First Bank "Charlie is an Actor" (2015) :30 (USA)

Oh, so you didn’t like the local Super Bowl spot for First Bank in which the little cherub boy is all bummed he couldn’t get a puppy because his dad is out of cash?

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Buzzfeed and Friskies in purrfect harmony for Super Bowl viral

Social video experts Be On review the latest viral by BuzzFeed and Friskies.

How marketers can compete with entertainment brands

The seismic shift in the media landscape has levelled out the playing field between brands, online publishers and entertainment companies. But how do brands move away from being the underdog toward becoming the favorite, asks Adam Lotz, head of engagement planning, JWT London.

26 Kid-Inspired Sustainable Packaging – From Chalkboard Brew Bags to Playful Snack Blocks (TOPLIST)

(TrendHunter.com) This collection of kid-inspired sustainable packaging shows that a playful element could be integrated in designs that gravitate towards a more eco-friendly direction. Since many companies are…

Fattal Hotels "Big Game commercial" (2015) :30 (Israel)

To get in on the Super Bowl action, Fattal Hotels are broadcasting their own spot! In North Pratte, Nebraska. Why? Because Israeli’s no absolutely nothing about football. but they do know something about hospitality. And smart media buys.

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R. K. Laxman, Cartoonist Who Amused India for Decades, Dies at 93

Mr. Laxman’s comic strip, featuring a character he called the Common Man, appeared daily on the front page of The Times of India for more than five decades.



WeatherTech – America At Work – (2015) :60 (USA)

WeatherTech - America At Work - (2015) :60 (USA)

Now, I was a fan of WeatherTech simple super bowl debut precisely because it was so simple, yet interesting enough to not get bland.

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Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball’s Hall of Fame—with help from fiancée Kiana Kim.

See the ad, which promotes the brand’s Relaxed Fit footwear, below.

“Pete isn’t just a baseball legend, he’s an American icon—and there’s no better place for an American icon than the Super Bowl,” Michael Greenberg, president of Skechers, said in a statement. “Besides, what better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide.”

“I am thrilled that people around the world will get to see me walk a hall—even though it may not be THE Hall!” added Rose, 73. “I can’t say the Super Bowl was on my bucket list, but I’m certainly glad to be there.”

This is the footwear company’s fifth appearance in the game, after four straight from 2010 to 2013, and a break in 2014. Its 2010 spot starred Joe Montana, followed by Kim Kardashian in 2011 (who’s back this year with T-Mobile). The brand went with animals the following two years—a pug in 2012 and a cheetah in 2013.



Campaign Advertising: Online Political Ads Have Been Slow to Catch On as TV Reigns

Digital advertising is a work in progress, because targeting voters with online ads is complicated.

Cotton Candy Editorials – In the Pink Moonlight by Diliana Florentin is Full of Pale Pastels (GALLERY)

(TrendHunter.com) Diliana Florentin captures a cotton candy wonderland in her latest photo series, ‘In the Pink Moonlight.’ Although captured in studio, the pale pink walls add a stunning backdrop to the…

3D-Printed Retail Platforms – This 3d Startup is Now Offering Its Products on Sears.com (GALLERY)

(TrendHunter.com) Cincinnati-based 3D printing startup 3DLT has partnered with Sears.com to sell its products.

Jon Hauer, CEO at 3DLT, explains, “It’s huge for us. We’re really excited not only…

Mtn Dew: Come alive

Advertising Agency: Golin, USA

Prince's Trust: Learn the hard way

Advertising Agency: CHI&Partners, London, UK
Creative Directors: Danny Hunt, Gavin Torrance
Executive Creative Director: Jonathan Burley
Art Director: William Cottam
Copywriter: James Crosby
Creatives: William Cottam, James Crosby
Production Company: Academy Films
Director: Seb Edwards
Producers: David Jones, Dominic Thomas
Executive Producer: Lizie Gower
DoP: Patrick Duroux
Production Assistant: Francesca Roberts
Business Director: Alex Best
Account Director: Sarah Carolin
Editor: Sam Rice-Edwards / The Assembly Rooms
Audio: Wave Studios
VFX: MPC
VFX Producer: Phil Whalley
VFX Supervisor: Dan Sanders

World Briefing: The Netherlands: Intruder Arrested at a Broadcaster

A 19-year-old Dutchman with a pistol forced his way into the studios of the national broadcaster NOS on Thursday demanding to be allowed to go on air, but he was quickly arrested, officials said.



Spotify to Raise $500 Million; Move Could Delay an I.P.O.

The move would increase the firm’s valuation to at least $6 billion, according to a person briefed on the company’s plans.



McDonald's: 60

McDonald’s is 60 and celebrates with the 1955® Burger.

Advertising Agency: thjnk, Germany
Production company: Cobblestone, Berlin, Germany
Chief Creative Officers: Armin Jochum, Andreas Pauli
Creative Supervision: Torben Otten, Georg Baur, Armin Jochum
Creative Directors: Torben Otten, Georg Baur
TV Producers: Thomas Nabbefeld, Marcus Wetschewald
Director: Nico Beyer
Director of Photography: Serge Roman
2nd unit Director of Photography: Rodolphe Seraphine
Executive Producer: Juri Wiesner
Line Producer: Nora Hässner
Music: Boris Blank, Thomas Suess / Audioforce
Published: January 2015

Maisons du Monde: Be crazy, be yourself

Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Olivier Moine
Art Director: Frédéric Leclerc
Copywriter: Pierre-Antoine Dupin
TV Production: Sanae Belkouri, Evelyne Le Bervet, Sarra Kherrat
Post Production: Erika Lausmann
Sound: Else
Director: Mary Clerté
Production company: Partizan

Green Latte: Save the tree

Advertising Agency: zzachin idea, Seoul, South Korea
Creative Director: Seok-Kyun Lee
Art Director: Juna Jeon
Copywriters: Soo No Lee, Jasmine Yong-eui Park

British Heart Foundation: Conditions

Advertising Agency: DLKW Lowe, UK
Executive Creative Directors: Richard Denney, Dave Henderson
Creatives: Ben Mccarthy, Seb Housden
Planners: James Dawkin, Charlie Snow
Account Team: Paul Wilde, Charlotte Wolfenden, Sam Hardy
Agency Producers: Carys Stephen
Photographer: Mark Stenning
Media Agency: PHD
Production Company / Editing House: MAKE
Director: Isaac Bell

Aistenok: What is love?

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Julia Uzkih
Copywriters: Ivan Sosnin, Yana Shmailova
Director: Ivan Sosnin
Assistant Director: Konstantin Bashenko
Videographer: Dmitry Kurenev
Producer: Olga Burlakova
Account manager: Alena Podgornaya
Published: January 2015