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The Kool-Aid man’s explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance?

Wouldn’t he shatter when hitting a brick wall? What about the Kool-Aid inside—wouldn’t it slosh out? And let’s not forget that, best-case scenario, he’d be left with brick and mortar floating about in his innards.

These important questions have been fueling comedians and baffling stoners for years. But now YouTube superstar Jake Roper of the science-minded vlog VSauce decided to leave conjecture behind. Vsauce did the science to figure out if a 6-foot-tall anthropomorphic pitcher could actually break through a brick wall, and if so, what would be left of him.

Check out the results in the clip below, or, if you’re not up for a 4-minute clip on physics in the fictional world of advertising, skip down to our summary.

So in short, the answer is: Yes, Kool-Aid man could, though he probably wouldn’t feel too great afterwards.

It turns out that scaling an ordinary pitcher up to six feet, then filling it with the correct amount of Kool-Aid would make Kool-Aid Man an 11,000-pound elephant-sized beast with glass at least 3.6 inches thick. Even a creature made of ordinary glass would be able to break through a brick wall at that size by getting up to a run, but we don’t actually know what kind of glass Kool-Aid Man is made from. Heck, he could be made from Pyrex.

Nonetheless, the video explores how laminated glass (the bullet-proof stuff) would help him survive the inevitable surface cracks from his wall-breaking feats, but it doesn’t cover fully tempered glass, heat-strengthened material or any of the many other glass varieties. Certainly, there’s a materials scientist out there who could, with enough zeal, create the proper thickness, tempering and coating combination that would let Kool-Aid man break through more than just one wall.

However, there’s still the matter of vital fluid loss and contamination from brick debris. All of which suggests that the safest route for our beloved behemoth would be to respect other people’s property and use the damn door. Of course, given that he’s the size of an elephant and weighs as much as two Dodge Durangos, he can probably do whatever he wants.

By looking closely at household-level purchasing behavior over the last five years, we can identify where the big trends and growth in food and culinary trends will come from. Using this robust predicting methodology, we were able to predict with a 78% accuracy rate the big trends for last year.

We are predicting that 2015 will be the Year of Living Thoughtfully for food trends. The how of the producthow it is produced, packaged and raisedwill play an increasingly prominent role in how consumers shop and choose products. Consumers are becoming increasingly concerned with the impact their purchasing has on themselves and the world around them. Click to download the free full report.

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Bic

At first, all brands, all the plans is just a sketch. Bic is in that moments.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Teacher:Toni Rodrigues
Creative:Luan Almeida
Art Director:Luan Almeida
Copywriter:Luan Almeida
Illustrator:Luan Almeida

When assessing data-management technologies, marketers want platforms that handle an increasing variety of data sets, primarily for things like predictive analytics and audience segmentation. That’s according to a recent survey of 50 top level marketing, data-services and tech-development execs for a report commissioned by the Interactive Advertising Bureau.

Those surveyed appear to rank data management for programmatic ad buying as a primary application for the types of platforms discussed. The report found 80% of participants said open-market programmatic ad buying was a central purpose. Around 60% said they cared more about using data platforms for digital ad content optimization and private-market programmatic ad purchasing.

Today the IAB released the paper, “Integrated or Independent?: Strategic Considerations for the Next Generation of Marketing Data Technology,” produced in conjunction with Winterberry Group. The study does not name any specific tech firms or data-management software products.

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British Airways (BA) will split its marketing department and bring the unit closer to its commercial operations as part of a major restructure.

(TrendHunter.com) These artistic pop-up book examples range from modern art novels to sculptural coffee table books that will occupy and impress house guests. Standouts from this list include pop-up books that are…

The last time we checked in with Matt Vescovo, it was 2003 and he was doing Instructoart—hilarious award-winning graphic-design pieces (some of which ran as animated promos on MTV) detailing how to perform simple activities like doing the hokey pokey, separating groceries on a conveyer belt and removing pubic hair from a bar of soap.

Here’s his latest project: The Stock Photobomber.

Vescovo, 45—who worked at BBDO, Cliff Freeman & Partners and Fallon in the ’90s before going freelance full time in 2002—uses Photoshop to insert himself into the most silly and awkward of stock photos, making them even more irresistibly absurd.

“I dedicate every stock photobomb to the actors who posed for the original stock photos. You didn’t mean to do what you did when you did it, but boy you really did it didn’t you,” he writes on the Stock Photobomber’s Facebook page.

BuzzFeed caught up with Vescovo, who had this to say about the project:

I was in a gift shop and I happened to walk by the aisle where they sell picture frames. I remember looking at the stock photo of the smiley family in a loving embrace they had in the frame and thinking to myself: “They’re not a family, they’re actors who met 10 minutes before they took this.”

It felt a little fake to me and so I thought, “I know what will make it more real, if I’m in there.”

The reaction has been pretty amazing, people really seem to like the photobombs. I think photobombing is such a big thing these days and I just happened to take it and add a little twist. I do it all on Photoshop. God bless Photoshop.

Check out more of the photos below.

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Lloyds Pharmacy

Advertising Agency:Havas, Duesseldorf, Germany
Creative Director:Marjorieth Sanmartin
Text:Christoph Breitbach
Copywriter:Jan Billmann
Photographer:Edo Kars
CGI and Postproduction:Souverein
Director Client Services:Guido Körfer
Executive Creative Director:Martin Breuer

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You

You don’t have to fight your way for lower prices.

Advertising Agency:Mccann, Tel Aviv, Israel
Creative Director:Naor Itzhak
Copywriter:Eddie Gartsman
Illustrator:Natalie Latinsky
Additional Credits:Carmit Nof, Ben Muskal, Noga Lavie, Reut abitbul