Capsular Microkitchen by LO-LO

Les designers Tanya Repina et Misha Repin dévoilent « LO-LO », une microkitchennette capsulaire. Les différents modules du meuble permettent d’accueillir une large collection d’objets de cuisine qui, une fois rangés, sont repérables et disponibles facilement.

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Publicis Completes Sapient Acquisition


Publicis Groupe has completed its deal for digital and tech firm Sapient Corp.

The French holding company said in early November that it had inked a deal to acquire the Boston-based digital network for $3.7 billion in an all-cash transaction at $25 per share.

“Our clients are facing many adverse trends: from rising global competition, to new comers born from digital, and new paradigms in communications and marketing,” said Publicis Groupe CEO and Chairman Maurice Levy in a statement. “With our new capabilities, we will be best positioned to help them transform their businesses and navigate the new world. [Sapient CEO Alan Herrick] and his teams will bring tremendous talents to Publicis Groupe. I am extremely happy to have them on board, and very confident for our shared future.”

Continue reading at AdAge.com

Intimate Data Will Be Key to the Internet of Things


Remember in the early days of the internet, we’d “go online” — after waiting for our sister to get off the phone first — and we’d hear that loud dial-up noise, and the internet felt like a thing? It was a place we went, and it felt real. Nowadays, we celebrate that the online and offline worlds are blending, and to some extent it’s true, but you can still feel the edges. We’ve got passwords to remember, we’ve got places with no connectivity, and we still have to add on a data plan to our phones.

When technologies have really arrived, they blend into the background and they become unnoticeable, like oxygen or electricity. It’s this context that best describes the internet of things. Behold an age of small sensors everywhere and a world of continuous interconnectivity and environments that respond intelligently to our every move. The internet becomes a connective ambient layer, in the background and all-knowing. It will be a time of data-sharing, predictive computing and cognitive outsourcing.

This new world brings about vast sums of data, creates a plethora of new screens to connect with, and above all else, provides new ways to make decisions. In this environment, what is the role of advertising if our refrigerators are buying the milk?

Continue reading at AdAge.com

30 Engaging Social Media Campaigns – From Viral Toilet Paper Ads to Hashtag Fashion Advertorials (TOPLIST)

(TrendHunter.com) These engaging social media campaigns range from viral toilet paper ads to hashtag fashion advertorials that spread a brand’s message through popular web channels. When examining this list,…

30 Personal Touch Promotions – From Snail Mail Beer Campaigns to Candid Camera Commercials (TOPLIST)

(TrendHunter.com) Many companies now understand that personal touch promotions create the best opportunities for increasing business. It’s no longer enough to blow budgets on commercials and print advertising,…

Truth's Tinder-Themed Anti-Smoking Music Video Baffles, Delights and Terrifies

Truth is out with a new anti-smoking ad, and it’s a long way from stacking body bags outside the offices of tobacco companies.

“Left Swipe Dat,” created by 72andSunny, features a parade of young pop stars and YouTube personalities singing a novelty song about rejecting people on the dating app Tinder for featuring cigarettes in their profile pictures. Singer Becky G anchors the video, with X-Factor-born girl group Fifth Harmony handling backup. Comedians King Bach and Timothy DeLeGhetto act as hype men. Harley Mortenstein of Epic Meal Time, Grace Helbig of it’sGrace, and AlphaCat each spit a guest verse. There are also cameos from Anna Akana, Jimmy Tatro and Terrence J.

In other words, if you were born before 1992 and don’t spend all of your time on YouTube, it’s exactly the right thing to make you feel old and confused and terrified.

Back in the late ’90s and early ’00s, teenagers smoked even though they knew it was bad for them, because the cool thing to do was not caring that it was bad for them. In fact, this video is exactly the kind of thing that would have made a teenager want to smoke, because a distant slow and painful death would have seemed preferable to the shame of being in any way aligned with such an earnest train wreck of an attempt to make something seem cool or not cool. Teens used to be smart, and dumb, like that. So, putting piles of dead people on screen was, like the other melodramatic but statistically driven scare tactics of the classic Truth campaign, in those days a much better bet.

Now, who knows?

