En attendant la sortie du film d’animation « Snoopy et les Peanuts » qui sortira en décembre 2015, voici que le célèbre petit chien blanc s’invite dans les affiches de films Oscarisés dont celle de The Grand Budapest Hotel et Birdman. Après les affiches revisitées façon pop-art, découvrez ces posters détournés avec humour ainsi que la bande-annonce du film.
Quando pensamos em piano, imaginamos um instrumento clássico, que hoje permanece o mesmo que aquele tocado por grandes mestres como Beethoven e Chopin há muito tempo. É claro que o piano evoluiu daquele tempo pra cá, inclusive dando origem a novos instrumentos como os teclados e sintetizadores, mas seu design e funcionamento básicos não se alteraram substancialmente nos últimos dois séculos. Agora, o estudante de design Roland Lamb e o pianista húngaro Gergely Bogányi querem revolucionar o piano, cada um de seu jeito.
Lamb se inspirou em instrumentos como o violino e o trombone para dar uma nova interface ao piano elétrico. Segundo o designer, o piano é um instrumento “pixelizado”, pois uma nota é separada fisicamente da outra pelas teclas. Já o violino e o trombone são instrumentos em “alta definição”, pois a passagem de uma nota para outra é contínua, controlada pelo músico. Assim, ele desenvolveu um piano chamado Seabord GRAND que tem “teclas” em uma superfície ondulada de silicone. A forma de tocar lembra a do piano tradicional, mas é completamente inovadora, como você pode ver no vídeo acima. Pra você ter uma ideia, o Seabord GRAND está à venda no MoMA, o Museu de Arte Moderna de Nova York!
E falando em piano tradicional, foi nele que Bogányi resolveu inovar. O pianista trabalhou por dez anos com engenheiros, designers e técnicos para desenvolver um piano com um melhor som, que “atinja a plateia com mais eficiência e claridade”, além de ser mais resistente e demandar menos manutenção. O resultado foi este piano com design incrível, que lembra mais uma nave espacial ou um carro esportivo de luxo. Confira o piano de Bogányi no vídeo abaixo.
Post originalmente publicado no Brainstorm #9
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Union Station’s Beaux-Arts facade was transformed into a canvas for a 3D projection mapping video that was the centerpiece for the iconic Kansas City building’s centennial celebration,entitled, ‘The Monument Comes Alive.’ Bazillion Pictures created the 3D animation, visual effects and motion graphics for the project, and crafted the multitude of digital assets into a spectacle of imagery, color and light that tells the story of this architectural landmark and how it adapted and persevered through a tumultuous century.
It’s been a sluggish ad season for much of TV, but AMC Networks CFO Sean Sullivan sounded a different note on advertising when the company reported its earnings Thursday:
It should benefit from our stronger original programming lineup across all of our domestic networks, but most notably at AMC.
That wasn’t just a prediction. Ad revenue shot up 24.3% during the fourth quarter to $255 million, according to the company, boosted both notably and predictably by the ratings juggernaut “The Walking Dead.” The sheer size of the show’s audience and its high concentration of young men is a combination that many competitors just can’t match, which helps explain why AMC is already making a spin-off.
Forget the “idealistic” millennials and Generation X. It looks like Generation Z really cares about animal cruelty: The ASPCA was the most memorable TV advertiser among 13-to-19-year-olds since January 2014, according to a new ranking from Nielsen.
The company asked a sample of young viewers which commercials they remembered and whether they could correctly identify the brand it advertised.
The ASPCA’s heart-rending ads against animal cruelty were 2.63 times more likely to be remembered and associated with the correct brand among those 13-to-19 than the average commercial they saw, Nielsen said.
U.S. regulators invoked broad powers to ensure that Web traffic for all users is treated equally, adopting net-neutrality rules that supporters say will preserve a wide-open Internet and that opponents vow to fight in court.
The measure approved Thursday by the Federal Communications Commission prohibits companies such as AT&T Inc. and Comcast Corp. from blocking or slowing online traffic and from offering faster service in return for payment. It also brings wireless Internet service fully under the rules for the first time.
