Hasta La Creative!

Thanks to Sunday’s downer Super Bowl spot, we all learned that Nationwide isn’t exactly on the side of the angels.

Now, the divine comedy of this “extended cut” parody from Funny or Die and director Alan Richanbach (who co-wrote it with Travis Helwig) drives that message home. (“Funny or Die,” by the way, nicely sums up Nationwide’s approach to its two ads on Sunday.)

The shaggy-maned kid from the big-game commercial—actually, a kid actor playing the kid actor—shows up at the pearly gates, and whines on and on about meeting his demise in a preventable household accident.

If that punk keeps “harshing the vibe,” he doesn’t stand a prayer of getting into paradise, which is, after all, “chill as hell.” There’s a cute bit at the end, when a new shaggy arrival reminds us of the enduring popularity of a certain tried-and-true Super Bowl ad trope.

Funny or Die aren’t the only ones poking fun at Nationwide this week. Check out Conan O’Brien’s spoof of the commercial below.

Um novo app chamado TL;DR (acrônimo de internet para “too long; didn’t read”, ou “muito comprido; nem li” em português) quer encorajar os usuários a escreverem e-mails mais curtos e direto ao ponto, em 30 palavras ou menos.

A ideia do criador Ami Ben David é que ele tem vida e não pode ficar perdendo tempo com e-mails longos sem necessidade. Por isso, o leitor de e-mails permite que o usuário veja do que se trata o e-mail com uma olhada rápida e o faz preferir mensagens curtas ao escrever.

Em um tempo que o e-mail se tornou mais uma ferramenta de trabalho e os usuários comuns preferem a facilidade dos messengers, será que a ideia pega?

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Even though cake is the standard dessert people serve when celebrating birthdays, it can be nice to switch things up with cake alternatives. Whether you are planning a kid’s birthday party and…

Situé dans le parc commémoratif de la ligne ferroviaire de Suin, l’artiste Yong Ju Lee a conçu « Dispersion », des oeuvres sculpturales composé de wagon restaurés dont certaines parties ont été pixelisées pour montrer la fusion de l’installation dans son environnement.

Rona Fairhead, the new chairman of the BBC Trust, has used her first speech in the role to say the broadcaster needs to adapt to changing viewing trends and “catch-up” with competitors.

Ryanair has handed its £7 million European creative business to Dare after a competitive pitch.

Está no ar o Spoilers Talk Show 1, a primeira edição do podcast do Spoilers! Nessa nova empreitada, Denis, Leticia, Leonardo, Sylvia e o convidado Carlos Merigo discutem os caminhos percorridos pelos serviços de streaming que invadiram nossa programação televisiva. Qual será o futuro da disputa entre a Amazon e a Netflix? Quem serão os novos concorrentes nos meses que virão? Nosso jeito de ver TV já mudou?

Na segunda parte do programa, o assunto são as séries que acabam em 2015. Adeus “Parks and Recreation”, “Cougar Town”, “Justified” e até nunca mais “Two and A Half Men”. Nos minutos finais, os cinco dão suas recomendações sobre o que estão lendo, assistindo ou ouvindo nas últimas semanas no bloco “Põe na Lista”.

Ouça aqui!

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00m12 Apresentação
2m12 Caminhos do Streaming
25m57 Séries que vão nos deixar em 2015
38m00 Põe na Lista

CRÉDITOS:
Arte: Talles Rodrigues
Edição: Fernanda Scroglia
Tema: “Funny Weekend”, Antarctic

A realização do Spoilers Talk Show é fruto de uma parceria com o site Brainstorm #9. A partir desta primeira edição, será possível encontrá-lo também lá, ao lado dos podcasts Braincast, Anticast, Mupoca e Mamilos.

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Críticas, elogios, sugestões para podcast@spoilers.tv.br ou no twitter.com/spoilerstvbr.

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LINKS:

Premiada, Amazon tenta quebrar hegemonia da Netflix

Já tá na hora de conhecer as séries da Amazon

HBO oferece serviço de streaming similar a Netflix

Netflix’s Plans to Take Over the World

PlayStation’s first scripted TV show, Powers, debuts on March 10th

No Spoilers falamos de Cougar Town, Glee, Justified, Mad Men, Parenthood, Parks and Recreation e até Two and A Half Men.

“Põe na Lista”

Letícia: “Yes Please” da Amy Poehler (audiobook).

Leonardo: Archer (Você encontra Archer na Netflix).

Carlos: “Blockbusters – Como Construir Produtos Vencedores No Negócio do Entretenimento” da Anita Elberse.

Sylvia: Lena Dunham, Mindy Kaling e Kristen Wiig conversam em Sundance (Painel).

Denis: She-Hulk (No site de quadrinhos, Comixology).

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Everyone had specific tasks. Someone was responsible for yelling out the ad that was airing, letting the teams in front of the computers know so they could figure out whether they had a tweet ready to go or if it was a brand that was unknown. If a tweet had to be developed on the fly, then someone else–Mr. Gunning called this person a runner–would run the copy to McDonald’s assembled legal team to get it approved before posting. (Sweepstakes have many more legal hurdles than the garden-variety tweet.)

“It was extremely fast paced, but calm–a very defined process,” said Mr. Gunning. “It looked like a trading floor.”

That calm came because the agency teams from DDB, Golin and the Marketing Store did what Ms. Wahl called a rehearsal a few days prior, using an National Basketball Association game as the event.

Continue reading at AdAge.com

Onitsuka Tiger, the Japanese sports brand, is hoping to stand out from footwear rivals with a revamped brand concept centring on “kanketsu”, or calm.

Kate Jones, director at brand consultancy Mash Strategy, argues Ocado’s first ever profit was a hard-fought victory, driven by staying true to its vision.