(TrendHunter.com) Vintage-inspired knitwear brand Wildfox is introducing its ‘She’s a Gypsy’ Spring 2015 collection by way of a new lookbook starring Clare Settje, Jena Goldsack and Alyssah Ali,…
Minneapolis agency Preston Kelly worked with production company 8th Street and director Jonathan Nowak to create a series of ads comprising its “Another Reason Y” campaign for the Greater Twin Cities YMCA.
Each 30-second ad imagines a different far-fetched and life-threatening situation in which YMCA-derived physical fitness comes in handy. In the above “Cement Shoes,” for example, a man is targeted by the mob and thrown off a bridge wearing cement shoes. Luckily for him though, he’s such a strong swimmer that he doesn’t sink. Other scenarios include a woman outrunning a bear, and a man struggling to escape up a tree when confronted by a cyclops. That last one feels a bit out of place in the campaign, due both to the mythical creature and that it highlights the man’s lack of physical fitness, while the other spots in the campaign highlight how working out at the YMCA can have you ready for anything.
“Everybody talks a good game, but clients with the courage to actually break through the dreck on TV these days are rare,” said EVP Creative Director Preston Kelly. “The YMCA trusts Preston Kelly to develop ideas that will get them noticed and gives us the freedom to work with the production resources to bring those ideas to hilarious, cringe-worthy, dramatic life.”
Credits:
Agency: PRESTON KELLY?
EVP Creative Director: Chris Preston
Sr. Broadcast Producer: Anne Swarts
ACD/Art Director: Melissa Tresidder
Sr. Copywriter: Charlie Tournat?
Chief Experience Officer: Bob Thomas
Production: 8th STREET
Director: Jonathan Nowak
Executive Producer: Steve DeVore
Post Production: DITCH?
Editor: Brody Howard?
Colorist/ VFX: Matt Collings
Producer: Leah Rodgers?
Music and Sound Design: ECHO BOYS?
The One Club, an ad industry institution best known for honoring old white people since 1961, inducted five more agency veterans into its Creative Hall of Fame last Friday — and we have the pictures.
Readers will be most interested to know that inductees included R/GA founder/chairman/CEO Bob Greenberg. Here he is at Friday’s ceremony accepting the award from CCO Nick Law (all pics via Ric Callaher courtesy of The One Club):
…and here he is speaking to the crowd.
The org’s writeup praises Greenberg as “a pioneer in the advertising and communications industry for nearly four decades,” noting R/GA’s digital-first work for such clients as Nike and Beats.
The One Club also further illustrated the industry’s generational divide by naming Levine Huntley Schmidt & Beaver partner and “second creative revolution” vet Allan Beaver to the Hall. Here he is after accepting his award:
The night’s other honorees included Washington Olivetto, Chairman of WMcCann Brazil and CCO for the Latin American and Caribbean regions, and Lella Vignelli and her husband Massimo, who passed last May. The pair are best known for designing the New York subway system’s signage as well as logos for brands like Bloomingdale’s and American Airlines.
Vignelli was unable to attend the event, but here’s Olivetto:
Attendees included other top creatives such as (from left): Ted Royer, CCO of Droga5 and One Club Board Member; Pum Lefebure, co-founder and CCO of Design Army; and Andy Azula, Creative Director of The Martin Agency.
No word on whether Greenberg’s appointment marks a change in the unending digital vs. traditional debate — but for an additional bit of “how far we’ve come” nostalgia, here’s Nick Law telling former Spy Matt Van Hoven why discipline is the biggest challenge for agencies making the switch…circa 2009.
Advertising Agency: Team One, USA
Group Creative Director: Jason Stinsmuehlen
Director of Social Media/Digital Content: John Dohrmann
Digital Jr. Art Director: Ben Fong
Art Director: Quoc Lu
Senior Producer: Leah Bohl
Account Director: Meredith Gruen
Executive Producer: Sam Walsh
Chief Creative Officer: Chris Graves
Production Company: Damon Productions
Director: Tim Damon
Director of Photography: Tim Damon
Editorial Company: TOM
Editor: Bryan Cook
Editorial Post Producer: Megan Ubovich
Finishing/FX: Arsenal FX
Finishing/Lead Flame: Matt Motal
Finishing/ECD: Kaan Atilla
Finishing/Executive Producer: Ashley Hydrick
Music Production Company: Robot Repair
Music Composer: Licensed track “Time Out”
Sound Design: Bryan Cook / Robot Repair
Mix: Bob Gremore / Juice Studios for
Telecine: Apache
Colorist: Steve Rodriguez
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Creative Directors: Brian Shembeda, Jeff Candido
Associate Creative Directors: Rene Delgado, Jono Paull, Kevin Goff
Executive Producer: Matt Blitz
Production Company: Anonymous Content
Account Director: Susan Stefaniak
Account Director: CJ Nielsen
Senior Account Executive: Myco Nguyen
Assistant Account Executive: Harley Griffiths
Planning Director: Mike Siska
Strategy Director: Andrew Malloy
Director of Community Management: Alina Cowden, Daniel Craig
Senior Community Manager: Dierdra Lucas
Director: Tim Godsall
Music Co: The Elements
Editor: Grant Gustafson-Cutters
Post/FX: Radar Studios
We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer’s expense.
