shaky, documentary-like style to make the spot seem like a royal home movie, with plenty of irreverent humor via Charles’ bungling and allusions to Harry’s partying.

“We set out with The Body Shop to embrace the spirit of Mother’s Day. Of celebrating the thoughtful, little things that make all mums feel like queens. And then we asked ourselves, how does the most queenly Queen celebrate that morning? Probably the same way,” explained Laura Jordan Bambach, creative partner at Mr. President, in a statement. “Those same little touches still mean a lot. Through our collaboration with Alison Jackson we’ve brought to life a most special morning, for a most special mum.”

Credits:

Client: Sam Thomson – Marketing Director at The Body Shop UK

Director: Alison Jackson

Production: Mindseye

Sound: Factory Sounds

Tom Bird – Creative at Mr. President

Thea Hamrén – Creative Director at Mr. President

Naomi Dunne and Anna-Lucy Terry  Social Strategy at Mr. President

Tom Trevelyan – Account Director at Mr. President

Steph Mylam – Producer at Mr. President

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From Adbusters #118:

“We must die as egos and be born again in the swarm, not separated and self-hypnotized, but individual and related.”
— Henry Miller

We are trapped in this system.

We live in bondage.

Chained to the workplace, school, home, bedroom, subway tunnel and fiber optic web?—?we use these to define the self. Wherever we are, we feel nowhere; what ever we do, we feel empty.

This despair is life when potential has been amputated. The by-product of existence reduced to automated regimes of work and leisure. Our identity sighs under imposed limits, crippled under the burden of too much weight?—?too many dead ends. Amid this disfigurement we are bombarded by a culture telling us to be ourselves?—?feel free and find happiness. The happiness industry pushes anesthetics. Adjustments through therapy, thought management, advice, mediation, anti-depressants and other outside influences meant to numb the tediousness of plastic existence. All these products impact our sleep … leave us weak and susceptible to further servility.

A battalion preaches self-help armed with published works and talking head broadcast time slots … chicken soup …. We read, we write, we listen?—?we recommend them to friends. Our blog and social media presence becomes our window to the world?—?one way in?—?an endless procession of sanitized advice and anecdotal techniques for self-mutilation.

We huddle together as private, paranoid and broken beings desperate to help one another find ways to cope with the absurdity of living death. We are obsessed with ourselves and obsessed with freedom; we talk endlessly about both because we don’t possess either. The blindness of our culture begins with the words “I” and “free.” When spoken, betrayal, loss and enclosure floats over our lips with the breath. The self is a concept marked by the fencing in of life?—?“I” has become emaciated and reduced to an easily identifiable, managed and governable form. It is ruthless violence imposed upon the exuberant becoming of life. The more I am myself, the more I feel crippled and separated from the potential of my being?—?in body, intellect and affect. The self has never been free. It is the mark of servility, the form in which it is to masquerade as freedom.

It has gone too far. We cannot simply shake off our chains. We have more than them to lose, more to overcome. Our mode of being is enslaved. Capitalism does not exist outside of us. It crafts us. We have to be obsessed with it. It exists within us and oozes from us. Man has become servile to the deposit of numbers in ledger columns … our being pivots on this tide.

We must declare war on ourselves and the cultural, political and economic systems constructed as idols to the chains of our own entrapment. We must break the prison of capital. To do this we need politics free from servility.

Systems founded on the notion of emancipation?—?cornerstoned on the reclamation of a future free from idols old and new. This is the politics of potential. The politics of multiplication of possibilities for thought and action?—?a politics beyond all concepts and truths?—?beyond all prisons nourished on obsolete language. The vital overflow of limits encouraged by the essence of Nietzsche’s politics of self-overcoming?—?to struggle against servility is the struggle against ourselves.

Victory demands the death of the self. We must die in order to END THE REIGN OF CAPITAL and the servitude of the individual. We must die to rediscover life.

—?Michael Laurence is a Canadian writer, Ph.D. candidate and instructor in political theory. His work aims to rethink democracy as a vitality that exceeds and overcomes the reactive politics of the state-form.

Source

Apple Watch: The watch reimagined

Velveeta: Liquid gold

Advertising Agency: CP+B, USA

BCAA "Price Gun" (2015) :30 (Canada)

For British Columbia Triple A members, every day is sale day. Silly humor spot that gets its point across. Because most people think of AAA as being the people who jump your car when you’re stranded by the side of the road.

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BCAA "Cast" (2015) :30 (Canada)

Like all Triple A clubs, BCAAA isn’t just for roadside assistance. It’s also for getting discounts on all kinds of stuff, including travel insurance.

