Advertising Agency: Grip Limited, Toronto, Canada
Creative Director: David Crichton
Art Director: Danielle Zablocki
Copywriter: Jonathan King
Photo retoucher: Pete Aspros
Print Production Manager: James Graham
Account Manager: Sophie Bertram
Published: February 2015
Inspirés par le design du jeu Rubik’s twist des années 70, les designers Oikimus Maria et Ivan Zverev de Oikimus Design ont revisité le jeu d’origine pour le transformer en lampe modulable. Conçue en contreplaqué, la lampe émet de la lumière grâce à des Leds disposées sous des plaques en plexiglas.
Le photographe russe Evgeniy Zaytsev a capturé des vues époustouflantes du ciel lors de ses voyages à travers son pays. Les photos sont formées par la fusion de clichés pris au cours de plusieurs heures. Le mouvement de la Terre fait le reste.
Central Saint Martins has launched the ‘London is Changing’ campaign, using digital billboards to highlight personal stories about the city’s housing crisis.
Sejam músicos, cineastas, escritores, pintores ou carnavalescos (Olha a Beija-Flor aí, gente!), os artistas historicamente enfrentam enormes dificuldades para levantar o dinheiro necessário para bancar suas criações. E muitas vezes, sabe-se lá de onde vem o dinheiro.
Enquanto isso, um dos dilemas da indústria cultural é a equação financeira para manter a produção regular: Video on demand, assinaturas, crowd funding e err… torrents. Será que tudo isso realmente vai ser capaz de bancar os anseios criativos da nossa geração?
Zing! traz os jornalistas Alexandre Maron e Luciana Obniski discutindo cultura pop como se fosse… Bem, como se fosse coisa séria. Porque, para eles, é. São conversas profundas sobre assuntos aparentemente banais.
Ouça!
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Críticas, elogios, sugestões para zing@brainstorm9.com.br ou no facebook.com/zingpodcast.
Post originalmente publicado no Brainstorm #9
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Last year, Samsung stole the Oscar spotlight with its Galaxy phone when the show provided the canvas for a celebrity selfie that ricocheted around the web. This year, the marketer shifted attention to different hardware.
The Korean marketer used its air time in the Academy Awards Sunday night partly to promote the high-definition TV model, SUHD TV, that it introduced in January: One spot shows a roster of actors including Comedy Central duo Keegan-Michael Key and Jordan Peele waxing nostalgic about their favorite movie and TV scenes. It ends with the tagline “The best TV deserves the best TV.”
In another Samsung ad, an amateur director shoots a film using Samsung devices. The spot features the brand’s large Note phone and tablets, with a brief apperance of its virtual reality headset, Gear VR, at the end.
Category: Up Your Game
Summary: With the recent buzz around Super Bowl ads, a few questions came to mind. “Why do these advertisers only put forth their best efforts for this one-time event? What is it that makes these efforts their best? Why aren’t they working this hard to create great marketing all of the time?”
If you were a fan of Christopher Guest’s classic movie Best in Show, PetSmart has the perfect campaign for you.
The brand, with agency GDS&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the tagline “Partners in Pethood.” The results are, unsurprisingly, great.
Like the movie, which Guest co-wrote and directed, the campaign features a parade of awkward, pet-obsessed nutjobs—including two played by Anna Faris and Jennifer Coolidge—who deliver their various quirks in perfect deadpan.
Faris plays a ditzy, catty dog owner throwing a birthday party for her terrier. In a second ad, Coolidge, a veteran Guest talent, nails the overbearing mother-in-law act in the campaign’s best, and riskiest, clip—the interplay with her character’s son is pretty spectacular.
Both ads broke during the Oscars on Sunday night—in 30-second versions—and three more spots are worth watching for more ridiculous, doting pet lovers.
There are even some good extra tidbits in the behind-the-scenes video, which goes out of its way to strengthen the somewhat odd “Pethood” positioning.
“When I hear the term ‘Pethood,’ it makes me want to give my child up—I have a human child—and just be the mommy to a bunch of animal,” says Faris. Adds Coolidge, “I never really liked my children, but I sure love my animals.”
In other words, it’s is a wonky portmanteau, but pokes fun at its target consumers in just the right spirit. And while Big Lots took a swing at treating pets like people in its focus-group themed spots last fall, the talent, pacing, and heritage here blow any competition out of the water.