Over-the-top crazy antics, bubblegum pop and exploding rainbows are what the kids are into these days, right? Also smartphones and Tinder? Or is all that stuff passé? It goes almost without saying that any teen anti-smoking message is a good message (assuming it doesn’t send them running in the opposite direction). It’s good, even if it is a bald-faced play to make teens think smoking means they won’t get laid, which is probably pretty scary for a lot of teens, too. Though ostensibly this is also aimed at millennials? Or are they just like overgrown teens? Questions abound.

Some Becky G fans, and Fifth Harmony fans—Harmonizers, as they call themselves—seem to like the clip, when they’re not busy hating it, and each other, for the perceived slight that their preferred stars didn’t get enough screen time. Others seem baffled, too, but they watched, for their idols.

So it maybe the whole thing is pretty sensible. Or maybe it’s better described as Satan-spawned earworm with a heart of gold.

Either way, after watching it, you’ll need a drink.

CREDITS
Client: Legacy
CMO: Eric Asche
VP, Marketing: Nicole Dorrler
Marketing Director: Mary Dominguez
Marketing Brand Manager: Jasmin Malone
Agency: 72andSunny
CCO, Partner: Glenn Cole
GCD: Mick DiMaria
GCD: Justin Hooper
Writer: Rebecca Ullman
Designer: Sarah Herron
Group Brand Director: Judson Whigham
Brand Director: Kristine Soto
Brand Manager: Everette Cooke
Brand Coordinator: Chelsea Gilroy
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Film Producer: Marisa Wasser
Film Producer: Esther Perls
Director of Business Affairs: Michelle McKinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Amy Shah
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Josh Hughes
Jr. Strategist: Spencer Adrian
Production Co.: DNA
Director: Director X
Partner: David Naylor
Executive Producer: Missy Galanida
Producer: Clark Jackson
DP: Omer Ganai
Casting: David Kang
Art Department: David Courtemarche
Editorial: Arcade Edit
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Kirsten Thon-Webb
Editor: Nick Rondeau
Editor: Dean Miyahira
Assistant: Ryan Andrus
Post: Timber
Creative Directors: Kevin Lau & Jonah Hall
Executive Producer: Chris Webb
Managing Partner: Damian Stevens
Producer: Lauren Loftus
Digital Effects Supervisor: Nick Hiegel
Flame Artist: Miles Kinghorn, Lisa Tomei
Nuke: Josh Bolin, Krystal Chinn, Nick Hiegel
Roto/Tracking: Dylan Holden
Telecine: The Mill
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese
Audio Mix: Lime Studios
Executive Producer: Jessica Locke
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
Composer: Adam Schlesinger
Music and Talent Supervision: Jash
Executive Producer: Doug DeLuca
Executive Producer: Daniel Kellison
Executive Producer: Mickey Meyer
Executive Producer: Ty Braswell
Producer: Nick Veneroso
Producer: Celeste Hughey



Black and White Historic Photography

Nous avons réuni pour vous une sélection de vieilles photographies en noir et blanc qui ont marqué l’Histoire : on y voit Picasso et Cocteau devant une corrida, la victoire de Mohamed Ali contre Sonny Liston, Marlene Dietrich embrassant des soldats, Jack Kerouac écoutant de la musique ou encore JF Kennedy fumant une cigarette.

Behind the scenes of Singin’ in the Rain from Life.

By Francesc Català-Roca.

By Gerard Castello-Lopes.

By Henri Cartier-Bresson.

By Ken Schles.

By Louis Faurer.

By Nicholas Matorin.

By Peter Turnley.

From Getty Images.

Jack Kerouac by John Cohen.

JF Kennedy by Elliott Erwitt.

Marlene Dietrich by Irving Haberman.

Marylin Monroe by Ed Feingersh.

Mohamed Ali and Sonny Liston from AFP.

Orson Welles on the set of MacBeth.

By Ed Van Der Elsken.

By Ed Van Der Elsken.

From Fox Photos/Getty Images.

From Fox Photos/Getty Images.

By Fred Morley/Fox Photos/Getty Images.

By Horace Abrahams/Keystone/Hulton Archive/Getty Images.

By James Malindine.

By Joel Meyerowitz.

By Joel Meyerowitz.

By Joel Meyerowitz.

By Ken Schles.

By Ken Schles.

By Ken Schles.

By Louis Faurer.

By Marcelo Montecino.

From Mercury Press/Caters News/SIPA Press.

By Thomas D. McAvoy.

Clint Eastwood and his wife by Larry Barbier JR.

