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Feb 27

NAPA Auto Parts: Chase

Posted in: Uncategorized

Advertising Agency: VML, USA
Chief Creative Officer: Debbi Vandeven
Executive Creative Directors: Aaron Evanson, John Godsey
Group Creative Director: James Holden
Creative Directors: Steve Martin, Derek Anderson
Senior Copywriter: Rob Schneider
Senior Art Director: Eric Thompson
Senior Producer: Shaun Campbell
Managing Director, Client Engagement: Jen McDonald
Group Director, Client Engagement: Susan Clements
Supervisor, Client Engagement: Ashley Renken
Senior Account Manager, Client Engagement: Laura Picicci
Production company: Rabbit
Director: Tim Abshire
Edit house: 19 Below

Feb 27

Mettre Alimentos: Beach

Posted in: Uncategorized

Advertising Agency: CCZ*WOW, Curitiba, Brazil
Creative Director: Rodolfo Amaral
Head of Art: Alexandre Norito Miyaki
Art Directors: Alexandre Norito Miyaki, Silvano Gurski
Copywriters: Rodolfo Amaral, Bruno Trindade
Digital Planning: Silvano Gurski
Account Executive: Gustavo Pessoa
Art Buyers: Adriana Bonfim, Alessandra Carrenho
Illustrator: Nukearts Design Studio
Approval: Lucas Tavares de Farias
Published: January 2015

Feb 27

Mettre Alimentos: Pool

Posted in: Uncategorized

Feb 27

Mettre Alimentos: Park

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Feb 27

Panasonic Toughbook 54: Celebratory Burnout

Posted in: Uncategorized

Advertising Agency: Sigma Group, USA
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Account Executive: Kelly Mastrojohn
Production Company: Wondersmith
Directors: Mortimer Jones
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
VFX Lead: Byron Nash
Final Color: Color Collective NY
Colorist: Alex Bickel
Music Composers: Chris Walldorf, Patrick Boyd

Feb 27

Cards For Sexuality : Miami Ad School

Posted in: Uncategorized

desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

Insight : For some reason, there are silly stigmas associated with sex stuff from a young woman’s point of view.

Solution : Cards Against Humanity is a great way to break the ice. What if they released a new stand-alone pack to empower women, and subsequently all genders, with a game that breaks the ice on sex talk and lets females hold the cards of the sexual conversation.

Art Director : Rajath Ramamurtny

Copywriter : Edward Miller

School : Miami Ad School, Miami

The post Cards For Sexuality : Miami Ad School appeared first on desicreative.

Feb 27

Kobalt, Music Services Company, to Announce $60 Million in New Investment

Posted in: Uncategorized

The company, which handles music publishing rights, will use the money to expand its extensive data-tracking system.

Feb 27

Correio da Manhã: Responsive print ad

Posted in: Uncategorized

Starting with the idea that one piece of paper can be as responsive as a website and that it can be adapted to all the formats we want, we created a print ad in which all the information is adapted to the space available in the page as this is folded. Like the websites that are optimized for different screen sizes, the Correio da Manhã print ad was conceived to be manually adapted to 3 formats, so that the readers can get to know the newspaper new website and how it can be easily accessed by tablet or smartphone.

Advertising Agency: Ogilvy & Mather, Portugal
Creative Director: Jorge Coelho
Creative Supervisor: João Guimarães
Copywriter: Rui Antunes
Art Director: Nuno Gomes
Managing Partner: Francisco Costa
Account Director: Paulo Caixeiro
Account Executive: Catarina Oliveira
TV Producer: Paulo Carrapito
TV Production: Mixturas
Production & Logistics: Eduardo Vale, João Carrapito, Álvaro Carrapito
Packshot animation: Tiago Simões

Feb 27

Global Deal to Release New Albums on Fridays

Posted in: Uncategorized

To help combat online piracy, the music industry’s global trade group has decided on Fridays as the official day to make new albums available.