The 3-2 vote on party lines by FCC commissioners enshrines a regulation backed by the Obama administration and opposed by cable and telephone companies, which say the rules risk stifling a fast-growing Internet and will lead to rate regulation.
(TrendHunter.com) The Brabus 850 6.0 Biturbo Coupe is what happens when you take a Mercedes S63 and leave it in the hands of the most diabolically gifted aftermarket tuning company around. The original Mercedes was…
Despite the fact that we run a couple of industry gossip blogs, we get a lot of inappropriate pitches…so we could very much relate to today’s blind item, sent from a vendor that will remain nameless to an agency that will do the same.
This email is real — and our contact tells us that it landed in the inboxes of every member of his/her team this morning along with a series of “personalized intros”:
Jennifer Jennifer bo-bennifer, banana-fanna-fo-fffrrrriggin hell, what am I doing? Sorry, when I get nervous I involuntarily play The Name Game. It’s weird. Mind if we start over?
I’m ___, a custom ___ based out of lower Manhattan. We make ___ for __ – think ___, but with a brand message at the center.
That’s why I’m in your inbox. The work you all did with ___ and ___ is great. Wait, so blacks and jews can finally get down with the crackas? #WhiteBoyStreetCred. Seems to me we’ve got like minds, and I likes that…
Check out the work we did for ___ (yeah, that ___). Here’s our ode to one’s manhood in the form of a power ballad. #catchmydrip?
Oh, and also this: ___ – it’s like viagra for your deck. You’re welcome.
Why I’m really stalking you: We’re always on the hunt for new, interesting projects to collaborate on and we’d love to make some new friends. Anyone want to drink drinks or lunch some lunch purchased by ___??
I sure do. Holler back.
Love,
_____
Good god, the hashtags.
At least the sender of this message seems somewhat self-aware; he/she did use the word “stalking,” but this entry belongs squarely in the #PRFAIL category.
We posted because we have never received such an appalling message — and we welcome any opportunity to waste a few minutes reviewing unbelievably shitty stock photos.
Last year, Colorado became one of four states (and now Washington D.C.) to take the common-sense measure of ending cannabis prohibition, which may have left some residents with questions regarding the specifics of the plant’s legality. So Denver-based agency Cactus worked with production studio Roger on an animated PSA entitled “Good To Know” on behalf of the Colorado Department of Public Health and Environment (and possibly payed for by taxes on legal cannabis), the beginning of an 18-month educational campaign from the state, which will also include OOH, radio, print, digital and social components.
“Instead of just telling you what you can’t do, we’re going to tell you what you can do, too,” promises the voiceover near the beginning of the spot. “Good To Know” uses simple animation, which avoids seeming too cartoonish or psychedelic, to illustrate the answers to some common-sense questions about legal cannabis. The PSA lays out such basics as “don’t drive high,” keep it out of the reach of children and that you have to be 21 or over to purchase or use. It also points out that, should you choose to use, “public space, federal land, and your car aren’t the place.” The PSA also reminds viewers that cannabis bought in Colorado can’t leave the state, an issue that has caused some brushback from Colorado’s conservative neighbors. It ends by directing viewers to GoodToKnowColorado.com. While the information shared in the video seems pretty obvious and common-sense, it’s also important to make certain residents are on the same page and the PSA may ease the worries of less-informed Colorado residents who have concerns about the law.
“Our job was not to encourage marijuana use, or to judge it, but rather to create an educational campaign that’s interesting, relevant and likable in order to ensure the messages would be welcomed by, and helpful to, individuals on all sides of the issue,” explained Brian Watson, Cactus vice president, creative director. “Roger has been on our radar at Cactus for a while now, and as we began conversations with them about this project, it quickly became clear that they would be the perfect partner to execute the delicately balanced design and animation style we had in mind for this campaign.”
Credits:
Coca-Cola is about to throw a big — and expensive — global birthday party for its 100-year-old bottle.
A yearlong centennial campaign will include 14 TV ads, a custom anthem, a traveling art exhibit, a global art competition and an outdoor and digital campaign featuring images of Elvis Presley, Marilyn Monroe and Ray Charles, according to details released Thursday.