James Dean by Roy Schatt.

Marlene Dietrich by Milton Greene.

Marlene Dietrich by Milton Greene.

Picasso, his son and Cocteau by Brian Brake.

Audrey Hepburn by Gilles Bensimon.

By Danny Lyon.

zBy Danny Lyon
zAudrey Hepburn by Gilles Bensimon
Picasso, his son and Cocteau by Brian Brake
Marlene Dietrich by Milton Greene2
Marlene Dietrich by Milton Greene
James Dean by Roy Schatt
Clint Eastwood and his wife by Larry Barbier JR
By Thomas D McAvoy
By Mercury Press-Caters News-SIPA Press
By Marcelo Montecino
By Louis Faurer
By Ken Schles4
By Ken Schles3
By Ken Schles2
By Joel Meyerowitz3
By Joel Meyerowitz2
By Joel Meyerowitz
By James Malindine
By Horace Abrahams-Keystone-Hulton Archive-Getty Images
By Fred Morley-Fox Photos-Getty Images
By Fox Photos-Getty Images4
By Fox Photos-Getty Images2
By Ed Van Der Elsken4
By Ed Van Der Elsken2
0Orson Welles on the set of MacBeth
FILES-MUHAMMAD ALI-LISTON
0Marylin Monroe by Ed Feingersh
0Marlene Dietrich by Irving Haberman.
0JF Kennedy by Elliott Erwitt
0Jack Kerouac by John Cohen
0From Getty Images
0By Peter Turnley
0By Nicholas Matorin
0By Louis Faurer2
0By Ken Schles
0By Henri Cartier-Bresson
0By Gerard Castello Lopes
0By Francesc Catala-Roca
0Behind the scenes of Singin’ in the Rain from Life
0 blackandwhitehistoric

Rainey Kelly and Auntie Beeb: throughout the years

Rainey Kelly Campbell Roalfe/Y&R has, once again, retained the BBC advertising account after a competitive pitch. Campaign takes a look at some of RKCR/Y&R’s best ads for the broadcaster.

“O Jogo da Imitação” traz um importante discurso progressista e Benedict Cumberbatch em grande forma

Imitation Game

[AVISO: Contém spoilers menores]

“O Jogo da Imitação” é uma narrativa convencional sobre a trajetória de uma figura singular que, movida por genialidade e obsessão, foi capaz de alterar os rumos de um evento muito maior do que sua própria existência.

Dirigido por Morten Tyldun, autor do curioso “Hodejegerne” (ou “Headhunters”) e estreante em língua inglesa, o filme se estabelece no início dos anos 1950, quando o matemático Alan Turing (Benedict Cumberbatch) é levado a depor sob alegação de obscenidade ao ser visto com outro homem – a homossexualidade só seria descriminalizada no Reino Unido no fim da década seguinte. O depoimento feito a um policial conduz o espectador, por meio de um voice over não muito constante, a duas outras linhas do tempo: a Segunda Guerra Mundial e a infância do protagonista.

Distribuído em três tempos diferentes, o filme oferece uma série de elementos para que se trace um perfil bem composto do homem responsável por quebrar os antes considerados indecifráveis códigos da Enigma, máquina utilizada pelos alemães para comunicação em segredo durante o conflito. Contratado pelo estado britânico durante a guerra por sua habilidade em decifrar códigos, Turing desempenhou um papel fundamental para a vitória dos Aliados, sacramentada em 1945 – legado esse reafirmado várias vezes no decorrer da ação.

Ao se dedicar primordialmente a tratar do processo que levou à quebra das mensagens do Eixo, “O Jogo da Imitação” oferece uma ideia interessante de uma corrida contra o tempo que durou alguns anos. É essa união estranha de urgência e demora que dita o ritmo do filme e permite que Cumberbatch produza, com bastante elegância e traços de enorme maturidade, um amplo estudo de personagem.

O diretor Morten Tyldun e Benedict Cumberbatch no set

O diretor Morten Tyldun e Benedict Cumberbatch no set

Imitation Game

Sua obsessão pelo desenvolvimento de uma máquina capaz de compreender qualquer código – precursora da ciência da computação como a conhecemos – é dimensionada com habilidade, e sua ambição, arrogância e inabilidade para o trato social, apesar de parecerem características mais óbvias de uma figura genial, funcionam bem em contraste com seus colegas no projeto – sobretudo Joan (Keira Knightley) e Hugh (Matthew Goode), que se destacam em meio a tipos mais caricatos e de composição menos inspirada, como John (Allen Leech).