Feb 27

National Bank Kenya: Tree desk calendar

Posted in: Uncategorized

Advertising Agency: Scanad, Nairobi, Kenya
Creative Director: Inam Kazimi
Art Director: Divya Buddhdev
Copywriter: Inam Kazimi
Additional credits: Martin Mwangi
Published: January 2015

Feb 27

National Advertising Challenge: Briefs

Posted in: Uncategorized

Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
Art Director: Ari Elkouby
Copywriter: George Ault
Agency Producer: Tara Handley
Production House: Someplace Nice
Director: Pete Henderson
Account Team: Alexandra Potter
Production House Producer: Robbie McNamara
Video Post Facility / Editing Company: Rooster
Editor: Chris Parkins
Online/Transfer: Fort York
Flame Artist: Lauren Rempel
Audio Post Facility/Music House: Zulu Alpha Kilo
Audio Director: Stephen Stepanic
Engineer: Stephen Stepanic

Feb 27

Labamba: Little broken heart

Posted in: Uncategorized

To be a freelancer in advertising is awesome! The demand is huge, everyone wants you, the money is right and the leisure too. A week here, a week there, it’s never boring. Epic! So why commit? Because there a people who are sad when you cut and run after a week of great, intensive, hugely emotive teamwork! Viva LABAMBA! #StopFreelancing – Join the Team

Advertising Agency: Labamba, Germany
Directors: Vroni Engelmann, Tony Cliff
DOP: Jakob Suess
Music: Tommy Norin
Sound design: Niko Grunert
Creative: Felix Schulz

Feb 27

Clorox: Mop

Posted in: Uncategorized

Advertising Agency: DDB California, USA
Associate Creative Director / Art Director: Tim Stier
Associate Creative Director / Copywriter: Todd Taber
Art Directors: Frances Yaramishyn, Madeline DeWree
Copywriters: Alex Lee, Tyler Booker, Pablo Isaza
Senior Producer: Mark Tobin
Group Creative Director: Jim Bosilijevac
Production: O-Positive
Director: Brian Billow
Executive Producer: Marc Grill
Line Producer: Timothy Fermino
Editorial and Finish: No6
Director: Chan Hatcher
Producer: Kendra Desai
Executive Producer: Crissy DeSimone
Color Correct: Co3
Colorist: Dave Hussey
Sound Design and Mix: Lime Studios
Designer: Rohan Young
Producer: Susie Boyajan

Feb 27

Clorox: Belt buckle

Posted in: Uncategorized

Feb 27

Clorox: Contest

Posted in: Uncategorized

Feb 27

We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You

Posted in: Uncategorized

AdPulp is for ad grunts, by ad grunts. We’re not Adverati. We can’t be, we’ve never been to Cannes. We know our place. And we’d like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you […]

The post We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You appeared first on AdPulp.

Feb 27

Verizon just dropped the mic on the FCC. In Morse Code

Posted in: Uncategorized

In case you didn’t hear, the FCC voted in favor today of enforcing “net neutrality,” by regulating the internet the same way as the telephone, and wanting to ban business practices it decries as being “unjust or unreasonable,” which is very vague and open to interpretation and will totally work. Har har har.

Adland:

digital

Feb 27

Fitness Trackers Eating Away at Weight Watchers

Posted in: Uncategorized

Weight Watchers is losing the race for customers against fitness gadgets.

Revenue fell 10% to $327.8 million in the fourth quarter, Weight Watchers International said in a statement Thursday, declining for the eighth straight period as FitBit, Jawbone and other activity trackers lure dieters away.

Weight Watchers, founded in 1961, has built up an ecosystem of dieting programs, food products and support centers for people seeking to slim down. With consumers paying more attention to how many calories they’re burning from exercise or everyday activities, fitness gadgets have surged in popularity, with 51.2 million American adults using applications to track their health, according to Nielsen. That’s making it harder for Weight Watchers to justify subscriptions starting at $20 a month, since activity trackers can be paired with free mobile apps that make it easy to analyze caloric input and output.

Continue reading at AdAge.com

Feb 27

Esta é a dura vida de um homem em câmera lenta

Posted in: Uncategorized

leonard

Quem é que nunca imaginou como seria correr em câmera lenta igual na abertura de “S.O.S. Malibu” ou caminhando como “Cães de Aluguel”? Bom, parece que não é tão legal assim viver em câmera lenta.

O curta “Leonard in Slow Motion” mostra as dificuldades na vida de um homem que sofre do raríssimo problema de estar preso em câmera lenta enquanto todo o mundo ao redor dele segue na velocidade normal. Ir para o trabalho, tomar um café e chamar uma garota para sair são tarefas muito mais difíceis para Leonard. Mas é divertido, vale a pena assistir!

leonard

Post originalmente publicado no Brainstorm #9
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Feb 26

Beautiful Set Design by Catherine Losing

Posted in: Uncategorized

La photographe anglaise Catherine Losing travaille en collaboration avec de talentueux set designers et stylistes culinaires. Au fil de ses séries, l’artiste nous surprend avec son style coloré et dynamique capturant de superbes mises en scène conceptuelles et compositions abstraites.