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Square Feet: Bon Appétit Moves to a New Home and Into the Kitchen You’ve Always Wanted

Condé Nast, which owns the magazine, last year began relocating some brands from 4 Times Square to 1 World Trade Center, which includes a 2,126-square-foot kitchen.

Claude Sitton, Times Reporter Lauded for Civil Rights Coverage, Dies at 89

A son of the South, Mr. Sitton’s unwavering and perceptive coverage of the tumultuous civil rights movement was hailed as a benchmark of 20th-century journalism.

Luxury Business Vans – The Carlex Jet Van Sports 24k Gold Trim and a Soundproof Interior (GALLERY)

(TrendHunter.com) From the outside, the Carlex Jet Van looks like a really, really nice transport vehicle. However, once you open the doors it becomes clear that this Mercedes-Benz Sprinter van has been heavily…

VB&P Channels Hitchcock for Audi

Venables Bell & Partners riffs on Alfred Hitchcock’s The Birds in its latest spot for Audi, “The Drones.”

In the ad, a swarm of violent drones descend on a group of officer workers as they leave for the day. One man gets in his Audi, which it turns out has the right tools to help him avoid death by drone. The connection comes with the line, “Advanced technology doesn’t have to be intimidating.” which precedes the “Challenge all givens” tagline. It’s more than a little bit of a stretch, but the spot is still memorable and well put together, as an homage to a Hollywood classic is more than most ads in the category pull off.

Another ad released by Venables Bell & Partners for the campaign, “Teenager,” takes the more familiar approach of dealing with a parent and a teen learning to drive. In this case, the teen trades adding her dad on Facebook for driving the Audi A6.

Credits:

Client: Audi
Spot: “The Drones”
Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
ECD: Will McGinness
Creative Director: Tyler Hampton, Lee Einhorn
Art Director: Greg Wyatt, Byron Del Rosario
Copywriter: Bryan Karr
Director of Integrated Production: Craig Allen
Executive Producer: Mandi Holdorff
Producer: Hannah Murray
Acct Director: Justin Pitcher
Acct Manager: Oliver Glenn, Natalia Montero
Prod Company: MJZ
Director: Dante Ariola
DP: Matthew Libatique
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Editorial: Rock Paper Scissors
Editor: Adam Pertrofsky
Asst Editor: Marjorie Sacks
Executive Producer: Angela Dorian
Producer: Shada Shariatzadeh
VFX: The Mill
VFX Supervisor, 2D Lead: Gareth Parr
VFX Supervisor, 3D Lead: Simon Brown
Creative Director: John Leonti
Executive Producer: Enca Kaul
Producer: Chris Harlowe
Production Coordinator: Karina Ford
Music: Elias Arts
ECD: Vinnie LoRusso
CD: Mike Goldstein
EP: Vicki Ordeshook
Head of Production: Katie Overcash
Sound Design: Brian Emrich, Trinitite
Mix: Loren Silber, Lime Studios

Pixar Inside Out New Trailer

Voici le trailer de la dernière pépite de Pixar : « Vice-Versa ». A l’intérieur du cerveau de la petite Riley, toutes ses émotions se trouvent incarnées par des personnages. Mais problème, la joie et la peur vont se perdre dans l’imagination de la protagoniste et lui causer quelques troubles mentaux dont on aura compris qu’il s’agit de la métaphore de notre esprit pendant l’enfance.

La sortie du film est prévue pour le 17 Juin en France.

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Hidden Portals of Color in Walls

Depuis 2009, le street-artist allemand 1010 imagine d’incroyables fresques sur les murs de son pays, de Panama et un peu partout aux Etats-Unis. Il peint avec un spray des sortes de portails qui donnent l’illusion d’une profondeur abyssale grâce aux différentes couches successives de dégradés de couleurs. Un travail hypnotique à découvrir en images.

« Limbus » exhibition.

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UPDATED: TV Upfront Chart


And so it begins: the annual series of network announcements about programing in the upcoming TV season, setting the stage for upfront negotiations with ad buyers this summer.

This time around TV networks are contending with a lackluster marketplace and coming off a weak 2014 upfront ad haggle.

Kids’ networks have already kicked off the fanfare, announcing plans for the 2015-2016 TV season.

Continue reading at AdAge.com

Top 45 Media Trends in March – From CGI Magazine Covers to Viral Snap Series (TOPLIST)

(TrendHunter.com) Celebrities and streaming both featured huge in the top March 2015 media trends.