The campaign, which executives first teased last week, celebrates the curvy “contour” bottle that was patented in 1915. Ads will run in more than 140 countries. Most of the TV spots are by Wieden & Kennedy, Portland and Ogilvy & Mather, Paris. Contributions also came from Sid Lee, Canada and McCann, Madrid.
It started with a case of coyote urine.
Before June 1, 2014, just four episodes of “Last Week Tonight With John Oliver” had aired. The weekly, half-hour HBO show took on current affairs from comedic angle. Conceptually in debt to Mr. Oliver’s alma mater, “The Daily Show,” “Last Week Tonight” nonetheless aimed for deeper dives on abstruse subjects, hardly a tried-and-true recipe for TV success. But as the fifth show began at 11 p.m. that Sunday, the British comedian introduced his latest explainer, joking that the internet had vastly increased access to everything from cat pictures to “a case of coyote urine.”
What followed was an acclaimed segment on net neutrality, that not only created significant buzz for his show but gave a bump to a political movement that will score its biggest victory to date on Thursday when the Federal Communications Commission is expected to buck cable companies, the GOP, and its own previous stance, to ensure protections for Mr. Oliver’s beloved open-access internet for millions of Americans.
Apple is entering the runway for its Watch launch. On Thursday, the company sent out a cryptic invitation for an event on Monday, March 9th, in San Francisco. The Apple logo appears against a flowery design, with the tagline, “Spring Forward.”
It’s one of a few signs the company will use the stage to offer details on its first wearable product. Apple has used the venue, the Yerba Buena Center for the Arts, for prior product launches, including iterations of the iPod and iPad. In January, during an earnings call, CEO Tim Cook said said the device would begin shipping in April. March 8 marks Daylights Savings Time, when clocks push forward an hour.
Earlier this week, Apple ran its first advertisements for the device, a 12-page spread in the March issue of Vogue. Apple has not set pricing for the luxury version of its three models, the Apple Watch Edition; some analysts have guessed it could peak as high as $20,000.
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The Helix…
Zulu Alpha Kilo launched an awareness campaign to promote the National Advertising Challenge (NAC), formerly the National Advertising Awards (NAA), with the intention of doubling last year’s submissions.
The campaign coincides with the release of NAC’s nine creative briefs, “sponsored by Canadian marketers looking for solutions across nine categories (Big Ideas, Campaign, Student, Print, OOH, Wild Card, Not for Profit, Media Innovation, and Digital).” Winning teams will receive a trip to Cannes, for the International Festival of Creativity.
The briefs are at the center of Zulu’s 90-second video for the campaign, which attempts to use humor to draw attention to the NAC. In the spot, a creative resource manager discovers a young creative printing out the NAC briefs. Worried about the agency juggling its already full workload, she is stressed out at the prospect of adding more to the agency’s workload, and responds as you might expect. Zulu Alpha Kilo worked with production company Someplace Nice and director Pete Henderson on the spot.
“We have big aspirations for the NAC, but we were facing a serious comprehension issues within the creative community,” said Ellie Metrick, marketing and communications manager at NAC, in a statement. “This year’s online video goes a long way in explaining that we offer creatives an opportunity to do original work in exchange for a chance to go to Cannes.”
Credits:
Agency: Zulu Alpha Kilo
Client (Company): National Advertising Challenge
Creative Director: Zak Mroueh
Art Director: Ari Elkouby
Copywriter: George Ault
Agency Producer: Tara Handley
Production House: Someplace Nice
Director: Pete Henderson
Account Team: Alexandra Potter
Client: Ellie Metrick
Production House Producer: Robbie McNamara
Video Post Facility / Editing Company: Rooster
Editor: Chris Parkins
Online/Transfer: Fort York
Flame Artist: Lauren Rempel
Audio Post Facility/Music House: Zulu Alpha Kilo
Audio Director: Stephen Stepanic
Engineer: Stephen Stepanic
Here’s a quick one we missed: less than three weeks after (finally) being acquired by Publicis, Sapient or Publicis.Sapient will have to defend one of its largest accounts in Chrysler’s pending digital review.
