Feb
20
Alka Seltzer: Relieves the fall
Posted in: Uncategorized
Print
Alka Seltzer
Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Creative Director:Mayara Geronimo.
Art Director:Mayara Geronimo.
Teacher:Toni Rodrigues
Feb
20
Lithuanian Bank Association Credit card: Daily Shopping
Posted in: Uncategorized
Film
Lithuanian Bank Association
Image TVC campaign promoting Credit Card use (aired in all the Baltic Republics).
Advertising Agency:Adell Taivas Ogilvy, Vilnius, Lithuania
Creative Director:Galmantas Sasnauskas
Art Director:Alberto Berton
Copywriter:Mindaugas Juozapavicius
Additional Credits:Director: Misko Iho
Production House:DANSU, Vilnius
Feb
20
Emirates NBD The PRIDE Program: Perspectives
Posted in: Uncategorized
Media
Emirates NBD
Emirates NBD invited people in the UAE to a special art exhibition called ‘Perspectives’ showcasing exclusively curated work created by upcoming artists. We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting. This experiment’s video is the first step in a nationwide program called PRIDE – People Receiving Independence and Dignity through Empowerment. The program is meant to educate, develop, empower and integrate special needs children into society and help open the eyes of people around that these children can be able members of the community.
Advertising Agency:FP7/DXB, Dubai, United Arab Emirates
Head of Insights & Strategy:Tahaab Rais
Associate Creative Director:Josephine Younes, Nayaab Rais
Creative Strategy:Tahaab Rais
Art Director:Josephine Younes
Copywriter:Nayaab Rais
Account Director:Vicky Kriplani
General Manager:Spiro Malak
Account Manager:Layan El Haf
Account Executive:Erna Redzepagic
Senior Designer:Sameer Ketkar
Design Director:Erol Salcinovic
Head Of Creative Services:Khaled Hamza
Production Manager:Sreenivas Kuniyil, Kamilla Huseynova
Studio Artist:Kashif Ahmed
Retouch Artist:Amit Borawake
Feb
20
DGT Dirección General de Tráfico: Emoticons
Posted in: Uncategorized
Print
Dgt
A Spanish campaign to inform consumers of the dangers of using your smartphone while driving.
Advertising School:Zink Project, Madrid, Spain
Creative Director:Xosé Roi, Javier Rubio
Art Director:Xosé Roi
Copywriter:Javier Rubio
Illustrator:Xosé Roi
Feb
20
Heineken: Happy 4713
Posted in: Uncategorized
Print
Heineken
Advertising Agency:Rothco, Dublin, Ireland
Art Director:Sam Caren
Copywriter:Martin Corcoran
Account Director:Grace Looney
Feb
20
Vilniaus Plunksna: Mars, Jamaica, Iceland
Posted in: Uncategorized
Print
Vilniaus Plunksna
Because everyone’s gone for badminton.
Campaign for Vilniaus Plunksna, an amateur badminton tournament.
Advertising Agency:Adell Taivas Ogilvy, Vilnius, Lithuania
Creative Director:Dominykas Zilenas, Tomas Karpavicius
Art Director:Ignas Kozlovas
Copywriter:Dominykas Zilenas
Illustrator:Aurimas Sandaris
Feb
20
Ikea's 'emoji' keyboard experiment backfires
Posted in: UncategorizedIkea has launched its own emoji keyboard for smartphones, but users have pointed out the new app does not actually work.
Feb
20
Michael Kors joins Snapchat for New York Fashion Week
Posted in: UncategorizedMichael Kors partnered with Snapchat for New York Fashion Week, giving younger fans access to behind-the-scenes moments at shows.
Feb
20
P&G boss: we must nail the brand promise
Posted in: UncategorizedProcter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has promised to put consumers back at the heart of operations.
Feb
20
Coca-Cola Puerto Rico: Emoticoke
Posted in: Uncategorized
Online, Mobile
Coca-Cola
The international brand of happiness embraces the universal language of emotions: emojis. We called it Emoticoke: an innovative and easy way to attract Coke fans to visit our website, and a promotional platform as well. The idea is simple, substitute letters with emoticons of happiness.
