Hasta La Creative!

Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a dose of new marketing, including a commercial for those toys.

It’s a fun little morsel of ’90s nostalgia—a parody of old Saturday morning toy ads. And like the film it’s promoting, it’s a multi-layered gem. It has more cuts than the entire movie, though, and also has young children (certainly not the target demo of the R-rated film itself). This is surely a nod to the original Birdman cartoon from the ’60s and the subsequent Adult Swim reboot.

“Hey kids! You too can now defeat Birdman’s arch-nemesis The Condor with this spiffy Birdman Action Figure! Batteries not included,” says the YouTube page, which goes on to mention that Birdman reopens in theaters this weekend.

Check out the ad, but don’t get too close—it “smells like balls.”

And for more Birdman action figure goodness, check out BirdmanSpeaks.com—and click on the speech bubbles. But make sure you have headphones. This isn’t G-rated stuff.

Primé en novembre dernier aux Lux Awards 2014, dans la catégorie « meilleure source de lumière », la fenêtre CoeLux est à s’y méprendre un système de lumière artificielle, reproduisant de manière stupéfiante la vision et l’éclairage d’un ciel azur. Un projet signé Paolo di Trapani, à découvrir à travers des mises en scène rappelant l’esthétique de Magritte.

Film, Promo, PR
Vertic

Not many businesses have to pitch for orders in the same way – but what if they had to? Imagine if your local pub had to pitch for clients’ orders too. We have done a film about the beer pitch and what that would look like. Read our blog post on the subject here: http://www.vertic.com/blog/when-pitching-is-perfect-life-is-good

Advertising Agency:Vertic, Copenhagen, Denmark

Novak Djokovic é um tenista sérvio, atualmente o número 1 do mundo e vencedor de 8 Grand Slams na carreira. O M1 Abrams é um tanque de guerra norte-americano, em operação desde os anos 80 e participou das guerras do Golfo, do Afeganistão e do Iraque. Djokovic mede 1,88m e seu saque tem uma velocidade de 200 Km/h. O Abrams pesa 62 toneladas e atira projéteis anti-tanque a mais de 3 Km de distância.

Um especialista em tênis e um especialista em ataques terrestres. E o especialista em efeitos visuais Michael Shanks colocou os dois para disputarem uma partida de tênis neste vídeo de 58 segundos, com direito a narração e explosões. Quem ganha?

Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Workplace dynamics aren’t what they used to be. Turns out, crafting a stellar resume and nailing all the interview questions won’t guarantee you get the job. A study conducted by Duke University researchers revealed a steep positive correlation between appearance and compensation.

Pensé par Shani Ha, « Table for Two » est un concept innovant de table scindée entre l’intérieure et l’extérieure d’un bistrot New-Yorkais. Cette installation interactive évoquant l’oeuvre « Nighthawks » d’Edward Hopper remet en question les interactions sociales au sein des mégalopoles. Plus dans la suite et sur le site de Shani.

No começo deste mês, Snickers marcou um verdadeiro touchdown com sua versão alternativa de A Família Sol-La-Si-Dó – ou The Brady Bunch -, criada especialmente para o Super Bowl. O sucesso da campanha estrelada por Danny Trejo foi tão grande que a marca, junto com a agência BBDO de Nova York, levou o primeiro Clio Creative Bowl.

Para aproveitar a boa fase, a BBDO teve uma ótima sacada: pintar um mural em Nova York estampando a imagem de Marcia Brady – personagem central do comercial – e, ao longo de algumas semanas, transforma-la em Danny Trejo.

O resultado pode ser conferido no vídeo acima.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The United States has been in hot water over the years due to the poor standard of its school lunches. Salad chain Sweetgreen has decided to compare a typical American midday meal with those from…

Podcasts are enjoying a moment in the sun thanks to the success of “Serial,” which delves into a 1999 murder in Baltimore,

“Serial” has racked up nearly 72 million downloads since it began airing last fall, shattering all records. Overall, consumption of podcasts in the U.S. jumped 18% between spring and fall 2014, according to Edison Research. Americans now listen to roughly 21.1 million hours of podcasts daily.

Last October, New York magazine asked what’s behind the “great podcast renaissance.”

Continue reading at AdAge.com

The organization behind the AdChoices button — the little triangle on digital ads which lets you opt out of tracking — is expanding its capabilities to mobile apps.

The Digital Advertising Alliance is doing so with the release of a new app today, which it’s calling AppChoices.

“Originally it was just about desktop web,” said DAA Executive Director Lou Mastria of his organization’s mission. “We’ve evolved.”

Continue reading at AdAge.com