As AdAge reported yesterday, Fiat Chrysler has invited Sapient to participate in the review for Chrysler, Jeep, Ram, and Dodge. No word on which agencies will be competing.
This isn’t the only recent agency shift for Chrysler: in July, the company moved its social media account from Ignite (which took over after a certain F-bomb controversy) to an IPG shop. In December it also chose a new translation agency.
Sapient first won the account in early 2010 weeks after Chrysler named W+K its creative AOR. Wieden and The Richards Group continue to create work for the client.
For an example of Sapient’s below the line work for Chrysler, here is its 2014 Chrysler.com redesign mini-case study.
Attention, creatives: You have actual paying clients, and shouldn’t be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it quiet.
That’s the message of this amusing video by agency Zulu Alpha Kilo encouraging entries to Canada’s National Advertising Challenge—a contest that challenges creatives to dream up the most unconventional solutions for Canadian marketers. Sounds like fun? Sure, but you’d better not let certain colleagues know you plan to enter.
The winning teams get a trip to Cannes in June. The NAC got 200 entries last year, but hopes to double that this year. The briefs go live March 2, with a deadline of March 30.
“We have big aspirations for the NAC, but we were facing a serious comprehension issues within the creative community,” says Ellie Metrick, marketing and communications manager at NAC. “This year’s online video goes a long way in explaining that we offer creatives an opportunity to do original work in exchange for a chance to go to Cannes.”
CREDITS
Agency: Zulu Alpha Kilo
Client (Company): National Advertising Challenge
Creative Director: Zak Mroueh
Art Director: Ari Elkouby
Copywriter: George Ault
Agency Producer: Tara Handley
Production House: Someplace Nice
Director: Pete Henderson
Account Team: Alexandra Potter
Client: Ellie Metrick
Production House Producer: Robbie McNamara
Video Post Facility / Editing Company: Rooster
Editor: Chris Parkins
Online/Transfer: Fort York
Flame Artist: Lauren Rempel
Audio Post Facility/Music House: Zulu Alpha Kilo
Audio Director: Stephen Stepanic
Engineer: Stephen Stepanic
Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device’s launch in April. Rate-card value: north of $2.2 million.
All three versions of the watch—the luxe 18-karat gold model, a sports watch and the leather-bound standard edition—are featured in the magazine’s “Spring Fashion Blockbuster,” and the images we’ve seen so far look appropriately stylish. (Scroll down to see for a sample of pages from the ad section.)
The sleek, angular devices are tastefully displayed in classic Apple style against plain white backgrounds. In one shot, the watch’s face appears to rise from a milky mist, the muted hues of its app icons signaling its time has arrived. Another shows a rising segment of the band in stark relief, suggesting a silvery stairway to heaven (by which I mean the nearest Apple Store, naturally).
More than anything, these arty abstractions resemble jewelry advertising, with the Apple Watch cast as the latest shiny bauble for the tech-crazed masses. Tres chic! Tres Apple!
Observers have generally lauded the strategy of positioning the watch as a fashion accessory, though some point out that Google Glass went the Vogue route with a spread two years ago and failed to catch on with the masses.
In my view, that’s an unfair comparison. The failure of Google Glass has been analyzed to death, but ultimately, its lack of “cool”—perched on users’ faces, for everyone to see—was perhaps a fatal, if unavoidable, flaw.
Apple Watch, a far more discreet wearable, won’t provide such a sorry spectacle. Like fine timepieces of old, it’s designed to be admired while remaining unobtrusive. Folks who catch a glimpse of the gadget won’t confer Glasshole-type scorn on wearers. Instead, the device will inspire curiosity and a desire to buy.
It will be in vogue in for years. Just watch.
Pour ce début d’année 2015, Fubiz a sélectionné les plus beaux posters de films qui sortiront ou sont sortis cette année en France : Birdman, le prochain James Bond, In the Heart of the Sea, Jurassic World, Lost River, Ant Man, Mad Max, Vice Versa ou encore It Follows… Des films attendus à découvrir dans la galerie.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
