And here it is, the unsexiest commercial of Superbowl XLIX 2015. Tackle toenail fungus! Ew! Ad is describing product functions in football terms, and having toes with football helmet attacking brown words, I guess that’s as creative as these things get.
Estella Pyfrom brings technology access to kids, with her magic bus. Her “Brilliant Bus” is a mobile learning station that gives under served communities access to the technology that will help them reach their potential.
Screaming goats are the new black.
Coca Cola spills out over the internet, and makes online harassment happy messages instead. Wouldn’t it be fantastic if this were the case? I’d be pouring coke on servers right now.
For a brief moment, all over the United States, people worried that they TV had gone out right before the Big Game, or another blackout had happened. PSYCH! It was just this Chevy Colorado ad, reminding you that it offers built-in wi-fi.
At the same time that Katy Perry was entertaining an estimated audience of more than 100 million Americans during NBC’s Super Bowl halftime show Sunday evening, YouTube was putting on its own halftime show. About thirty minutes in after a minor flub, host Harley Morenstein asked his fellow YouTube creators starring in the live event, “Are we gonna do this again next year?”
It’s a good question, one that could still be asked of this year’s inaugural effort. Why did YouTube decide to go toe-to-toe with the Super Bowl halftime show?
Too-simple answer: to promote YouTube and its parent company Google. Thirty-nine minutes after the show began — and four game-minutes into the actual Super Bowl’s second-half — YouTube’s halftime show concluded with Mr. Morenstein directing viewers to check out YouTube’s Ad Blitz channel after the Super Bowl to vote for their favorite Super Bowl commercials. Then it cut to an ad for Google’s Chromecast connected-TV dongle.
(TrendHunter.com) This collection of February 2015 design products involves a hodge-podge of different concepts from technology to tattoos and home decor. Yet one thing that connects the designs is a sense of…
Here’s W+K New York’s full ad for Squarespace, which aired for the first time during the game last night. It made for an unusual pitch for a tech company.
Many viewers were a bit confused by Bridges’ chanting, but, as W+K ECD David Kolbusz said in the news release that went with the initial teaser:
“At its core, the campaign is a product demonstration…The album is a legitimate Jeff Bridges project, sold on a Squarespace site, with profits going to No Kid Hungry.
Hopefully the project will show people that Squarespace can help make anything they dream up become more amazing.”
The CEO of Squarespace partner Share Our Strength called it “The Super Bowl Ad That Fed a Million Kids,” though we don’t have any data so far on whether it satisfied the client’s desire to “send people to the web.”
Unlike the sites “featured” in the Wix campaign, this one is real (though the material on Bridges’ “sleep tapes” may be a bit too active for our tastes).
The campaign did answer the seminal question “Are Jeff Bridges and The Dude one and the same?” with a mellow but definitive “yes.”
Here’s the “making of” clip:
The McDonald’s Super Bowl stunt on Twitter paid off. At least on Twitter.
Ad Age is first to reveal the results of “Top Spot,” Twitter’s online polling for the best ads in Sunday night’s Super Bowl. McDonald’s won handily, earning almost 200,000 more interactions on Twitter than the runner-up, Always. Twitter measured interactions as mentions of the brand, its product, its tailored hashtag, its stars in the ad and other unspecified metrics. Those interaction metrics undoubtedly help put McDonald’s over the top. The Golden Arches brand dedicated its evening to Twitter’s interactive card platform, a product the social-media company has, in the past year, pitched loudly to advertisers.
Over 28.4 million tweets were sent during the game, related to the match and the halftime show, topping last year’s total by over 3 million missives.
| THE ORIGINAL? Young Director Award – 2010 Source : Cannes Lions SILVER & EPICA GOLD Agency : TBWA Helsinki (Finland) |
LESS ORIGINAL Doritos – 2015 Source : Adsoftheworld Superbowl Competition Finalist (USA) |
Dans la nuit du 22 janvier, le photographe chinois Kim Cheung a pu assister à un phénomène de bioluminescence sur les plages d’Hong Kong. Appelé « Noctiluca scintillans » ou encore « Sea Sparkle », ce phénomène naturel (causé par la pollution) donne une teinte bleutée et fluorescente à tous les micro-organismes présents dans l’eau : les algues et les planktons s’illuminent quand ils sont remués par le mouvement des vagues.
Kim Cheung/AP.
Kellogg’s, the cereal brand, is sponsoring ‘Deal or No Deal’, the Channel 4 game show, to promote its All-Bran cereal range.
Budweiser’s “lost dog” film was the star of the Super Bowl, leading the field for interactions and views by American Football fans, according to research from the analytics firm iSpot.TV.
Attraction, the dance troop that won ‘Britain’s Got Talent’, return as part of an £8.7 million campaign for Swinton Insurance.
Yum Brands’ KFC is set to move its creative account to Wieden & Kennedy from Interpublic’s FCB, an agency the brand has worked with for more than 10 years.
According to people familiar with the matter, both agencies presented ideas to KFC in a closed pitch.
Wieden & Kennedy declined to comment. KFC declined to comment.
Happy Groundhog Day. Later today, the famous groundhog “Punxsutawney Phil” will tell Pennsylvania citizens whether spring is coming early, or if they are in for six more weeks of winter.
The classic 1993 Bill Murray film “Groundhog Day” made this quirky event world famous. The plot sees Murray’s character, grumpy weatherman Phil Connors, experience the same day — February 2 — over and over again, in a neverending nightmare. No matter what he does — driving down railroad tracks into an oncoming train, jumping off a high building — he wakes up to the same Sonny & Cher song “I Got You Babe” day after day.
Groundhog Day reminds me of one of the biggest challenges faced by the digital ad industry today: an audience blinded to ads by overexposure to the same story over and over again. Estimates put the number of brand messages the average American consumer receives per day somewhere between 500 and 1,500. How do we help advertisers avoid getting stuck on repeat?
(TrendHunter.com) This collection of February 2015 modern trends introduces a lot of artistic elements into people’s lives by way of the home, public spaces and even the office. Although the usual design…
Pour cette série de photos qu’il a nommé « Down The River », Adrian Skenderovic a photographié en plongée l’avant de bateaux voguant sur les flots. Il est intéressant d’observer la richesse visuelle de ces clichés en fonction des formes et des couleurs des bateaux. À découvrir en images.
O que costuma acontecer por descuido, dessa vez foi estratégia de comunicação. Na noite de ontem, o perfil do site de recrutamento Monster divulgou uma peça parabenizando o time vencedor pela vitória do Super Bowl.
Comemorando a vitória do time de Seattle, a marca lembra o clássico erro que pode acontecer na cobertura de eventos como esse, onde peças celebrando a vitória de ambos os times costuma já estar pronta, apenas esperando o final da partida para ser postada. Um desleixo qualquer e a postagem errada vai ao ar.
No rodapé, o esclarecimento da sacada escolhida pela Monster – em caso de erros desse tipo, provavelmente você vai precisar buscar por um outro empregador, e a Monster promete ajudar nessa tarefa.
Congratulations Seattle from http://t.co/sPr4G1gHup! #biggame pic.twitter.com/eAa59yw1om
— Monster (@Monster) February 2, 2015
Post originalmente publicado no Brainstorm #9
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