Schumer is hosting the MTV Movie Awards in April, for which this serves as an early promo. Nothing too exciting happens, but it’s entertaining nonetheless. If nothing else, Kendrick has shown time and again that she can make something out of nothing.
“It was great to work with such a variety of comedians and actors in the campaign,” said the director, Kim Nguyen of Backyard, in a statement. “It’s fun leading them into different directions and providing an environment where they are willing to take chances and bring something different to each take. That collaboration really opened up so many funny possibilities that our entire crew was holding back laughter take after take.”
The MTV Movie Awards air on Sunday, April 12, at 8/7c.
Director Owen Trevor — recently known for the “Sweet” campaign for McVitie’s through Grey London — has joined Stink for representation, moving over from Passion Raw, the live action division of Passion Pictures. Raised in Australia, Trevor splits his time between L.A. and London and has also helmed spots for the likes of Volkswagen, Walls, and Range Rover. Also returning to Stink after four years is executive producer Dan Scott-Croxford. After leaving his job as head of sales in 2011, he has spent the last few years heading up Passion Raw.
La photographe Andrea G.Portolés a collaboré avec l’illustratrice Bea Crespo pour réaliser le projet Brunchcity. Comme son nom l’indique, chaque ville ou pays est représenté par une spécialité culinaire, elle-même décorée d’une structure architecturale emblématique. Bruxelles est par exemple implantée sur une gaufre saupoudrée de sucre glace tandis que Londres se dresse sur la crème d’un cupcake rose pastel. Un très beau projet à découvrir dans notre galerie.
Barcelona.
Madrid.
Athens.
Berlin.
Brussels.
Havana.
Dublin.
Italy.
Lisbon.
London.
Morocco.
New-York.
Paris.
Pekin.
Tokyo.
Publicis Groupe has overcome the final hurdles in its takeover of Sapient for $3.7 billion after gaining all the required regulatory approvals, and expects to complete the transaction tomorrow.
FremantleMedia UK and ITV have appointed Social Life to create a revamped social media campaign for Take Me Out, the dating show.
Northern and Shell, the publishing and television company owned by Richard Desmond, is set to launch a magazine dedicated to “celebrity mum and baby news”.
The implications of fraud and developing trust in ad trading were a key topic of debate at this year’s ABC Interaction, which took place in London last week.
Red Nose Day is back after a two-year break and will take place on Friday 13 March. Marketing looks at how brands are supporting the charity push.
Walt Disney is considering Disney-branded subscription services, including platforms for Star Wars, Marvel and ESPN, CEO Robert Iger said during the company’s earnings call Tuesday evening.
“There is definitely an opportunity not just for ESPN, but for other Disney brands to openly put products in the marketplace that reach consumers directly,” Mr. Iger said to Wall Street analysts. “We think we have that opportunity with Disney-branded service. We may have an opportunity to bring out a Marvel-type product and possibly even Star Wars.”
Still, Mr. Iger said Disney is in no rush to move forward with any such products.
Staples agreed to buy Office Depot for $11 a share, or an equity value of about $6.3 billion, in a deal that would reduce the U.S. office-supply industry to a single major chain.
The two companies, which forged the merger after pressure from activist investor Starboard Value, would create a retail chain with about $39 billion in revenue and thousands of stores. The deal will draw scrutiny from the Federal Trade Commission, though regulators have been increasingly willing to approve retail mergers in light of burgeoning e-commerce competition.
Ron Sargent, CEO of Framingham, Mass.-based Staples, said the purchase would help it cope with a “rapidly evolving competitive environment,” letting the retailer expand into new product categories and cut costs.