Advertising Agency:EJE DDB, San Juan, Puerto Rico
Chief Creative Officer:Enrique Renta
Executive Creative Director:Santiago Cuesta
Associate Creative Director:Ricardo Uribe
Copywriters:Santiago Cuesta, Ricardo Uribe, Juan Romero, Nuria De La Banda
Art Director:Jesse Echevarria, Luis Figueroa
VP Managing Partner:Edgardo Manuel Rivera
Account Executive:Alexandra Ramírez
PR Account Executive:Jennifer González
Digital Director:Janette Robles
Digital Planning:Jose Ramón González, Anadys Félix
Programmer:Daniel Saenz
Video:Alejandro Ussa
Feb
20
Diamond Wardrobes
Posted in: UncategorizedEn s’inspirant des formes polygonales des diamants, le studio Italien Biagetti, dont nous avons déjà pu présenter certains produits, a conçu cette série d’armoires atypiques. L’effet de surprise est total lorsque ces blocs aux multiples facettes ouvrent leurs portes sur un espace de rangement intensément coloré. À découvrir.
Feb
20
W&K co-opts Tokyo MD to run Amsterdam office
Posted in: UncategorizedWieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.
Feb
20
A 10K Timelapse Demo
Posted in: UncategorizedOn connaissait la 4k ou la 8k, voici la 10K. Voici un sublime timelapse réalisé par Joe Capra aka Scientifantastic. La vidéo tournée au Brésil reflète l’extrême résolution de la caméra PhaseOne IQ180 utilisée lors du tournage et chaque image mesure 10328×7760 pixels. A découvrir dans la suite.
Feb
20
Adult Performer Portraits – Roger Kisby Photographed Adult Performers at the AVN Awards (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Roger Kisby photographed adult performers at this year’s Adult Video News awards—and no, not in the way you’re thinking.
Kisby explains his intent with each image by…
Feb
20
65 New Balance Shoe Innovations – From Custom Sneaker Kiosks to Charitable Marathon Kicks (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These New Balance shoe innovations range from custom sneaker kiosks to charitable kicks that commemorate the victims of the Boston Marathon bombings. Known for creating quality running and outdoor…
Feb
20
Sculptural Spiral Sinks – This Swirling Washbasin Assumes the Organic Shape of a Conch Shell (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The vast majority of freestanding bathroom basins take a very similar form, so it’s a surprise to see a design like that of the Spiral sink. Dreamed up by Taher Nasiri and Naser Nasiri, this…
Feb
20
Lifebuoy "Have a Germ-Free Chinese New Year" (2015) 1:40 (China)
Posted in: Uncategorized
Smart idea from Lifebuoy soap. With billions of Chinese celebrating the New Year there are a lot of germs on those red packets you hand out to your kids. Lifebuoy had a smart idea to turn those red packets into antibacterial soap. Simple. Smart. Well done.
Country:
Commercials:
Feb
20
Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos
Posted in: Uncategorized
Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael’s house from GTA5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.
Elliott (who’s also the chief Mercury judge this year) even has a “NO” button to make his disapproval absolutely clear. Guyet is clearly having a ball with his impressions, and some of them are frighteningly accurate. Yes, nightclub ads really do sound that rapey.
The side effects portion of video No. 1 introduced the phrase “anal snoring” to my lexicon, which I consider a plus. Video No. 2 is more of the same, with Elliott and Guyet taking on AutoTune, bad writing and yelling, and long website URLs.
After all this, I’d be interested to hear what they like about radio advertising, because the tropes these videos are crapping on represent about 99 percent of it. Hey guys, how about some examples of what wins a Mercury?
Submissions are being accepted now through April 6 for this year’s Radio Mercury Awards. Enter at RadioMercuryAwards.com.
CREDITS
Client: Radio Advertising Bureau
Voiceover artist: Paul Guyet
Script: Robert Rooney, Creative Director, Y&R NY
Director Kevin R. Frech
Camera: Taylor Christoffel
Recording Studio: Sound Lounge
Recording Engineer: Collin Blendell
Production Company: Logical Chaos
Editor: Nick Fehver
Feb
20
Business Briefing: MSNBC Removes Two Hosts to Focus on Straight News
Posted in: UncategorizedThe change is a strategy shift at MSNBC, which long has filled its schedule with left-leaning political commentary and now is moving toward straight news from 9 a.m. until 3 p.m.
Feb
20
The Times Company Announces Board Nominees With Web Credentials
Posted in: UncategorizedThe New York Times Company announced two new nominees for its board, Dara Khosrowshahi, the chief executive of Expedia, and Rebecca Van Dyck, a Facebook executive.
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