Além disso, embora de início a sexualidade de Turing pareça um subtema ou um simples gancho para ligar sua prisão aos eventos do passado, o aspecto pessoal do personagem é também central ao filme, sobretudo quando a trama se encaminha para uma resolução – em trechos que dão a ele a oportunidade de se expressar brilhantemente com os olhos, as mãos e uma entonação de voz comovente. Por essa razão, é incômodo que se volte tanta atenção para os pormenores do processo, ainda que um ângulo dependa do outro.

A burocracia das idas e vindas do protagonista com os superiores durante a guerra, em especial o comandante Denniston (Charles Dance), motivada pela aparente falta de resultados do projeto chefiado por ele, e os toques de mistério e tensão provocados pelo interrogatório, já nos anos 50, servem menos para explicar o peso dos acontecimentos nas angústias do personagem e mais para dispersar o longa de seu principal objeto de interesse.

A união estranha de urgência e demora que dita o ritmo do filme, permite que Cumberbatch produza, com bastante elegância e traços de enorme maturidade, um amplo estudo de personagem

Existe certa “gordura” na trama, pontuada por desnecessárias sequências de bombardeios e explosões genéricas aqui e ali, as quais nada representam além de meras distrações, uma vez que os custos de uma eventual falha e a ansiedade dos tempos de guerra já haviam sido apresentados de maneira clara desde a premissa.

Acima destes elementos falhos, importam verdadeiramente as implicações morais das decisões tomadas por Alan e seus colegas e seu conflito pessoal. Não por acaso, derivam deste par de componentes dois dos momentos mais convincentes e emocionalmente impactantes de todo o filme: a escolha entre impedir ou não o afundamento de um navio britânico e uma discussão com Jane em uma situação de crise.

Imitation Game

Nesse sentido, é interessante notar que o roteiro de Graham Moore (baseado no livro de Andrew Hodges) possui uma clara intenção de discurso progressista, em certa medida apontando o dedo para o ridículo da homofobia e do machismo corrente na época. De modo natural, a trama passa a oferecer mais espaço e importância para sua principal personagem feminina, uma figura forte e decisiva, que retorna para sinalizar determinados choques e soluções.

A sensação final, graças à direção automática e vícios narrativos, é de que tanto Turing quanto Cumberbatch são muito maiores do que “O Jogo da Imitação” faz parecer

O problema, aqui, é que esse discurso se sustenta em bases convencionais, frutos de uma estrutura que segue padrões quadrados, incapazes de levar a discussão adiante ou além de um nível primário de análise. Tyldum filma tudo de maneira pouco cinematográfica, dando ênfase à repetição exaustiva de frases um tanto cafonas sobre esperança (“Às vezes, são as pessoas de quem menos esperamos que fazem coisas que ninguém poderia esperar”*) e estabelecendo paralelos mecânicos, genéricos e nada inspirados entre a infância do garoto, que se alonga em excesso, e sua situação durante e após a guerra.

É também de se estranhar que o diretor recorra ao fechamento mais banal possível para essa trajetória, um letreiro no fim que anuncia o destino fatídico do protagonista, sem que articule com maior serenidade os elos entre seu legado extremamente positivo e sua condenação pessoal ao fracasso.

A sensação final, graças à direção automática de sequências-chave e a insistência em certos vícios narrativos, é de que tanto Turing quanto Cumberbatch são muito maiores do que “O Jogo da Imitação” faz parecer, a despeito das importantes questões por ele levantadas. A intenção de fazer jus ao legado de um dos personagens mais relevantes do século 20, até outrora relegado a um misto de sigilo e esquecimento, é clara, respeitosa e carregada de qualidades – mas merecia ser contada com maior desenvoltura.

*Tradução livre para “Sometimes it is the people who no one imagines anything of who do things that no one can imagine”.

Brainstorm9Post originalmente publicado no Brainstorm #9
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How to Hire and Keep Good Workers if You're in Smallville

Category: Hire & Higher
Summary: Hiring employees is an exciting but daunting task. You’re constantly striving to select and hire the best available talent from an endless pool of qualified candidates. But, when you’re a small-town business, your candidate pool shrinks significantly. That’s why small-town businesses need to provide offerings that candidates can’t find elsewhere.

