Hasta La Creative!

Qu’on soit croyant ou non, la petite église St. Andrew ne laissera personne indifférent. Avec son architecture atypique, ce petit édifice situé sur la rivière Vuoksa en Russie est porté par un petit îlot entouré d’une nature en constante métamorphose. Parfois la rivière se transforme en fantastique lac de glace, rendant l’église inaccessible, si elle n’est pas déjà subtilement dissimulée par la brume. À découvrir à travers les images de photographes talentueux.

Alexander Atoyan.

I would like to spend my allotted time with you on the leaf-blower industry, and how the marketers of this much-maligned and in many ways infuriating mechanism have done a lousy job of defending themselves.

One could argue that the leaf blower is a model of efficiency and even water conservation, but the only argument emanating from leaf-blower makers is that any efforts to tone down their noise and fumes will lead to less powerful products.

The leaf-blowing industry, in other words, has been asleep at the switch. And while they have been making excuses for themselves, the evidence piles up that leaf blowers are a plague on humanity.

Continue reading at AdAge.com

Le studio Neri&Hu basé à Shanghaï redonne vie au toit d’un espace industriel et le transforme en bureaux pour le cabinet d’études Flamingo. D’énormes plates-formes en béton couvrent maintenant la totalité de l’espace donnant un caractère minimaliste et brut à ce lieu devenu un lieu de travail insolite.

Ahead of Mad Men’s final episodes on AMC this spring, the series has launched The Fan Cut, a contest that lets would-be auteurs remake scenes from the show’s pilot episode in (almost) any way they see fit.

That first episode has been cut up into some 154 clips ranging from 8 to about 40 seconds long. Up to five fans can “claim” each scene, and they have 30 days to create and upload their own versions. Ultimately, the entire pilot will be re-assembled and screened online based on select submissions.

The rules warn us: “Any depiction of consuming alcohol or smoking tobacco should be simulated.” (The crew behind the camera, presumably, can get as sloshed as they like.) And just in case any wisenheimers get ideas about crashing this bash and bragging about it to the ad blogs, the inclusion of third-party brands is strictly prohibited. (But if you do manage to sneak in a plug for a real client, be sure to tell AdFreak about it first!)

On the one hand, The Fan Cut is a creative way to connect with the landmark show and puts a sort of reverse spin on breaking through the fourth wall, letting the audience do it instead of the cast. On the other, it’s a huge waste of time, just like the ad business itself!

Kidding, of course. The competition promises to be a ton of fun and should yield some intriguing, and possibly insane entries. Look for anime Don, emoji Pete and sock-puppet Peggy. I’m also expecting scenes featuring helium-voiced stand-ins for the regular cast, along with cuddly puppies and adorable babies.

Helen Mirren stars in an ad for the cosmetics brand L’Oréal, which tackles the issue of women feeling invisible as they get older.