The definition of “celebrity” has been changing in recent years; whereas the term once only referred to…

40 Relaxing Nap Time Products – From Futuristic Sleeping Pods to Spontaneous Napping Ensembles (TOPLIST)

(TrendHunter.com) These nap time products range from in-office sleeping pods to spontaneous napping ensembles that let you fall asleep comfortably just about anywhere. Naps aren’t just for kids and are a great…

Shoe Designer Platforms – Pensole Footwear Design Academy is Creating a 'Quirky for Sneakers'

(TrendHunter.com) Pensole Footwear Design Academy has teamed up with cocreation company Rooy to create an online platform that’s being touted as the ‘Quirky for sneakers.’ Quirky is a successful…

Cashmere Agency, Snoop Call on Viewers to Divest from Gun Industry

Snoop Dogg stars in a celebrity PSA Cashmere Agency put together for Unload Your 401k, No Guns Allowed and States United to Prevent Gun Violence.

In addition to Snoop, the spot, entitled “#ImUnloading,” also features Bobby Wagner of the Seattle Seahawks and Matt Barnes of the Los Angeles Clippers; actress/singer Margot Bingham; singer/songwriter/producer Aloe Blacc; singer/songwriter Jhené Aiko; and League Of Young Voters’ Executive Director, Dr. Rob Biko Baker. Snoop opens the PSA by talking about how he’s been affected by gun violence over the years through “deaths of friends, family members and associates,” followed by other celebrities sharing their own stories. The spot then informs viewers that “Over 51 million people have a retirement portfolio that’s likely invested in guns.” and asks “Is your 401k one of them?” For the remainder of the spot, Snoop and company calling on viewers to assess their 401k and divest from the gun industry and to speak with friends and family about doing the same.

There are plenty of gun violence PSAs around, but “ImUnloading” takes a unique approach. Rather than preach about the dangers of gun violence in service of gun safety reform and attempt to convert viewers to a point of view, it calls on those already interested in such action to examine their own financial investments, which may be contributing to the gun industry.

“There is a straight line from gun industry investment, to gun industry profits, to funding of the NRA. Half the value of these companies comes from mutual funds and most of the ‘investors’ in these funds have no idea they are inadvertently part of the problem. Now they can be part of the solution,” explained Jennifer Fiore, executive director of Campaign to Unload, in a statement.

“It is long past time for government to act to reduce the epidemic of gun violence in America, but it is also long past time when we can believe that they will,” added Julia Wyman, executive director of States United. “Americans want change and thanks to our partners in this effort, more Americans will be aware of their economic power to take power into their own hands.”

Another 'World's Hardest Job' Campaign Says Moms Should Be Paid $260,000 a Year

A new British campaign from Interflora for Mother’s Day (which is in March in the U.K.) has almost an identical concept as last year’s famous “World’s Toughest Job” from American Greetings—but with a little twist.

This one is called “Hardest Job in the World” (that’s not the twist), and it included a fake ad that ran Monday in the Times newspaper. Styled as a job ad, it said candidates must be willing to work 119 hours a week, be willing to learn on the job, ne tenacious with impeccable time management skills, be on call 24/7, have unlimited patience and be calm under pressure.

The difference is, while American Greetings listed Mom’s salary as $0, the Interflora ad said the salary is £172,000 a year, or about $260,000 a year. At least, that’s what moms should earn—if they were paid 40 hours a week (plus 79 hours a week of overtime) in jobs like teachers, chauffeur, psychologist, housekeeper, head chef and personal assistant.

Moms, try the calculator here, and see how much you should really be earning.



The Fusion of Dance and Motion Capture

Asphyxia est un projet de film expérimental réalisé par Maria Takeuchi et Frederico Phillips. Les artistes explorent le mouvement humain grâce à la technologie de motion capture. L’équipe a utilisé deux capteurs Kinect Xbox pour capturer les mouvements de la danseuse Shiho Tanaka afin de reproduire les données produites dans un environnement photo-réaliste.

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Facebook to Start Telling Brands Who's Talking About What Topics


What do people talk about when they talk about _______ on Facebook? Soon marketers will have the answer.

Facebook will start telling marketers the types of people who are talking about specific topics on the social network as well as the kinds of things they’re saying, through a partnership with social data firm DataSift.

This so-called topic data can include the demographics of the people discussing a topic, the specific things they’re talking about within a given topic including brand names and products — and even the sentiment of those posts on a topic. Advertisers will be able to filter within these topics by the location and demographic info of the people discussing a topic on Facebook.

Continue reading at AdAge.com