​Should You Pick a Niche?

Category: Career Oxygen
Summary: When considering a new path in your creative career, you have to look at what makes sense in today’s world.

Changes in technology, along with other influences, have a big impact on the growth potential for some industries and career options. Remember that every industry has marketing, advertising, public relations, digital and social media opportunities, or even entire departments. Should you get specific about the niche you want to enter, instead of remaining either broad-scoped or agency side?

STUDY: Analysis of Car Sales by DMA Reveals Super Bowl Ads May Not Pay Off For Car Brands

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These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the 100 million plus viewers who tune in for the game (and the commercials) each year.

But despite this audience size, the question still remains: is the Super Bowl really an effective way to reach your audience? We decided to take a closer look at the potential impact of running a Super Bowl ad, with a particular focus on the auto industry. Car makers have long dominated the advertisements during the game, but this year, many chose to forgo buying air time.

Using data provided from Polk Retail Registrations, a division of IHS Automotive, the Rhiza Ratio looked at annual market share of new car sales for four auto makers that advertised consistently during the Super Bowl games between the years of 2010 and 2014 (Audi, Kia, Hyundai, Volkswagen). This information was cross referenced with viewership of the Super Bowl game by DMA nationwide, provided by Simmons Local, a division of Experian.

Three out of the four auto makers (Kia, Hyundai and Volkswagen) all saw an overall decline in market share of new car sales between 2012 and 2014, despite having advertised during the Super Bowl during each of those years.

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Perhaps even more interesting was that when broken down by DMA, the major market share of new car sales was concentrated in areas that had a smaller market share of those who planned to watch the Super Bowl and had the intention of purchasing a new car.

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So what does this suggest? Targeted data can uncover storylines unseen through a national lens. In this instance, the data suggest that perhaps just going after the 100 million “eyeballs” watching the Super Bowl was not the best way to reach potential customers. In fact, the DMAs with the largest market share were more likely to have not been watching the game.

What can the auto industry deduce from all this? Each car manufacturer has its own recipe for advertising success. For some, a Super Bowl advertisement is worth the investment. But for others, what may seem like a great investment may actually not be the case once you take a closer look.

This guest article was written by Josh Knauer, CEO of Rhiza, a marketing analytics firm and developer of the Rhiza Ratio.

The Vipp Shelter in Copenhagen

The Vipp Shelter est une cabane minimaliste, en pré-fabriqué, construite à Copenhague par le studio de design danois Vipp. Avec une surface de 55 mètres carré et une façade en acier, ce refuge s’intègre parfaitement dans un paysage neigeux où on peut admirer le lac à travers les baies vitrées. A découvrir en images.

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Vodafone shifts entire £53m UK account to Grey London

Vodafone has appointed Grey London as its lead creative agency across all its £53 million UK business.

Greasily Sensual Photoshoots – Sarah Bahbah Captures the Unhealthy Aftermath of Intimacy (GALLERY)

(TrendHunter.com) The intimacy captured in Sarah Bahbah’s latest photo series is not unhealthy, but there is an unhealthy aftermath that often happens are such pleasure is achieved. Titled Sex and Takeout, the…

Black and White Imaginary World

Dans sa série Imaginary World, Andrea Buzzichelli crée la confusion dans l’oeil de celui qui regarde. Il est difficile de reconnaître que ces animaux sont de petites figurines inanimées tant ils paraissent réels, vivants et en harmonie avec cet environnement aussi pur que désert. Avec des jeux de flou, des ombres, sa série transporte dans un monde imaginaire attendrissant. Plus dans la suite.

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BMW rugby spot tracks 'The Road to Twickenham'

BMW has created a film titled ‘The Road to Twickenham’ to celebrate its sponsorship of 6 Nations and the RFU.

Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account

The BBC has retained Rainey Kelly Campbell Roalfe/Y&R as its advertising agency following a competitive pitch.

O2 asks England Rugby fans to 'Wear the Rose' in major sponsorship campaign

O2 has launched the most “significant” campaign of its 20-year England Rugby sponsorship, calling on fans to ‘Wear the Rose’ to show their loyalty ahead of the Six Nations kicking off this weekend.

Why the Adidas 'haters' ad is 'bold and brave'

Social video experts Unruly review the latest viral by Adidas.