The 1990s were quite the magical decade. And for those of us who were lucky enough to have been around then, we remember the weird commercials that peppered our Saturday morning cartoons.
“Every 90’s Commercial Ever,” made by digital movie studio RocketJump, is an amazing parody that filters these campy ads through an insanely accurate lens, replicating everything from the absurd acting to the ridiculous shilling of tooth-rotting, gut-busting snacks. Oh, and it also gets super weird.
Take a look at this commercial promoting some Capri-Sun-like and Bagel-Bite-esque foods, in the oddest thing since “Too Many Cooks.”
Warning: Video is violent and may be upsetting, particularly if you’ve ever been attacked a many-headed mutant.
Dez Dolly, a writer, director, producer and co-founder of RocketJump, is the brains behind the parody and explains his inspiration in the behind-the-scenes video below:
“We were talking about commercials from the ’90s—they’re so incredible—which you can now find on YouTube, and they’re absolutely incredible, they’re so bizarre. And there were these Capri Sun ads that we were talking about, where these kids drink the juice and then turn into liquid metal and splash around and skateboard and shoot hoops. They make absolutely no sense whatsoever, and we thought it would be really fun to start there, and then have the spot take this really dark turn.”
The BTS also gives some insight into how the spot-on ’90s-style glitchy visual quality was achieved and how VGP Effects made such terrifying creatures. Oh, and check out the (slightly more horrific) “uncensored version” here.
CREDITS
Directed by – Dez Dolly
Executive Producers for RocketJump – Matt Arnold; Dez Dolly; Ben Waller; Freddie Wong
Writers – Matt Arnold; Will Campos; Dez Dolly
Producer – Ashim Ahuja
Director of Photography — Jon Salmon
Editor – Joey Scoma @ The Sweatshop
Original Music – Maxton Waller
Cast
Mom – Anais Fairweather
Darius Jackson – Anthony Alabai
Jax – Dylan Williams
Jess – Mykayla Williams
Slade – Hayden Luedde
Brad – D’Arragnan Sloan
Kelly – Anastasia Sloan
Cody – Robert Sloan
Cronenberg Creature – Clinton Jones
Crew
1st AD – Jeremy Cohen
1st AC – John Helms
2nd AC – Thomas Jacobeson
DIT – Daniel Hollister
Gaffer – Tony Jou
BB Electrician – Dominic D’astice
Key Grip – Frank Garbutt
BB Grip – Anthony Barrese
Prop Master – Zachary Smith
Art Assistant – Christian Ramirez
Makeup Assistant – Lisa Carr
Wardrobe Stylist – Layne McGovern
Wardrobe Assistant – Millicent Thompson
Seamstress – Regina Amato
Sound Mixer – Chris Howland
Boom Op – Kelly Ambrow
Sound Design – Kevin Senzaki
Makeup Artist – Erika Frank
Behind The Scenes – Nathan Koepp and Lauren Haroutunian
Photography & Social Media – Benji Dolly
Production Accountant – Jamie Lukaszewski
Makeup effects by:
Vincent Guastini Prods Effects & Design Studio
Key Artist and Sculptors – Jeff Farley & Chris Marchwinski
Silicone Animatronics & Painter – Vincent Guastini
Fabrication – Joshua Ballze
Onset Puppeteers – Vincent Guastini and Joshua Ballze
Visual Effects – Playfight
Additional Post Production Services – Alex Reeves; Point of Blue Studios
Big Game Products logos and branding by Dangerbrain – Alfonso Surroca & Sebastian Surroca
L’artisan chocolatier Patrick Roger, dont la boutique est située en Belgique, s’est associé à l’artiste Gilbert Moity pour réaliser une sculpture d’intérieur en corrélation avec son univers créatif très inspiré par la nature. Pour ce faire, Gilbert Moity a érigé une sculpture en suspension, représentant une forêt verdoyante composée de tubes verts et blancs luminescents. À découvrir en images.
En collaboration avec la marque d’alcool Ballantine’s, le street artiste anglais INSA pourrait bien avoir réalisé la plus grande peinture animé du monde. Adepte du GIF-ITI, un mélange de graffiti et de GIF, l’artiste et une équipe de bénévoles ont oeuvré pendant 4 jours à peindre une immense fresque sur un terrain de Rio de Janeiro qu’il a ensuite photographié depuis un satellite. Le rendu animé est sublime à observer.
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring winter life-hacks, PS4 RemotePlay and Age UK.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