CREDITS
Client: PetSmart
EVP Customer Experience: Phil Bowman
VP Marketing Communications: Shane McCall
Sr. Creative, Content Developer: Valerie Lederer
Assoc. Creative Manager, TV & Video: Tara Niederhaus
Agency: GSD&M
Group Creative Director/Art Director: Scott Brewer
Group Creative Director/Writer: Ryan Carroll
Assoc. Creative Director/Art Director: Ross Aboud
Assoc. Creative Director/Writer: Kevin Dunleavy
Account Director: Scott Moore
Account Supervisor: Brittany Hammer
Account Manager: Lauren Bradshaw
SVP, Director of Production: Jack Epsteen
Agency Producer: Monique Veillette
Associate Agency Producer: Adrian Weist
Production Company: GO
Director: Christopher Guest
Managing Director: Gary Rose
Executive Producer: Adam Bloom
Executive Producer: Catherine Finkenstaedt
Producer: Mark Hyatt
DP: Kristian Kachikis
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models.
Fred & Farid Shanghai produced an interactive website for the brand, which asks for access to your webcam and microphone. Adorable children in expensive clothing stare at you while you cover your eyes, uncover them, and shout peekaboo. The adorable children then laugh.
The agency calls it “maybe the cutest interactive website ever,” but I found it super uncomfortable. I took one for the team, tried it out, and had to adjust my screen so the children were “staring” at my ceiling and not at my face. On the plus side, you get to admire their clothing and then click on a link to buy the whole outfit (for $200).
The kids are adorable, and the clothing is beautiful, but something about it—maybe it’s the green light suggesting that you’re being recorded—feels a little bit like I’m starring in an M. Night Shyamalan film.
Dans « Spirit Stories », la photographe américaine Jessica Hines se focalise sur les petits détails d’une forêt et en capture de très belles images. À travers ces photos conceptuelles, l’artiste exploite la beauté cachée de la nature et propose une série abstraite aux couleurs essences. À découvrir dans la galerie.
If a gong had been handed out for best brand performance at the Oscars last night, Lego would have run away with it.
Wiggle, the online cycling and triathlon equipment retailer, has appointed Total Media as its media agency after a competitive pitch.
No comecinho deste ano, a Tiffany&Co. ganhou as manchetes por conta da campanha Will You, que entre os sete casais reais que estampavam os anúncios, escolheu um casal gay.
Visto por muitos como uma verdadeira ousadia, a marca de jóias seguiu em frente e recentemente lançou o primeiro filme de Will You. Aqui, o público acaba sendo uma espécie de testemunha ocular de romances modernos, que só poderiam mesmo resultar em pedidos de casamento. Afinal, como a própria campanha defende, toda vida em comum começa com uma pergunta.
O filme tem criação da Ogilvy & Mather de Nova York.
Post originalmente publicado no Brainstorm #9
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The ‘Penalty Box’ promised by the advertising industry’s new anti-fraud group remains vacant.
Linda Woolley, CEO of the Trustworthy Accountability Group (TAG) — an organization created by the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers — said in November the group would put bad actors in a ‘Penalty Box,” promising the naming of culprits, a rarity in the advertising industry.
“An enforcement program that doesn’t have teeth doesn’t do anybody any good,” Ms. Woolley said at the time. “TAG plans to call out bad actors.”
Back in 2010, when Google revealed that it was working on self-driving cars, the auto industry reacted with a blend of confusion and curiosity.
Why would Google, an Internet search engine and advertising company, want to develop a car?
Five years later, conventional automakers and suppliers understand the answer. And they’re responding by racing Google to perfect computer-piloted driving.
In the rush to spell the doom of NBC’s 45-year-old evening news flagship, media reporters and civilian rubberneckers last week engaged in a very public and foolhardy exercise in confirmation bias.
In case you’ve been languishing in a Boston-area snow cave for a couple of weeks, “NBC Nightly News” on Feb. 10 suspended its chief anchor and managing editor, Brian Williams, for six months without pay. The 55-year-old anchor’s various misrepresentations and misrememberings jeopardized the credibility of the news agency and the nation’s No.1 evening newscast, and so it was decided that he had to go.
NBC News veteran Lester Holt subbed in on Feb. 9, two days after Mr. Williams removed himself from the newscast for what the anchor had hoped would be merely “the next several days.” That’s when those reporting on the business of broadcast news began to stumble all over themselves.
Jump from Paper est une marque d’accessoire audacieuse qui propose des sacs semblant être directement sortis d’un cartoon. Entre réalité et fantaisie, il est difficile de distinguer si les sacs sont réels ou si ils sont dessinés sur le modèle tant les codes graphiques sont bien maîtrisés. À découvrir dans la galerie.
Chelsea football club ran a “Game for Equality” football match this weekend at the Chelsea V Burney game, replacing sponsors’ ads with the message “support Chelsea, support equality”.
Facebook has described the UK’s general election this year as the “conversational election”, an evolution on 2010’s so-called digital election.
AKQA’s Rei Inamoto, Saatchi & Saatchi’s Kate Stanners and Ogilvy & Mather’s Gerry Human are among the jury foreman for this year’s D&AD Awards.
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