(TrendHunter.com) While technology has become a huge player in this particular industry, the top February 2015 health trends show that there is another route many people are embracing as well. In what can be…
Le designer Fabio Milito a collaboré avec Paula Studio pour imaginer ces trophées floraux et muraux qu’ils appellent Elkebana. Ce projet renvoie à l’art ancien des compositions florales japonaises « Ikebana » qui consistait à créer des formes harmonieuses. Leur travail fait penser à des têtes de cerfs empaillées et à de très belles créatures colorées.
Omnicom, the owner of the BBDO and OMD networks, has reported income before income taxes of $549.4 million (£360.7 million), up 7.4 per cent year on year.
MillerCoors CEO Tom Long, who has led the nation’s second-largest brewer since 2011, will retire on June 20, the brewer announced on Tuesday.
MillerCoors, which is a joint venture between SABMiller and Molson Coors, is conducting a search for Mr. Long’s successor, according to an SABMIller statement. Beer Business Daily reported that Mr. Long, 56, was “leaving of his own accord to move back to his native south.”
A former Coca-Cola exec, Mr. Long joined Miller Brewing Co. as chief marketing officer in 2005. He was promoted to CEO in 2006. When MillerCoors formed in 2008, he served as president and chief commercial officer. He began sharing CEO duties with Leo Kiely in 2010 and took sole control when Mr. Kiely retired in 2011.
Category: Up Your Game
Summary: Did you know that it’s possible to skip the proposal? Well, it is.
When a prospect responds positively and contacts you, they’ll expect you to tell them how you can help. And in doing so you’ll be summarizing what could be a “proposal,” but by doing it verbally you skip the written proposal process entirely and just follow up with a contract.
Once again, readers have spotted a succession of mysterious strangers wandering through the tops of our stories.
Ms. Pascal had recently stepped down from major roles at Sony in the fallout over its hacking scandal.
(TrendHunter.com) The top February 2015 eco ideas show the most advancement in the realms of architecture and packaging.
Some of the most impressive eco-friendly architecture designs include Snøhetta and ZEB’…
To date, Rob Lowe has been the only celebrity to suffer physical indignities in Grey’s DirecTV campaign making fun of cable customers. But now he can add three famous supermodels to the mix—Hannah Davis, Chrissy Teigen and Nina Agdal, all of whom are made over to look quite a bit less supermodelish to portray cable users in print ads in the new Sports Illustrated Swimsuit Issue.
Check out the series of seven ads below.
Like the Rob Lowe TV spots, this print work comes uncomfortably close to being mean-spirited—i.e., aren’t ugly misfits just horrible? But they largely sidestep that charge because of the cartoonish execution. Plus, people tend to give props to any celeb who gamely agrees to look “ugly.” (If you actually have shy bladder, though, or if you actually are a lunch lady—Agdal’s ugly character—you might actually get pissed.)
We wrote about Snickers’s great back cover of the new Swimsuit Issue, too. And interestingly, they’re quite similar campaigns. (DirecTV’s message is, basically, “You’re not you when you have cable.”) Perhaps it’s no surprise that the two most famous campaigns that urge you to fight against uglier versions of yourself have found creative ways into this particular magazine all about perfection.
Afin d’illustrer de manière conceptuelle la notion de feu, élément phare de ce musée situé en Pologne, l’agence OVO Grabczewscy Architekci a pensé et constitué une architecture des plus atypiques. La structure, irrégulière et géométrique est composée d’énormes plaques de cuivre dont la couleur rappelle celle du feu et qui au contact de la lumière produit une lumière flamboyante. À découvrir dans la suite.
TV marketers may find consumers more suspicious of the new generation of sets after the tech media piled on to a story that Samsung’s internet-connected Smart TVs could be “spying” on their owners.
McDonald’s has promoted UK finance director Paul Pomroy to MD with immediate effect, replacing Mark Hawthorne who has left the business for family reasons.
Marriott has teamed up with Skype with a new campaign targeting Brits abroad who are missing out on the rugby at home.
Tesco sales rose marginally in the 12 weeks to 1 February for the first time in a year, while the wider grocery market grew 1.1%, according to data from Kantar.
101 has hired staff from AKQA, the BD Network and Wieden & Kennedy after picking up business from Vauxhall and Netto.
Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency.
Durex, the condom and sex toys brand owned by RB, is encouraging couples to “ditch” chocolates and roses this Valentine’s Day and try something new instead.
The third-biggest pharmacy retailer in the UK is to change its name to Well in a rebrand that will be rolled out to its entire 780-store estate over the next seven months.
Quantas vezes você já não desejou ganhar pelo menos R$ 1 por alguma tipo de comentário que ouve ou lê frequentemente? A revista judaica Tablet resolveu levar essa ideia a sério e, com o objetivo de frear os autores de comentários vazios e desnecessários, está testando uma solução pouco ortodoxa: para comentar os textos do site, os leitores terão de pagar.
A Tablet oferece três tipos de taxas: a diária, no valor de US$ 2, a mensal, a US$ 18, ou ainda a anual, no valor de US$ 180. Ao clicarmos em qualquer matéria do site, o espaço dedicado aos comentários exibe um comunicado exibindo os valores e explicando a decisão da revista.
Em um determinado trecho, a publicação informa que a decisão foi tomada em função dos constantes comentários destrutivos – e frequentemente anônimos -, destacando que essa foi a melhor alternativa encontrada para se evitar de seguir o mesmo caminho adotado por outros sites, de simplesmente encerrar a seção (abaixo, a íntegra do comunicado, em inglês).
Aqui no Brainstorm9, a gente já falou diversas vezes sobre a questão dos comentários, como eles podem ser ao mesmo tempo a melhor e a pior coisa da internet. A ideia da revista Tablet não é de todo ruim, pelo menos superficialmente falando, mas se prestarmos atenção, também não deixa de ser uma mordaça para impedir que as pessoas se expressem livremente. Ainda que haja alternativas para quem quer “ser ouvido, mas não quer pagar”, é impossível saber o quanto irá se perder com essa decisão.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Outdoor, Print
American Apparel
American Apparel: fashion or tacky? The concept “Remarkably ambiguous” plays with that, using a copy that can be both a compliment or a slander.
Advertising School:Miami Ad School, San Francisco, USA
Art Director:Martín de Ferrari
Copywriter:Martín de Ferrari
Publisher assistant:Marina Beldi
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
